Full nation presentation

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Full nation presentation

  1. 1. http://www.winduprecords.com/news/civil-twilight/civiltwilight-recaps-2013-a-live-nation-feature/ Presented by: Giuliana Raucci Joseph Fuertes Michael Campbell http://www.flickr.com/photos/62068316@N06/5945610004/ Wednesday, December 11, 13
  2. 2. http://www.winduprecords.com/news/civil-twilight/civiltwilight-recaps-2013-a-live-nation-feature/ World’s Largest Concert Promoter 4 Subsidiaries 250 million fans in 47 countries 22,000 Concerts with 2,300 Artists Own, operate, have booking rights for and/or have equity in 155 venues http://www.flickr.com/photos/62068316@N06/5945610004/ http://www.flickr.com/photos/16863501@N00/3494993254/ Wednesday, December 11, 13
  3. 3. Mission Statement “is to maximize the live concert experience for artists, fans and sponsors.” http://www.flickr.com/photos/45409431@N00/9361253180/ Wednesday, December 11, 13
  4. 4. Live Nation Concerts Live Nation Network Ticketmaster Artist Nation http://www.flickr.com/photos/45409431@N00/2824232930/ Wednesday, December 11, 13
  5. 5. $1.37 billion $3.87 billion $4 billion http://www.flickr.com/photos/84856173@N00/2841482484/ Wednesday, December 11, 13
  6. 6. http://www.flickr.com/photos/45409431@N00/9391593778/ Wednesday, December 11, 13
  7. 7. Opportunities Secondary Ticketing Market http://www.flickr.com/photos/limowreck666/128787326/in/photostream/ Wednesday, December 11, 13
  8. 8. FINANCIAL DATA ANALYSIS Revenue Goals Expenses 1% 99% Website Wednesday, December 11, 13 Employees
  9. 9. ETHICAL CONSIDERATION Bad Customers may think the website is scamming them Wednesday, December 11, 13 Good Donation to charity will replace the bad with the good
  10. 10. STRATEGY IMPLEMENTATION Date January 2014 February 2014 April 2014 March 2014 Event/Milestone •Hire web designer • Contact possible charities • Set up a department dedicated to dealing with charities • Hire additional employees • Set aside tickets to be purchased on the website • Have website up and running • Start dividing up 40% of profit to be given to charity September 2014 • Monitor scalpers on Livenation.com • Reach 7 million dollars in ticket sales form the summer months December 2014 • Reach 10 million dollars in sales • Collect yearly ticket sales data Wednesday, December 11, 13
  11. 11. STRATEGY IMPLEMENTATION Date Event/Milestone January 2015 • Set yearly goal based on last year February 2015 • Improve website based on feedback • Improve/tweak charity department December 2015 • Reach 20 million dollars in sales • Collect yearly ticket sales data Wednesday, December 11, 13
  12. 12. STRATEGY IMPLEMENTATION Date Event/Milestone January 2016 • Set yearly goal based on last year February 2016 • Improve from public feedback December 2016 • Reach 35 million dollars in ticket sales • Collect yearly data Wednesday, December 11, 13
  13. 13. STRATEGY EVALUATION To track our success we will need: Time Data collection Benchmarks: Annual goal of $10,000,000 by first year Annual goal of $20,000,000 by second year Annual goal of $35,000,000 by third year Public input Wednesday, December 11, 13
  14. 14. STRATEGY EVALUATION To track our success we will need: Time Data collection Benchmarks: Annual goal of $10,000,000 by first year Annual goal of $20,000,000 by second year Annual goal of $35,000,000 by third year Public input Wednesday, December 11, 13
  15. 15. STRATEGY EVALUATION To track our success we will need: Time Data collection Benchmarks: Annual goal of $10,000,000 by first year Annual goal of $20,000,000 by second year Annual goal of $35,000,000 by third year Public input Wednesday, December 11, 13
  16. 16. STRATEGY EVALUATION To track our success we will need: Time Data collection Benchmarks: Annual goal of $10,000,000 by first year Annual goal of $20,000,000 by second year Annual goal of $35,000,000 by third year Public input Wednesday, December 11, 13
  17. 17. STRATEGY EVALUATION To track our success we will need: Benchmarks: Time Annual goal of $10,000,000 by first year $ Data collection Annual goal of $20,000,000 by second year Annual goal of $35,000,000 by third year Public input Wednesday, December 11, 13
  18. 18. STRATEGY EVALUATION To track our success we will need: Benchmarks: Time Annual goal of $10,000,000 by first year $ Data collection Annual goal of $20,000,000 by second year $ Annual goal of $35,000,000 by third year Public input Wednesday, December 11, 13
  19. 19. STRATEGY EVALUATION To track our success we will need: Benchmarks: Time Annual goal of $10,000,000 by first year $ Data collection Annual goal of $20,000,000 by second year $$ Annual goal of $35,000,000 by third year Public input Wednesday, December 11, 13
  20. 20. STRATEGY EVALUATION To track our success we will need: Benchmarks: Time Annual goal of $10,000,000 by first year $ Data collection Annual goal of $20,000,000 by second year $$ Annual goal of $35,000,000 $ by third year Public input Wednesday, December 11, 13
  21. 21. STRATEGY EVALUATION To track our success we will need: Benchmarks: Time Annual goal of $10,000,000 by first year $ Data collection Annual goal of $20,000,000 by second year $$ Annual goal of $35,000,000 $$ by third year Public input Wednesday, December 11, 13
  22. 22. STRATEGY EVALUATION To track our success we will need: Benchmarks: Time Annual goal of $10,000,000 by first year $ Data collection Annual goal of $20,000,000 by second year $$ Annual goal of $35,000,000 $$$ by third year Public input Wednesday, December 11, 13

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