Stop Fake Products. The Ultimate Solution for Manufacturers to protect their Goods from being counterfeited. Protects the Brand, Enforces Consumer confidence and built in Analytics allows Manufacturers to keep in touch with their customers across the globe.

1. ENQUIRIES : Toon Wee | +65 8288 4555 | toon@smartcomm.biz
SMARTCOMM ELECTRONICS PTE LTD | 35, Tannery Road, Ruby Industrial Complex, #08-03 Tannery Block, Singapore 347740
ANTI-COUNTERFEIT
SECURITY LABEL
SmartC mmInternet of Things Specialist
KEEP
CALM
AND
BUY
SAFELY
PROTAGTION
ANTI-COUNTERFEIT SOLUTION SPECIALIST

2. PROTAGTION
Anti Counterfeit Solution for FMCG
Based on the latest report from the Organization for Economic Co-operation and
Development, the counterfeit and fake industry is worth over USD$461 billion. This
did not take into account on other intangible cost such as the social impact, loss of
Brand credibility, jobs, health and the loss of lives.
There are currently many attempts to address this problem. Watermarking, RFID,
Special Inks, Holograms. Unfortunately, each of these proposed solutions have
shortcomings. Some were too expensive to adopt, cumbersome, complicated or
required special equipment and conditions for the solutions to work.
“ProTagtion” is the latest weapon in combatting counterfeit products. What makes
our solution unique is that it combines the most advanced anti-counterfeit features
for paper documents and money with the latest in IOT technology. It addresses the
key concerns of both the manufacturer and the consumer. It is inexpensive to
deploy, applicable for most industries and products, easy to use in all situations by
most people, very secured and most importantly it cannot be copied by would be
counterfeiters.
SmartC mmInternet of Things Specialist
ENQUIRIES : Toon Wee | +65 8288 4555 | toon@smartcomm.biz
SMARTCOMM ELECTRONICS PTE LTD | 35, Tannery Road, Ruby Industrial Complex, #08-03 Tannery Block, Singapore 347740
Manufacturings
Industry
Contruction
Industry
Extraction
Industry
Service
Industry Primary
Industry

3. ADVANTAGES
• Inexpensive to deploy.
• Near Impossible to copy – 4 layers of totally different security technologies.
• Expensive to copy – Equipment needed to print one of the security layers
cost over USD10m.
• No access to the technology - Technology is highly restricted and controlled.
• Flexibility of Deployment - It can be used across most industries and product
categories.
• Ease of deployment - minimal disruption to existing processes.
• Can be used anywhere - From big cities to remote villages.
• Can be used anytime - 24x7
• Easy to Use - by all age, race, gender, culture, nationality and religion.
• Tech Savvy Customers - able to use the IOT security feature via any generic
QR Reader.
• Non-Tech Customers - Visual security similarly to Paper Money, just
by looking at the tag.
• Tamper proof - Tags can only be used once. Any attempt to remove
the tag will cause it to tear.
• Data Mining - demand interest, actual consumption, customer profiling,
comparison of forecasted vs. actuals in Sales.
• Enforce consumer confidence.
• Protects the Brand
• A Deterrent to would be counterfeiters.
• Saves Lives.
SmartC mmInternet of Things Specialist
ENQUIRIES : Toon Wee | +65 8288 4555 | toon@smartcomm.biz
SMARTCOMM ELECTRONICS PTE LTD | 35, Tannery Road, Ruby Industrial Complex, #08-03 Tannery Block, Singapore 347740
Official
Documents
Electronic
(Cable Accessories)
Oil & Gas
(Lubricants, ID)
Arts
(Drawings, Sculptures)
Clothing
(Bags, Shoea, Brands)
Cosmetics
(Foundation, Lipsticks, Perfume)
Pharmaceutical
Medication
Food Stuff
(Sweets, Milk Powder)
Collectrals
Merchandise
Toys
Comsumerables
(Soaps, Printer Catridge)Machinery Parts
(Car, Aerospace)

4. SECURITY FEATURES
There are 4 separate and different layers of security. Each layer is based on a totally
different technology and is individually very expensive, require special equipment, know
how or access. They have been incorporated together to increase the complexity and
difficulty in replicating the ProTagtion system, making it a very efficient deterrent for would
be counterfeiters as well as to give consumers the confidence to buy safely.
VISUAL SECURITY LAYERS
The first 3 layers are based on visual authentication. It uses advanced eBeam Holography
technology that is able to etch at a resolution 100 times more detailed than conventional
holograms and Photomasking lithography technology, an essential process used in the
manufacture process of integrated circuits. It is a transparent glass plate (composite
quartz) on which extremely fine microcircuit patterns are etched on the light shielded film.
SmartC mmInternet of Things Specialist
ENQUIRIES : Toon Wee | +65 8288 4555 | toon@smartcomm.biz
SMARTCOMM ELECTRONICS PTE LTD | 35, Tannery Road, Ruby Industrial Complex, #08-03 Tannery Block, Singapore 347740
LAYER 1 – S-WHITE
S-White cuts off the rainbow hue of standard holograms
to create a higher forgery resistance barrier. It creates a
Positive to Negative effect showing a change in color
from silver to black for text and patterns. This allows the
security text or graphics to be seen clearly without the
colorful reflection that you often see in standard
holograms.
LAYER 2 – COLOR SHIFT
The color shift allows the hologram tag to change color
from Red to Green when viewed from different angles.
This allows consumers to easily see and authenticate
the product.
LAYER 3 – REVERSEGRAM
It looks like a normal silver tag. However, through a
handheld verification filter, an image appears. This filter
allows authorized merchants to re-verify the products
before they are put on the shelves for sale to the public.
This covert layer of security is done to create another
layer of security to ensure that the products come
directly from the proper manufacturers.
Positive Negative
Color Shifting
Straight : Red Tilted : Green
Silver Label
Naked Eye
Latend
Image Through
Color Reversal
By Filter Rotation
(Negative Positive)< >

5. IOT SECURITY LAYERS
The Dynamic QR is a very powerful feature of ProTagtion. As the information is controlled
at the manufacturers or ProTagtion backend, useful information can be updated and be
pushed to the consumers whenever they connect to the system through the QR
component.
PRE PURCHASE TASK - (INCLUDED)
• It authenticates the product.
• It provides the product’s basic key information.
• It indicates the shelf life of the product via a Real time countdown timer.
• It has a product counter that logs the number of times a product is scanned to reflect
consumer interest.
• It uses a generic QR Reader - No special mobile applications need to be downloaded.
Consumers are getting tired of downloading applications.
POST PURCHASE TASK - (SEPARATE ADVANCED MODULE NOT INCLUDED)
• After purchased, post-marketing programs can be initiated.
• A separate QR can be inserted inside the packaging to allow customer to earn points
by registration.
• The Manufacturer is able to link these points to a Global Loyalty Point Program.
• Customer profile is captured by age, gender, country
• Actuals Sales can be compared to Forecasted Sales
• It enables Mobile Push and Pull marketing campaigns. (Separate advance Module not included)
• Placing new orders for the product can be done via the internal QR code.
Other information that can be incorporated into the system
(Separate advance Module not included)
• Consumption Instructions
• Warning Labels
• Instruction manuals for installation
• Registration of a product
SmartC mmInternet of Things Specialist
ENQUIRIES : Toon Wee | +65 8288 4555 | toon@smartcomm.biz
SMARTCOMM ELECTRONICS PTE LTD | 35, Tannery Road, Ruby Industrial Complex, #08-03 Tannery Block, Singapore 347740