SensMaster company profile. SensMaster produces advanced RFID and wireless sensor technologies for demanding applications in the areas of security, safety, logistics, policy execution and environmental monitoring.

1. www.sensmaster.net

2. www.sensmaster.net
SensMaster produces
advanced RFID and wireless sensor technologies
for demanding applications
in the areas of security, safety, logistics, policy execution and
environmental monitoring.

3. Application areas
 Asset protection – ensure assets are not moved or accessed without
authorisation
 Asset monitoring – monitor the status and movements of assets.
Enforce policies, e.g. service level needs, movement restrictions, time
restrictions
 Inventory and fast finding – do quick inventory control and use
location finding and pick-to-light/sound to find assets quickly
www.sensmaster.net
 Personnel safety – enforce attendance and presence policies.
Monitor concentrations and locations.
 Environmental monitoring – ensure that manufacturing process,
buildings, offices, sports and distribution have the optimal environment.
Save energy.

4. Application areas
 Point-of-Sale – Automate sale and return procedures, payment,
discount, limits & loyalty management, ticketing, access and library
 Electronic toll collection (ETC) – Execute toll payments
 Production & WIP visibility – Measure throughput, detect issues,
verify timing, measure performance, report status
 Manufacturing – Work in process management, configuration
www.sensmaster.net
management, testing management
 Asset identification – unique identification of assets for checking
history, supply chain status, maintenance status etc
 Authenticity – ensuring items are original and not counterfeit

5. www.sensmaster.net
About us

6. Brief corporate information
Offices
Major market partners
 SensMaster S/B
 Founded in 2006
 Personnel
— Martin Harnevie, CEO
— Thomas Yue, General Manager, Director
of Sales
— Hardware and software developers
— Network of proven development partners
www.sensmaster.net
 R&D office in
— Kota Damansara, Malaysia
 Privately held under Swedish and
Malaysian ownership
 Designs and produces a range of
advanced sensor and ID products.
 Markets worldwide via network for
market partners

7. Brief history
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2004 – Founded as associated company to Free2move
2006 – Began marketing RFIDS G1 (Actual founding year of RFID and R&D activities)
2006 – Agreement regarding RFIDS collaboration with Siemens for laptop and asset protection
2006 – Transformation from marketing arm to a development and producer
2007 – RFIDS products upgraded to G1.2 including TTF mode
2007 – Continued RFIDS deployments with Siemens, Intel, Toshiba,
police forces, military warehouses and vehicle tracking
2008 – Launch of RFIDS G2 with much enhanced features, support
and product range
2009 – Launch of first version of Gemia ISO 18000-6c reader
2009 – Secured large electronic road toll project in Philippines
2010 – Secured Bangkok International Airport trolley tracking
2010 – Acquired by Free2move Holdings
2011 – Acquired by TagMaster AB
2011 – Secured contract with JAS Inc for Airgas Smarttag
2012 – Secured first major student security order from University
2012 – Launch of RFIDS G3 with improvements in power consumption,
security and much increased sensor tag features
2012 – Acquired from TagMaster AB by Sweden and Malaysian owners
2012 – Contract with TagMaster AB for outsourcing of LR/XT marketing
2012 – Commenced development of 5th generation road-toll payment system
2013 – Renamed to SensMaster S/B
2013 – Pilot member of Weightless
2013 – Launched a new range of Asset Protection & Security products based on RFIDS G3
2013 – Signed development agreement with OSPT and Infineon
2013 – Successful pilot tests of 5th generation road-toll payment system

8. Capabilities
 Design services
— Electronics, radio, plastics, testing, certification, production
 Radio Frequency Identification and Sensing (RFIDS)
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Advanced proprietary platform
Far lower power consumption than Zigbee, ANT, BLE etc.
Highly secure (AES128, access codes, seclusion codes etc)
Very high tag to reader ratio (TtRR)
www.sensmaster.net
 Open and/or industry standards
— Bluetooth, Zigbee, WiFi, ISO 18000-6c, Mifare/ISO 14443, USB,
GPRS etc
 Complete system design
— Airport tracking system
— Speciality gas management system
— Children tracking system

9. SensMaster organisation
Marketing
& Sales
R&D
Admin
Logistics
Flexibility
In-house
Experience
www.sensmaster.net
Know-how
Efficiency
Plastics
Sourced
Manufacturing
Warehouse

10. www.sensmaster.net
Partner network

11. Partners – Asset Protection, Security, Safety
Europe
www.sensmaster.net
Asia & Pacific
ANZ
North and South America
General distributors to be confirmed

12. www.sensmaster.net
Use cases

13. Trolley Tracking at Suvarnabhumi
International Airport - Bangkok
Application / End user value
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Monitoring trolley movements
Theft prevention
Ensuring trolleys do not
enter no-go zones
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Detecting faulty trolleys
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Better service level
Reduced operating costs
Reduced theft
Expandable infrastructure for
personnel tracking and
other tracking needs
www.sensmaster.net
Engagement
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Simat Technologies is system
integrator
Development of tracking application
according to airport requirements
Products involved
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TM801 Samui tags
TM702 Celebes W readers

14. University Sabah - Borneo
Application / End user value
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Track students attendance and location
Track laptops
Campus 1 – 4000 students. Total – 15000 students
Alert when laptop separate from student
Alert at non-attendance
Light indicator used for student alerts
www.sensmaster.net
Engagement
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Partner: Kanntronics S/B
Software and overall system integration
done by partner
Products involved
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TM802 Edam with light indicator
TM801 Samui
A mix of TM702-WLP-A Celebes W and
TM702-SLP-A Celebes S readers with
Ethernet LAN interface

15. EPA compliance assurance and
cylinder warehousing
Application / End user value
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Tag keeps track of compliance according to the US
Environmental Protection Agency (EPA) of each
gas cylinder
Tag keeps track of expiry status of gas cylinder
Tag provides accurate data about cylinder’s filling
Pick-to-Light feature allows fast finding of correct
cylinder
www.sensmaster.net
Engagement
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Partner: JAS GmbH and JAS Inc.
Joint design with JAS GmbH and JAS
Inc.
Products involved
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Custom tag TM802-D000
based on Edam but with
expanded memory and
3 × LEDs. The tag is also fitted with an
accurate real time clock.
TM702 Celebes W with Ethernet LAN
TM701 Reunion handhelds

16. Children Adventure Theme Park
Application / End user value
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Located in the largest shopping mall in Jakarta
Adventure theme park with robotics, computers, science
Parents can drop their children while shopping
Payment per hour
System knows in which section of the theme park children are
Parents can call back their children when coming to fetch them
www.sensmaster.net
Engagement
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Partner: RFID Indonesia
TM developed v1.00 of the software
application then handed over to partner
SW Framework based on AssetMan
Products involved
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TM802 Edam with light indicator and
buzzer
TM702 Celebes S readers with
Ethernet LAN

17. India road toll programme
Application / End user value
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TM901 Gemia ISO 18000-6c readers used in vehicle tag
Point-of-Sale counters to issue tags to vehicle owners
and manage links to payment
Connected to Point-of-Sale system via USB
Fitted with TAGP protocol to allow for easier integration
in deployments also employing TagMaster’s XT-3
readers
www.sensmaster.net
Engagement
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Partner: Pepperl+Fuchs is overall
integrator
Products involved
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TM901 Gemia TAGP
XT-3 (from TagMaster AB)

18. www.sensmaster.net
Key RFIDS products

19. www.sensmaster.net
Product families
 TM700 – RFIDS long range readers
 TM800 – RFIDS long range sensor and ID tags
 TM900 – ISO 18000-6c (EPC Gen2) compliant
RFID readers
 TM300 – Products for electronic road toll and
mobile electronic payments involving Mifare and
NFC

20. Edam UI – card tag with user
interface
 Usage
— Typically used as necklace or breast pocket
— Deployed in manufacturing, schools and offices
 User interface
www.sensmaster.net
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Application controlled (Custom: controlled by tag’s real-time clock)
Used as simple pager
Light, sound
Confirmation button
 Variants
— TM802-CL0 – with light indicator
— TM802-CLZ – with light indicator and buzzer
— TM802-CLZB – with light indicator, buzzer and
confirmation button
— Custom variants
The Airgas Smarttag is a custom
variant of Edam with 3 light indicators
and long-life single use battery

21. Samui Secure & Boyard –
Alarm-on-Touch tags
 Usage
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Typically used for asset protection
Deployed in museums, warehouses, offices, military storage
Tag can indicate if moving or not
If tag is set to Guard, it will send Alert as soon as moved or removed
 Sensors
www.sensmaster.net
— Motion detector
— Switch sensor (Boyard only)
 User interface
— Buzzer
 Variants
— TM804-B00 – Boyard with motion detector
— TM804-BS0 – Boyard with motion detector and switch sensor
— TM804-200 – Samui with motion detector

22. Pharos PTL/PTS
 Usage
— Typically used for finding assets fast in warehouses, racks
or other storage rooms
 User interface
— Application controlled
— Buzzer
— Bright light indicator
www.sensmaster.net
 Variants
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TM802-BL0 – Pharos with bright light indicator
TM802-BLB – Pharos with bright light indicator and confirmation button
TM802-BLZ – Pharos with bright light indicator and buzzer
TM802-BLZB – Pharos with bright light indicator, buzzer and confirmation button

23. Ison humidity & temperature
logging tag
T3
T4
H2
T5
25°C
65% RH
15°C
35°RH
T6
T max
Temperature
 Usage
— Monitoring of humidity and temperature in
buildings, transportation, warehouses, cold-chain
— Deployed by construction companies, ice-cream manufacturer, sports-hall,
fruit & vegetable distributor
 Sensors
— Humidity sensor
— Temperature sensor
www.sensmaster.net
T2 H1
T1
 Logging memory
— Logging can be done independent of reader
— 32-kbyte logging memory (up to 10000 logpoints)
— Alert thresholds can be set
 Variants
— TM802-B20 – 2×AAA batteries, multiple use
— TM802-W20 – Long life LTC battery, single use (up to 30 years battery life)
Humidity
T min

24. Tristan – personnel wristband tag
 Up to 60 metres range
 Works with RFIDS™ compatible RFID
readers
 User interface options
 2.4 GHz ISM band, Frequency
— Light indicator
Hopping, GFSK
— Buzzer
 IP54 grade enclosure
— Vibrator
— Can be made IP66 under certain conditions
www.sensmaster.net
 Materials:
— Silicon
— ABS housing inside silicon
 Sensors
— Movement detector
— Proximity sensor, detecting removal
— Temperature (option)
 FCC and CE compliant
 RoHS compliant
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— Push button
— Small alphanumeric display
Colour options
— White
— Black
— Yellow
— Red
— Blue
— Green
— Orange

25. www.sensmaster.net
Helena – security wristband tag
 Up to 60 metres range
 Two versions:
— Maximum security version for single use.
 Works with RFIDS™ compatible RFID
Internal circuit chamber potted (AS0)
readers
— Multiple use version with replaceable battery
 2.4 GHz ISM band, Frequency
(AS1)
Hopping, GFSK
 Variants:
 IP66 grade enclosure
TM803-AS0 – CR2450 battery single use
TM803-AS1 – CR2032 battery replaceable for
 Triple axes accelerometer with fall and
multiple use
shock detection
 Materials:
— Fibre reinforced polyester
— Potted with epoxy (AS0 only)
— Industrial rubber wristband with embedded
electric cords
 FCC and CE compliant
 RoHS compliant

26. Celebes – RFIDS reader
www.sensmaster.net
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Omnidirectional or directional
Reads up to 200 tags / second
Range up to 60 metres
Rugged enclosure, IP65
Available host interfaces
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Ethernet LAN
USB
RS232/422/485
WLAN 802.11b/g/n
 Power
— PoE 802.3af/at
— 12-30 VDC
 Variants
— TM702-Wxxx – for outdoor use
— TM702-Sxxx – for indoor use

27. Reunion – handheld active RFID reader
www.sensmaster.net
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Full VGA touch colour screen
Windows CE .NET
Built in TM701 RFIDS™ reader with 3-5 metres range
Built in Barcode scanner
WLAN 802.11 b/g
Bluetooth
Can read and configure all RFIDS™ tags including
Samui, Edam, Helena, Ison and Pharos

28. Comparison of energy consumption in wireless
technologies
Sleep (µW)
300
4
500
Bluetooth
Low
Energy
8
Receive (Rx) power (mW)
270
84
200
Send (Tx) power (mW)
350
72
Average power for 10
messages per day (µW)
500
Range (metres)
100
www.sensmaster.net
WiFi
ZigBee
Bluetooth
Classic
RFIDS
ANT+
Z-Wave
3
3
3
53
36
75
65
200
60
30
110
70
414
500
50
12
65
50
100
60
30
60
60
30

29. www.sensmaster.net
Growing product family of Readers and Tags

30. Gemia – small size lightweight ISO
18000-6c reader
 ISO 18000-6c, EPC Class 1 Generation 2
 860 – 960 MHz, programmable to
regulatory environment
 Range:
 Variants:
— Up to 2 feet (v1)
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— Up to 6 feet (v2) Q2-2014
www.sensmaster.net
 Interfaces:
— Bluetooth
— USB
 Power:
 Applications
— Battery for up to 24 hours usage, charged via mini USB
— USB
 User interface
— 4 light indicators of which 2 are programmable
— Programmable Buzzer
TM901-AB0A (Bluetooth and USB)
TM901-AU0A (USB only)
Selection of CE and FCC
Selection of FRAP and TAGP
Custom variants
— Point of Sale
— General ID
— Access

31. ISO 18000-6c Tags
 Via OEM, SensMaster offers an assortment of special purpose ISO
18000-6c tags
www.sensmaster.net
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Windscreen tags
Heavy duty cargo tags
Container lock tags
Metal and mixed material tags
Small label tags
Wristband tags

32. www.sensmaster.net
Software, Support & Services

33. Software and Services
www.sensmaster.net
 Policy: SensMaster leaves it to our
partners to decide on software
application development
 In those cases our partner prefers
SensMaster to develop the software
application, we are able to do it
 Examples of SensMaster developed
applications:
— Airport trolley tracking
— JAS-Airgas gas cylinder management application
 Examples of partner developed applications
— Student and laptop tracking in Sabah University Borneo (Kanntronics)
— Children’s theme park Jakarta (RFID Indonesia)
— Ice cream manufacturing plant humidity and temperature monitoring (Vital, Russia)

34. Training & consulting provided by SensMaster
www.sensmaster.net
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Sales training
Training on RFID products and deployments
Software development training
Maintenance training
Project definition, site survey

35. Warranty
 Standard
— 1 year for IP54 products
— 2 years for IP65, IP66 and higher
— Warranty can be extended
 RMA reports & responses
www.sensmaster.net
— support@sensmaster.net

36. www.sensmaster.net
www.sensmaster.net
sales@sensmaster.net

37. Why SensMaster?
 Broad experience of successful deployments across the world
 Has knowledge and technology portfolio of many different types of
RFID
www.sensmaster.net
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Active RFID
Semi-passive RFID
Battery assisted passive RFID (BAP)
Passive RFID (Mifare, EPC Gen2 etc)
 Broad experience in purpose-built RFID
 Cost effective production

38. www.sensmaster.net
Thank you
Disclaimer
This document is supplied for information only and contains forward-looking statements. The
information is not intended to give any assurance or commitment as to future product and service
releases. No responsibility is accepted by SensMaster or any of its directors, employees, subsidiaries,
affiliates or agents as to the accuracy or comprehensiveness of the information. SensMaster reserves
the right to make changes to this information at its own discretion.