Toni Goodman is pursuing a career in the music industry and is currently enrolled in the Music Business program at FullSail University. She has short term goals of finding opportunities in the industry through networking and establishing her personal brand after graduation in 2021. Her mid-term goals are to become a successful leader in the industry by 2025 through managing artists and making her own music. Her long term goals are achieving generational wealth by 2040 through owning multiple music business companies. She analyzes her current skills and the skills needed for a potential career in artist management.

1. PERSONAL BRAND EXPLORATION
Toni Goodman
Project & Portfolio I: Week 3
September 22, 2019
TONI GOODMAN
Personal Branding
Project & Portfolio I: Week 3
September 22, 2019

2. The second oldest out of 3 siblings on her
mother side and the oldest out of 4 siblings on
her father side. Toni Goodman known as “Toni
Jayy” grew up in a neighborhood called Liberty
City that’s located in Miami,Florida . She’s
always been a fan of Lil Kim and want to pursue
multiple careers in the Music industry such as
making music and managing artist.Toni is
currently enrolled in the Music Business program
at FullSail University to gain skills and connect
with people in the industry and also people that’s
pursuing in the industry as well.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Music Artist
• Music Coach
Artist Manager - Works on behalf of
groups or artist to promote the artist
careers and run their business
affairs.
Music Business and Management

4. - DEMOGRAPHICS: 80%
Female, 35-45 years old,
Predominately White, Married,
College Educated, Located in
middle-America.
- PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time playing with kids
outside, adheres to conservative
lifestyles and opinions, regularly
attends church service.
- IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR
Manager (PBR), Krystle Beavis,
Marketing Manager (PBR), Kacy
Burke, Senior Marketing Manager
(PBR)
Recruiters & Hiring Managers at PBR,
PRCA, and CBR
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• I have an opportunity in the industry , I could either
have my own label going on or I am working with a
label already.
• Having people work with me already , networking,
becoming more known on who I am.
Mid Term: (2025)
‣ Being a very successful leader in the industry
‣ Emotionally stabled with my career
‣ Managing artist, making music , going on tour.
Long Term: (2040)
• Generational wealth
• Own a few music business companies
• Know a lot of people in the industry

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I’m responsible for collecting revenues, fees and
other payments stipulated in contracts. I hold
auditions and interviews to discover potential
clients and communicate with artist to develop
marketing plans and tour goals for their music
career but most importantly build relationships
within each other.
PROMISE

8. CREDENTIALS
Education:
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• N/A
Work Experience:
• Marketing for the universals
entertainment company
• 2 years of workshop experience with
music business

9. COMPETITION
Toni Goodman
Industry Experience:
Networking
Marketing
•
Education:
FullSail University
•
Leadership Experience:
Music Biz
Fullsail Workshop
•
Skills and Proficiencies:
Marketing
Data analysis
Business management
•
Pierre
Thomas
Overall Online Presence:
Linkden
Instagram
•
Industry Experience:
Music Management
Deals
Producing
Marketing
Networking
• Education:
No Education
Leadership Experience:
• Managing artist
• Grammys
• Producing
• CEO/ Founder
Skills and Proficiencies:
Honing people skills
Learning the industry
Handling multiple jobs
Being the neutral party in disputes
•
Overall Online Presence:
Instagram
Quality control
Facebook
Capitol Records

10. BRAND POSITION
Music record producer and businessman.
The Co- founder and CEO of record label
named “Quality Control Music”.
•
PIERRE “PEE” THOMAS

11. NETWORKING &
MARKETING
Industry Events & Organizations
2019 Universal studios networking event
The NAMMF Foundation
Orlando networking event
Music Biz
Indie Committee
•

12. Pierre Thomas
The people who blame everything and everybody else for their
lack of success, tended to continue to hav lack of success. Pointing the
finger justifies failure.
“

13. REFERENCES
https://www.capitolrecords.com/quality-control-music-announces-quality-control-control-the-streets-volume-2-out-august-16/
https://www.instagram.com/qualitycontrolmusic/?hl=en
https://www.facebook.com/RealQualityControl/
https://www.universalmusic.com/label/capitol-music-group/