Jamal Wade is an 18-year-old college student studying media, economics, and music. He works part-time at JD Sports to fund his dreams and education. Jamal enjoys English rap music and works hard to challenge stereotypes of teenagers. Despite growing up in an urban environment, he is determined to be his own boss and make his family proud through success.

1. AGE: 18 GENDER: MALE
NAME:
JAMAL WADE
OCCUPATION: As a part of my target
audience, Jamal is someone who is
chasing a dream and committed to that
dream. He has a part-time job at JD
Sports which funds his daily life and so
he can fund himself for aspects of his
dream. He’s also a college student
studying Media, Economics and Music.
OVERVIEW: Jamal is a young teenage
man who enjoys listening to English rap
music. He is a committed and
hardworking individual who is focused
and motivated to do well in life. He
challenges the stereotypical view of
teenagers as he isn’t lazy and isn’t
always ‘on the streets’. Despite being
brought up in an urban environment, he
wants to get out and make his own
money from being his own boss. Jamal
is a family orientated and wants to make
his family proud of him through success.
LIFESTYLE: In terms of the UK Tribes
categories, our artist would appeal to
those that fall in the category of the
“GET PAID CREW”. Get Paid Crew have
two main goals in life – to make money
and be their own boss. Motivated,
resourceful and determined, Tribe
members grow up in the Urban sprawl
and are determined to emerge
successful on their own terms and
receive the respect and income they
deserve. Jamal shops at places such as
JD, Footlocker and Topman which are
the typical brands associated with
teenage appearance and clothing within
the UK. The main brands associated
with his day-to-day life are Apple and
Youtube. This is because he is constantly
on his phone to keep in contact with
people and is always keeping up to date
with music within his country.