Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
Similar to Phase 4 presentation, mc kesson team 5
Similar to Phase 4 presentation, mc kesson team 5 (20)
Recently uploaded
Recently uploaded (20)
Phase 4 presentation, mc kesson team 5
- 1. Video
- 2. Tomas A, Rob M, Raphael B, Srinivas S, Francisco V
- 3. Medication non-compliance is a $ 500 Billion global problem and a $290 Billion national problem 70% of non-compliance is intentional
- 4. Develop product concepts that reduce intentional medication noncompliance by patients age 18 – 40 discharged from the hospital.
- 5. Surveyed 220 people Secondary research Market Analysis adventure sensuality independence powersocial
- 7. LIV PRO
- 8. USER RESEARCH Nurse survey Interview with doctors Prototype Healthcare IT consultant
- 10. LIV MOBILE
- 11. USER RESEARCH Nurse interviews | User interviews | Functional prototype - 27 testers
- 12. Personal, customizable, simple app LIV Mobile interacts with the cloud and the home station Allows communication with health providers Information resource LIV Mobile
- 13. Main Dashboard Simple and intuitive Appealing design
- 14. Prescription schedule Easy view of current prescription Allows patients to view detailed information about the pills
- 16. Reward system Incentive to use app and comply with medication Addresses the intentional side of non-compliance Social component: ranks your score with other users
- 18. Informational component Visual cues to help load LIV Home Detailed information on why the pill was prescribed Prescription refill reminders
- 19. Prompt interaction Assessing compliance Reminds and monitors Information recorded and sent to LIV Pro Automatic scheduling
- 20. Prompt interaction Emotional component Assesses well-being Information recorded and sent to LIV Pro Finds link between mood and compliance
- 21. LIV HOME
- 22. USER RESEARCH
- 30. Wi Fi capability Detects the pod removal Detects the pod removal Visually appealing Social interactionAssessing compliance Rewards and rank Communication with doctors
- 32. $332,850 $22,200 $107,950 $202,700 LIV Home LIV Mobile LIV Pro Software Development Costs
- 38. $ 3 $30 $150 $30 $500 $713 Server Allocation Maintenance Customer Support Training LIV Rewards LIV Pro Variable Costs
- 39. MARKETING PLAN
- 40. Revenue Model Buyer Pricing LIV Pro LIV Home LIV Mobile Hospital Per-Doctor License Integration Insurance Companies At Cost Patient Free
- 41. Noncompliance costs $125,000 per doctor 80% improvement in compliance saves $100,000 per doctor $10,000Willingness-to-pay Imperfect information Pricing
- 42. $787$713 $1,500 per doctor Variable Cost Margin Pricing
- 43. Research Development Pilot Pro + Mobile 6 Full Rollout Month 0 12 18 24 1 2 3 Product Rollout Timeline
- 45. Pessimistic Base Optimistic 20,000 60,000 80,000 2.5% 7.5% 10% LicensesSoldSales Projections (10 years)
- 51. Total NPV: $49,816,290 Expected Value
- 52. THANK YOU
Editor's Notes
- Cloud-based web application,Monitors individual patient compliance,Overview of compliance at doctor/department/hospital level,Track of readmissions ,Analyzes reasons for noncompliance per patient/prescription/doctor/department, Communication channel with patient smart phone app (Social, Power),High Level Dashboard for hospital administrators
- Cloud-based web application,Monitors individual patient compliance,Overview of compliance at doctor/department/hospital level,Track of readmissions ,Analyzes reasons for noncompliance per patient/prescription/doctor/department, Communication channel with patient smart phone app (Social, Power),High Level Dashboard for hospital administrators
- Most costs are upfront. Relatively low variable cost outside of implementation.Average doctor bears burden of $125,000 due to noncomplianceSimilar products have improved compliance between 62% (MediSafe) and 97% (uBox)Improving compliance by 80% could translate to savings of $100,000 per doctor per yearGeneral estimate is that customers are willing to pay 10% of estimated cost savings ($10,000)Imperfect information brings price down to $1,500Lower willingness to pay because of high implementation costsNonlinear relationship between reduced compliance and cost savings
- Most costs are upfront. Relatively low variable cost outside of implementation.Average doctor bears burden of $125,000 due to noncomplianceSimilar products have improved compliance between 62% (MediSafe) and 97% (uBox)Improving compliance by 80% could translate to savings of $100,000 per doctor per yearGeneral estimate is that customers are willing to pay 10% of estimated cost savings ($10,000)Imperfect information brings price down to $1,500Lower willingness to pay because of high implementation costsNonlinear relationship between reduced compliance and cost savings
- Initial Research (6 months)Checkpoint 1Software/product development (6 months)Pilot testing (6 months)Checkpoint 2LIV Pro + LIV Mobile (6 months)Checkpoint 3Full Rollout
- Abandon at Checkpoint 1 25% ($100,000)Abandon at Checkpoint 2 25% ($466,482)Pessimistic 10% $32,452,258Base 30% $106,868,429Optimistic 10% $146,521,560Total $49,816,290
- Abandon at Checkpoint 1 25% ($100,000)Abandon at Checkpoint 2 25% ($466,482)Pessimistic 10% $32,452,258Base 30% $106,868,429Optimistic 10% $146,521,560Total $49,816,290
- Abandon at Checkpoint 1 25% ($100,000)Abandon at Checkpoint 2 25% ($466,482)Pessimistic 10% $32,452,258Base 30% $106,868,429Optimistic 10% $146,521,560Total $49,816,290
- Abandon at Checkpoint 1 25% ($100,000)Abandon at Checkpoint 2 25% ($466,482)Pessimistic 10% $32,452,258Base 30% $106,868,429Optimistic 10% $146,521,560Total $49,816,290
- Abandon at Checkpoint 1 25% ($100,000)Abandon at Checkpoint 2 25% ($466,482)Pessimistic 10% $32,452,258Base 30% $106,868,429Optimistic 10% $146,521,560Total $49,816,290
- Abandon at Checkpoint 1 25% ($100,000)Abandon at Checkpoint 2 25% ($466,482)Pessimistic 10% $32,452,258Base 30% $106,868,429Optimistic 10% $146,521,560Total $49,816,290