SEO Of Tomorrow_ The Rise Of Automation.pdf

www.bluearray.co.uk | @bluearrayseo
Presented by:
Tom Pool <tom@bluearray.co.uk>
SEO Of Tomorrow: The
Rise of Automation

I’m Tom Pool - Technical & Training Director at Blue Array. I
love creating automations, and helping make my own (and
other peoples) jobs that little bit easier. I frequently speak
at industry events, and run a number of training sessions,
both for Blue Array’s clients, and for the wider industry.
Outside of work, I run ridiculously long distances for fun
(Brecon Beacons Marathon on Saturday!), bake & cook
lots, and have a young Springador puppy called Ivy.
Follow me on:
● Twitter, or X: @cptntommy
● LinkedIn: tom-pool
● Slideshare: TomPool
● Github: cptntommy
Intro

Today,
I’ll
be
sharing

Various tips,
tricks, treats
and
automation
goodness

We’ll cover

Various scripts
&
mini-hacks

As well as
how we can
best
leverage
these
technologies

We’ve
opened
Pandora's
box

And automation
and SEO are
going to merge

In fact, they
already have!

Automation in
SEO has a
pretty broad
deﬁnition

Looker Studio reports,
various tools, rank tracking,
APIs, trend alerts, site
monitoring, link tracking,
opportunity highlighting
deeper data analysis…

For us

It’s all about
delivering
the highest
possible
value to
clients

As part of
my role

I get a huge
number of
diﬀerent
requests

But it’s often where
there’s a more
general message
where value can
be added

So what’s the
SERP Counter
extension?

What’s SERP
Counter?

It counts SERP
results with a
visual
indicator

Sounds good
for quick
visual checks
of SERPs

However

There were
no other
tools that did
this

So I made
one.

Step 1.
Google

There’s 4 awesome
guides that take you
step by step through
the process

Step 2.
Start coding

At a minimum,
you need 2
ﬁles to create
an extension

manifest.json

Controls how
the extension
appears -
name,
version,
description…

content.js

This is
where the
magic
happens

Once you’ve created
the relevant code

Save in a
folder,
then
compress

Go to
chrome:/
/extensions

Upload the
folder. With
luck, your
extension will
now appear!

You can then
run & test

Alternatively

Step 1.
ChatGPT

You can ask ChatGPT
to make you an
extension

This brief was not
great, and required a
couple of amends

Eventually, I
got a speciﬁc
step by step
guide

Step 3.
Test &
Improve

It now even
works with
scrolling,
too!

But what about
allowing others to
access?

You can also
‘easily’
publish on
the Chrome
Web Store

There’s a bunch of
other stuﬀ you can
get ChatGPT to do

The title
of this
talk, for
example

Or images
for slide
decks

AI is super
powerful,
and there are
so many
applications

Or images
for this
talk

What about other AI
powered tools that
can help with SEO?

What about other
Automations / Tools that
can help with SEO?

Basic Automation
Hacks For SEO
slideshare.net/TomPool
@cptntommy
Tom Pool
Blue Array

There’s a
huge amount
of stuﬀ that
python can
help with for
SEO

This is where
my own
journey into
proper
automation
began

Like lots of
things, it
started oﬀ
small

“How to ﬁlter a
dataset using python”

“How to do a
vlookup in python”

“How to combine
datasets in python”

“How to compare
datasets in python”

“How to create XML
sitemaps in python”

Pretty
soon, this
progressed
into

“How to use APIs
in python”

“Best way to use
NLP in python”

“How to scrape with
python”

All of these
learnings &
progressions
came about

From real-life
problems,
and striving
to ﬁnd easier
solutions

What real problems are
you facing in your current
role?

Can python (or
other automation)
help here?

Can others
also
beneﬁt
from this
automation?

Like with
many other
technologies,
there’s a
barrier to
entry

And, if you
want others
to use your
code, it can
get a bit
complicated

Likely, you’ll
have to use
Jupyter
notebooks, or
github to
share

Which also
have a barrier
to entry & a
learning
curve

What if you wanted to
just make a quick
automation & allow
others to easily use it
as you would?

This does require
knowledge of python
& github

(or a pro license for
ChatGPT)

Eﬀectively, all you
have to do is write the
code you want

(Using the Streamlit
library)

And then upload the
code to github

Once you’ve done this,
you can use that code
to build the Streamlit
app

Let’s have a look at an
example

I’d like to build a
schema detector

That identiﬁes schema
in place on a URL

I’d like to do more in
the future, but for now,
this will do!

This is the main ‘doing’
code - the bit that
analyses the inputted
URL

There’s then a section
that creates the UI

After uploading to
GitHub, and launching
with Streamlit

https:/
/schema-detector
.streamlit.app/

There’s a huge amount of
diﬀerent web-based
tools you can build

That will help ensure you
deliver best quality work,
by automating the boring
stuﬀ!

The only
limit is
your
imagination

What will you create
automate?

SEO Of Tomorrow_ The Rise Of Automation.pdf

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to SEO Of Tomorrow_ The Rise Of Automation.pdf

Similar to SEO Of Tomorrow_ The Rise Of Automation.pdf (20)

Recently uploaded

Recently uploaded (20)

SEO Of Tomorrow_ The Rise Of Automation.pdf