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Week 02_Mind mapping

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Tokunbo Anifalaje

Mind Mapping

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Classic Mind Mapping 1. Defer Judgement 2. Quantity Breeds Quality RULES Ideas for... Stimulus Stimulus Stimulus Stimulus Step 2: Use Free Associations to create Ideas Step 1: List Major Categories to Explore or first thoughts from Stimulus Mining Need Ideas for... Step 3: Capture Meaningfully Unique Ideas on Cards Concept Card Fill in all that you can - start from front side or back side Project / Product / Service Name: ____________________________________ Suggestive of the Benefit NEWS HEADLINE: Explain your News in 1 sentence. The first... _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ The Customer & their PROBLEM WHO is the Customer & WHAT is their Problem (complaint, frustration, wish) _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ Meaningfully Unique BENEFIT PROMISE Make a clear, specific and if possible numeric promise to address the problem. _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ More details on the BACK of CARD...

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Week 02_Mind mapping

  • 1. Classic Mind Mapping 1. Defer Judgement 2. Quantity Breeds Quality RULES Ideas for... Stimulus Stimulus Stimulus Stimulus Step 2: Use Free Associations to create Ideas Step 1: List Major Categories to Explore or first thoughts from Stimulus Mining Need Ideas for... Step 3: Capture Meaningfully Unique Ideas on Cards Concept Card Fill in all that you can - start from front side or back side Project / Product / Service Name: ____________________________________ Suggestive of the Benefit NEWS HEADLINE: Explain your News in 1 sentence. The first... _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ The Customer & their PROBLEM WHO is the Customer & WHAT is their Problem (complaint, frustration, wish) _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ Meaningfully Unique BENEFIT PROMISE Make a clear, specific and if possible numeric promise to address the problem. _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ More details on the BACK of CARD...