Tourism Introduction

1. TOURISM INDUSTRY

2. Tourism
Travel for pleasure
Business tourism
Education tourism
Religious tourism
Medical tourism

3. What is tourism?
Tourism is the act of traveling for pleasure, business, and
other purposes.
This kind of traveling should be under 1 year. International
students and other long-stay visitors are not considered as
tourists.

4. Types of Tourism
1. Business tourism
2. Tourism for Pleasure
3. Education tourism
4. Religious/Cultural tourism
5. Medical tourism

5. Business Tourism
Business tourism involves traveling to a place away from home or the workplace for
meetings, conferences, and exhibition for a period of not more than one year

6. Types of travels that fall under Business tourism
M
I
C
E
Meetings
Incentive trips
Conferences
Exhibitions

7. Meetings

8. Meetings
A meeting is an assembly of people where they discuss issues and make decisions.
Meetings may be pre-planned or not. They can also be formal or informal. Meetings
usually conclude on the same day.
Meetings may or may not have an agenda/subject for discussion. Also, meetings can
be held at home, an office, or any given space.

9. Purpose of meetings (corporate meetings)
Meetings are held for several reasons, some of them are as follows:
-For sharing knowledge
-Building teams
-Increase efficiency
-Announce new initiatives

10. Incentive trips
Incentive trips are rewards for employees or clients of a
company. These trips can motivate employees to work
harder or help improve customer loyalty

11. Types of incentive travel
Close-ended incentive travel
This involves a pre-determined number of qualified
employees. It also has a fixed budget.
Open-ended incentive travel
This involves an unlimited number of qualified
employees.
Pros
-Easy to budget for; costs can be determined
from the beginning
Cons
-It leaves out qualified employees that don’t
make it to the top
-You may get the same group of people
every year
Pros
-It doesn’t leave out any qualified employees
Cons
-It is impossible to pre-determine costs.

12. Importance of incentive travels
1. Motivate employees to reach goals
2. Improve top performer retention
3. Provide a positive working environment/culture
4. Provides networking opportunities
5. Provides recognition for hardworking employees

13. 1. Motivate employees to reach goals

14. 2. Improve top performer retention

15. 3. Creates a positive work environment/culture

16. 4. Provides networking opportunities

17. 5. Provides recognition for hardworking employees

18. Conferences
A conference is a large meeting
of people to discuss a topic

19. Exhibitions
Exhibitions are trade shows where companies promote their main products and
services. These shows are usually attended by a large number of people and can last
for several days.

20. Purposes of exhibitions
1.For buying and selling of goods and services
2.Introduction of new products
3.For media coverage
4.Gaining competitive intelligence
5.Networking

21. Buying and selling of goods and services

22. Introduction of new products

23. Networking

24. Gaining competitive intelligence
At trade shows and exhibitions, manufacturers and service providers have access to
their competitors, competitors’ suppliers, and your own suppliers also. A lot of
valuable information can be acquired by interacting with these groups.

25. Exhibition A public display of artwork, goods, or services

26. Tourism for pleasure
This type of tourism is done for pleasure and happiness. Tourists travel for sight-seeing,
boat riding, visiting historical sites, and other interesting activities.

27. Educational tourism
This type of tourism is done for the purpose of learning.

29. Religious tourism
This type of tourism is done for religious purposes and the viewing of religious
monuments.

32. Medical tourism
This involves people traveling abroad for medical treatment. The reasons for medical tourism include:
-Cheaper services
-More developed healthcare sectors
-Government policies

34. Tourism Industry

35. Tourism Industry
The tourism industry encompasses all activities related to the
short-term(under a year) movement of people to locations
away from where they reside or work.
This industry includes several industries such as the hotel
industry, transportation industry, and other connected
industries.

36. Sectors within the Tourism Industry
1. Transportation
2. Accommodation
3. Food and beverages
4. Entertainment
5. Other connected industries

37. Transportation
The transportation sector is concerned with helping tourists move from one place to another. This
includes airlines, taxi services, railway services, ferry services, bus services, car rental services etc.

38. Accommodation
The accommodation sector provides a place for tourist to rest, sleep, and unwind and
has options for overnight stay. This includes hotels, resorts, cruises, bread and
breakfast, hostels, shared accommodation,
Bread and breakfast
Hotels Hostels
At Bed and breakfasts, there are usually just a
few rooms available, the owners often live in
the same building and provide overnight
accommodation and breakfast for guests.

39. Food and Beverages
The food and beverage sector refers to establishments that provide food and beverages(alcoholic and
non-alcoholic) to their guests. This includes restaurants, bars, cafes, catering companies, etc. They are
an integral part of the tourism industry as tourists need easy access to food and drinks during their
trips.

40. Entertainment
The entertainment sector provides an outlet for tourists to rest, relax and engage in fun activities.
Indoor and outdoor activities are provided by the entertainment sector.

41. Connected Industries
There are some industries that provide secondary services that are related to tourism. These include
financial institutions, travel agencies, tour companies, educational institutions, etc.
Insurance companies provide travel insurance to
tourists
Travel agencies help tourists book
flights. They sometimes also offer other
services such as hotel reservations, tour
packages, insurance, car rental, etc.
In recent years, more universities
have created programs where
students can visit their campuses for
short-term learning programs