business

1. How Many Google Products are there?

2. How Many Google Products are there?

3. How Many Google Products are there?

4. How Many Google Products are there?
By many accounts, there are over 270 active
Google Products & Services.

5. How Many Google Products are there?
By many accounts, there are over 270 active
Google Products & Services.
All of them use expensive, world class technology
and cost billions of dollars to develop & market.

6. How Many Google Products are there?
By many accounts, there are over 270 active
Google Products & Services.
All of them use expensive, world class technology
and cost billions of dollars to develop & market.
Yet most of them are free! How?

7. From where does Google Make its money?
182 Billion $ a year! 13.5 Lakh x Crore!

8. Search Advertising

9. Search Advertising

10. Search Advertising

11. Search Advertising

12. Search Advertising
SEO

13. Search Advertising
SEO
Search Engine Optimisation

14. Search Advertising

15. Google Search Business Model As
Classifieds
Think of Sellers as Website Owners
Think of Buyers as People Searching for Information
Think of Listing as a Website

16. Search Advertising

17. Search Advertising

18. How often do you click an ad on Google?
CTR (Click Through Rate)

19. How often do you click an ad on Google?
CTR (Click Through Rate)
Number of times an Ad is Clicked
Number of times the Ad is seen
=
Clicks
Impressions
x 100 x 100

20. The Google Formula
Revenue Required (R):

21. The Google Formula
Revenue Required (R): 182,000,000,000$ (180 Billion)

22. The Google Formula
Revenue Required (R): 182,000,000,000$ (180 Billion)
Average CTR (% of Ad Impressions that turn
into clicks):

23. The Google Formula
Revenue Required (R): 182,000,000,000$ (180 Billion)
Average CTR (% of Ad Impressions that turn
into clicks):
6.18%

24. The Google Formula
Revenue Required (R): 182,000,000,000$ (180 Billion)
Average CTR (% of Ad Impressions that turn
into clicks):
6.18%
Average Revenue Per Click (PPC): 3.53$

25. The Google Formula
Revenue Required (R): 182,000,000,000$ (180 Billion)
Average CTR (% of Ad Impressions that turn
into clicks):
6.18%
Average Revenue Per Click (PPC): 3.53$
Percent of Searches that are Ads (A): 40%

26. The Google Formula
Revenue Required (R): 182,000,000,000$ (180 Billion)
Average CTR (% of Ad Impressions that turn
into clicks):
6.18%
Average Revenue Per Click (PPC): 3.53$
Percent of Searches that are Ads (A): 40%
Total Impressions (I)

27. The Google Formula
Revenue Required (R): 182,000,000,000$ (180 Billion)
Average CTR (% of Ad Impressions that turn
into clicks):
6.18%
Average Revenue Per Click (PPC): 3.53$
Percent of Searches that are Ads (A): 40%
Total Impressions (I)
CTR x PPC x A x I = R

28. The Google Formula
Revenue Required (R): 182,000,000,000$ (180 Billion)
Average CTR (% of Ad Impressions that turn
into clicks):
6.18%
Average Revenue Per Click (PPC): 3.53$
Percent of Searches that are Ads (A): 40%
Total Impressions (I) ~ 2,000,000,000,000 (2 Trillion!)
CTR x PPC x A x I = R

29. The Google Formula CTR x PPC x A x I = R
How can we increase Click Through Rate of Ads?

30. The Google Formula CTR x PPC x A x I = R
How can we increase Click Through Rate of Ads?

31. The Google Formula CTR x PPC x A x I = R
How can we increase Click Through Rate of Ads?

32. The Google Formula CTR x PPC x A x I = R
How can we increase Click Through Rate of Ads?
Highly, highly relevant ads!

33. The Google Formula CTR x PPC x A x I = R
How can we increase Price Per Click? Bring in more competition by creating
an amazing advertiser experience.
Pay for Performance Model: Advertiser
needs to pay only when the Ad is Clicked!
Minimum Budget is: ZERO

34. The Google Formula CTR x PPC x A x I = R
How can we increase Impressions? (2 Trillion) Go Beyond google.com !

35. The Google Formula CTR x PPC x A x I = R
How can we increase Impressions? (2 Trillion)Create more channels for
Google.com

36. The Google Formula CTR x PPC x A x I = R
How can we increase Impressions? (2 Trillion)Create more channels for
Google.com

37. The Google Formula CTR x PPC x A x I = R
How can we increase Impressions? (2 Trillion)Create more channels for
Google.com
~ 400 Million $ a year!
3000 CRORE INR!

38. The Android Business Model
A billion USD per year!

39. The Android Business Model
But Android is Open
Source!

40. The Android Business Model
But Android is Open
Source!

41. Google Ad Network

42. Google Ad Network

43. Google Ad Network

44. Google Ad Network

45. Affiliate Advertising

46. Affiliate Advertising

47. Affiliate Advertising

48. Affiliate Advertising

49. There’s never been a better time to
do what you love and still make money.
Believe in your Potential,
do your best and above all,
have fun!
Thanks and all the best!
-GR