1. Mc donald’s
S U B M I T T E D T O P R O F .
S H A R A D M A T H U R
2. 1. When McD
came to India,
McD entered
India in 1993
McD entered India in 1993,
This Photo by Unknown author is licensed under CC BY-SA.
3. 2. Why McD King came to India
McD- To exploit the opportunities created due to its better brand awareness
and customer
acceptance, McDonald’s was following a three-pronged strategy: increase the
seating capacity
in existing outlets to cater to additional traffic, The management wanted to
advertise
McDonald’s as a stimulator and advocate of family and culture values.
Burger king- local team wanted to align the franchisor and franchise interest
together. Another
point of differentiation came with the master franchise development
agreement (MFDA) with
Burger King Corporation. Under the MFDA, both the brand and the business
are executed by the
local team sitting in India.
4. 3. What Kind of product
McD sale in india
McD products are McSpicy burgers/wraps, McGrill and Pizza McPuff
are sold in India. Mc Aloo
Tikki, Mc Veggie, Mc Chicken, Mc Egg, Filet-o-fish burger, chicken
wraps, veg wraps, chicken
kebab burger are very popular in India. Recent additions in India
include rice bowls, biriyani and
naan wraps
5. 4. What kinds of products they sales abroad
McD- McDonald does serve beef, products, The
McCountry sandwich is a regular menu item in
Croatian McDonald restaurants, consisting of two pork
sausage patties on a bun with cheese, lettuce, tomato,
onion, and a special sauce. Another regular menu item
is the McToast a ham and cheese sandwich on toast.
By Tithi Das
Roll-330
