The slides present the journey of the company General Electric(GE) from 1878 to now and how it became a global service giant from an American manufacturer. Check out the presentation with backed audio here : https://www.youtube.com/watch?v=x3b9_ybb8r4

2. “Progress is Our Most Important
Product”

3. Diversified Business-to-Business Product Lines
in 1970s and 1980s
“We Bring Good Things to Life”

4. American Manufacturer to Global Service Giant
Company’s Market Value
 From $12billion in 1981
 To $280billion in 2001

5. Keen Understanding of its business users

6. Example :
 Customers (Airlines) face substancial
maitenance costs to meet FAA guidelines.
 Introduced “Power by the Hour” pricing
option
 Pay fix price each time they run the
engine.

7. How to Promote
its diversified
brand with a
unified global
message ???

8. After 24 years and $1 billion in financial
support,
New tagline,

9. Plastics
Aircraft Engines
Medical
Systems

10. Associated with attributes such
as high tech, leading edge,
innovative, comtemporay and
Creative

11. Year 2005
“Ecomagination”

12.  Doubling the revenue from
“Ecomagination” products to
$20 billion
 Reducing greenhouse
emissions by 1% within
seven years

13.  GE Moved from 11 divisions to 5 divisions
 Sold some of its consumer-focussed businesses
Shifted even more in B-to-B direction

14. Resources Spent in
Power
Generation
Aviation
Fuel Cell
Technologies
Medical Imaging
Innovation
Green Initiatives

15.  Needed another huge initiative
 Huge growth potential in healthcare

16. Growing GE’s healthcare business

17.  Top position is Financial Time’s “World’s
Most Respected Companies”
 Ranked 6
th
in
Interbrand/BusinessWeek’s “Top 100
Global Brands”
B-to-B marketing savvy

19.  Top revenue $146billion in
2013
 If GE were a country, it would be
the 50
th
largest country in the
world

20. Summary :
“Progress is our most
Important Product”
Global Service Giant “Imagination at Work”
GE aircrafts, Medical
Systems, Plastics
Ecomagination2008 Recession
Healthymagination Wide range of industries

21. Disclaimer
Created by Rupesh Jhamre, IIT Bombay, during marketing
Internship by Prof. Sameer Mahur, IIM Lucknow