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10 Reasons on Why Sex Sells


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Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.

Published in: Business, News & Politics
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  • I don't understand those who say that sex doesn't sell. When used wusely it is like a content bomb! I really like Calvin Klein's ads - they are always strong and very provocative but at the same time they work.
    I researched the use of sexy images ( and other provocative elements in web design and they also stimulate purchases. Yes, I agree that sometimes sexy pict are too spice for publicity but it doesn't mean that it harms. An inappropriately drawn teddy bear is also bad and nobody says that it's shameless - the author just need to learn drawing. The same goes about sexy ads
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10 Reasons on Why Sex Sells

  1. 1. 10Reasons on Why Sex Sells<br />By SalesPop<br /><br />
  2. 2. The Benefits of Sex in Advertising<br />Sex is a primitive instinct<br />From a marketing point of view, sexuality can have biological, emotional/physicalaffect on the viewer <br />This allows the viewer to develop a closer bond with the brand, therefore, stronger recognition<br />Becomes easy to incorporate a humorous edge to the ad which adds further interest<br />
  3. 3. The Benefits of Sex in Advertising<br />Businesses have found they are a great method for “word-of-mouth” advertising <br />With a powerful message, has the ability to cut through the mass of ads<br />The viewer generally spends a longer timeviewing and considering the ad<br />
  4. 4. Case Study: The Premature Pour<br />In 2000, Heineken launched the "It's All About the Beer" campaign. <br />One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass.<br />When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. <br />The sexual content is implicit, yet direct. <br />The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002.<br />
  5. 5. 1. Time yourself…how long do you look at this ad?<br />
  6. 6. Time yourself again…how long do you look at this ad?<br />
  7. 7. 2. Would you consider purchasing a K-Swiss shoe because of this ad?<br />
  8. 8. How about now?<br />
  9. 9. 3. Levi Jeans 20th century Advertisement…<br />
  10. 10. Levi Jeans 21st century Advertisement …<br />
  11. 11. 4. Which body wash would you be more interested in??<br />Dove Men’s Care?<br />
  12. 12. Or Lynx Body Wash??<br />
  13. 13. 5. Omax advertisement campaign <br />
  14. 14. 6. Funny but…<br />
  15. 15. …Not convincing <br />
  16. 16. 7. From: “I already have a nice camera…I don’t need one.”<br />
  17. 17. To: “Where’s the closest camera store?”<br />
  18. 18. 8. You don’t need to watch an episode of Teen Moms to be convinced. <br />
  19. 19. 9. Olympus Binoculars<br />
  20. 20. Bynolyt Binoculars<br />
  21. 21. 10. The Coca-Cola/Pepsi Challenge<br />
  22. 22. Check out more on<br />Check us out at:<br /><br /><ul><li>SalesPop connects sales professionals all over the world to laugh and learn together - for sales entertainment, news, jobs and networking.
  23. 23. Find out all of the latest news on the realm of sales!</li>