Digital marketing is set to change again as countries emerge from #Covid-19 #lockdowns. #Marketers and #advertisers are assessing their marketing efforts and wondering if it’s the best time to resume their normal advertising. However, the type of #content #brands are currently looking to produce in order to #engage their #audiene is changing and the #trend is likely to continue. Consumers are not yet ready to make #purhcasing #decisions due to the financial impact of #coronoavirus. So what type of #content should you create? Take some inspiration from leading #trends of creating #engaging and #entertaining, #fun content. If you need help to create a detailed #editorial calendar or impactful content, contact us today at ENQUIRY@SCRIPT.COM.SG.

1. 0 2
0
4
0
6
0
Spain
USA
Singapore
E M A I L A T E N Q U I R Y @ S C R I P T . C O M . S G
Script
Insights
THE IMPACT OF COVID-19 ON
DIGITAL ADVERTISING (MAY 2020)
RUNNING “NORMAL” ADS CAMPAIGNS
RUNNING ADS IN RESPONSE TO CV-19
Overall 77% of brands and companies in these countries shared that they are trying to
decide how best to respond to the COVID-19 outbreak and helping their customers.
NORMAL ON-HOLD
0 5 1
0
1
5
2
0
2
5
India
South Africa
Philippines
0 2
5
5
0
7
5
10
0
South Africa
India
Philippines
0 5 1
0
1
5
2
0
2
5
France
Poland
Germany
Marketers and Advertisers are assessing their marketing efforts and wondering
if it's the best time to resume their online paid advertising.
Source: www.globalwebindex.com
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2. New Relevant Content
74.3%
None
18.8%
Usual Branding Content
6.9%
PHILIPPINES
INDIA
BRAZIL
CHINA
SINGAPORE
NEW ZEALAND
ITALY
E M A I L A T E N Q U I R Y @ S C R I P T . C O M . S G
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Insights
BRANDS PROVIDING ENTERTAINING
CONTENT POST COVID OUTBREAK
Top countries providing funny
/ light-hearted videos or
content to entertain people
Brands are keeping their customers engaged with
entertainment content even when they can’t shop with
you
BRANDS PROVIDING ENTERTAINING CONTENT
84%of brands approved that they have been
providing practical information / tips to
their customers which help people to
deal with the pandemic situation
Sources www.globalwebindex.com
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