Augmented Reality Marketing

1. AugmentedReality Marketing
… and ‘’ Itsinfluenceon the marketingcommunicationstrategy ‘’
Willeke Stam & Anita Pepping

3. In whatway has AugmentedRealityinfluenced the
marketingcommunications of Dutch organisations?
• Global trend
• Earlyadopterscommenced in 2009
• In 10-15 years the use of AR has been doubled
• The use of AR as anmarketingcommunication instrument has
increased
• Downside: the technology is still in itsgrowthphase
• In conclusion: there is huge potential for AR technology in a wide
range of areas and we expectanupward trend for the future.
Anyquestions?