On building brands.

1. ABOUT BUILDING BRANDS
BRAND MANAGER, NØIE
CATHRINE
MOESGAARD

2. "To me, operating and
communicating with purpose
and honesty is the key to
building a brand that stands
out and is truly authentic.
Your audience will see and
feel the difference if you do"

3. "My best advice when
building a new brand
from the bottom up is
to start with the culture
and build from there.
Having the right people
in your team will get
you far"

4. "Next step is getting to the
core of your brand DNA and
make sure that your true
purpose shines through both
internally and externally"

5. "I get inspiration from so many
different people, places and
experiences.
I love looking to R/GA Design
and Ogilvy, watch TED talks or
search Pinterest, Instagram
and other social platforms."
CATHRINE MOESGAARD