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Overview | YouTube Promoted Videos




                                                    YouTube Promoted Video
                                                    Connect your videos to your target audience.

YouTube at a glance                                 Overview
•	 # 1 entertainment site on the Internet, and #4   YouTube Promoted Videos brings the power of search advertising to YouTube. An
   largest Internet destination                     easy-to-use tool, Promoted Videos enables video content owners to promote their
•	 Unique monthly visitors: 90 million              videos across YouTube through a dynamic, auction-based marketplace.
•	 Average monthly time spent on site per
   user: 54 minutes
•	 Monthly pageviews: 5.3 billion*
                                                    Benefits
                                                    •	 Reach users with your videos as they are searching on YouTube, the second
Did you know?                                          largest search engine according to comScore.
•	 YouTube is now the world’s second largest        •	 Keyword-based targeting gives you control over which search terms trigger your
   search engine on the web, after Google.*            video promotion.
                                                    •	 Pay only when someone clicks to watch your video, and decide how much a view
“The Promoted Videos campaign has been a great         is worth to you by setting your maximum cost-per-click.
opportunity for us to rise above the thousands      •	 Drive community engagement—comments, ratings, and sharing.
upon thousands of videos that are uploaded to       •	 Surface your videos on YouTube Search Results pages, within Related Videos,
YouTube daily.”
                                                       and on the YouTube homepage.
—Brian Packer, VP marketing, Zagg
                                                    •	 Engage with an audience that actively opts in to view your content.




                                                    Formats and Features
                                                    •	 Creating an ad is as simple as writing a few lines of text to accompany your video
                                                       thumbnail. Your YouTube video is your creative, so there’s no need to create an
                                                       additional display unit.
                                                    •	 Upload a video to YouTube. YouTube Promoted Videos works most effectively
                                                       when your content is compelling.
                                                    •	 Users click on your promotion, and are taken to either a watch page or your
                                                       YouTube channel—you can decide.
                                                    •	 In addition to reporting on performance (impressions and clickthrough rate),
                                                       integration with YouTube Insight—a free tool that shows detailed video
                                                       statistics—enables greater understanding of how your Promoted Videos
                                                       campaign impacts your video-level data.
How to Get Started
Did you know?
By working with your Google AdWords                   Upload your video.
representative, you can integrate conversion
tracking into your Promoted Video campaign. As
a result, you will be able to measure the number
of conversions that are taking place as a result of
someone clicking to watch your video.




                                                      Create a free YouTube account and start uploading engaging videos. Establish your
                                                      presence by creating a customized user channel, the central destination that users
                                                      will visit to watch all of your videos.

                                                      Create your promotion.




                                                      Use Promoted Videos to surface your video on YouTube every time someone
                                                      searches for related keywords. Simply visit (youtube.com/promotedvideos) to
                                                      begin your promotion. Choose your video, select your keywords, set your own
                                                      budget, and adjust your campaigns at any time.

                                                      Drive Traffic.




                                                      Once you’ve driven potential customers to your video, make sure they know what to
                                                      do next. By creating a free call-to-action overlay and linking back to your site, many
                                                      of those viewers can become instantcustomers.
                                                      To learn more about this program, visit youtube.com/promotedvideos or contact a
                                                      Google AdWords representative at adwords-support@google.com.

                                                      * comScore, June 2009.

                                                      © 2009 Google Inc. All rights reserved. Google, YouTube, the Google logo, and the YouTube logo are trademarks of Google Inc.
                                                      All other company and product names may be trademarks of the respective companies with which they are associated.
                                                      090730_1986097

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You tube promoted-videos

  • 1. Overview | YouTube Promoted Videos YouTube Promoted Video Connect your videos to your target audience. YouTube at a glance Overview • # 1 entertainment site on the Internet, and #4 YouTube Promoted Videos brings the power of search advertising to YouTube. An largest Internet destination easy-to-use tool, Promoted Videos enables video content owners to promote their • Unique monthly visitors: 90 million videos across YouTube through a dynamic, auction-based marketplace. • Average monthly time spent on site per user: 54 minutes • Monthly pageviews: 5.3 billion* Benefits • Reach users with your videos as they are searching on YouTube, the second Did you know? largest search engine according to comScore. • YouTube is now the world’s second largest • Keyword-based targeting gives you control over which search terms trigger your search engine on the web, after Google.* video promotion. • Pay only when someone clicks to watch your video, and decide how much a view “The Promoted Videos campaign has been a great is worth to you by setting your maximum cost-per-click. opportunity for us to rise above the thousands • Drive community engagement—comments, ratings, and sharing. upon thousands of videos that are uploaded to • Surface your videos on YouTube Search Results pages, within Related Videos, YouTube daily.” and on the YouTube homepage. —Brian Packer, VP marketing, Zagg • Engage with an audience that actively opts in to view your content. Formats and Features • Creating an ad is as simple as writing a few lines of text to accompany your video thumbnail. Your YouTube video is your creative, so there’s no need to create an additional display unit. • Upload a video to YouTube. YouTube Promoted Videos works most effectively when your content is compelling. • Users click on your promotion, and are taken to either a watch page or your YouTube channel—you can decide. • In addition to reporting on performance (impressions and clickthrough rate), integration with YouTube Insight—a free tool that shows detailed video statistics—enables greater understanding of how your Promoted Videos campaign impacts your video-level data.
  • 2. How to Get Started Did you know? By working with your Google AdWords Upload your video. representative, you can integrate conversion tracking into your Promoted Video campaign. As a result, you will be able to measure the number of conversions that are taking place as a result of someone clicking to watch your video. Create a free YouTube account and start uploading engaging videos. Establish your presence by creating a customized user channel, the central destination that users will visit to watch all of your videos. Create your promotion. Use Promoted Videos to surface your video on YouTube every time someone searches for related keywords. Simply visit (youtube.com/promotedvideos) to begin your promotion. Choose your video, select your keywords, set your own budget, and adjust your campaigns at any time. Drive Traffic. Once you’ve driven potential customers to your video, make sure they know what to do next. By creating a free call-to-action overlay and linking back to your site, many of those viewers can become instantcustomers. To learn more about this program, visit youtube.com/promotedvideos or contact a Google AdWords representative at adwords-support@google.com. * comScore, June 2009. © 2009 Google Inc. All rights reserved. Google, YouTube, the Google logo, and the YouTube logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 090730_1986097