YouTube allows users to upload their own videos and view content on demand from anywhere, while normal TV has scheduled programming with ads and restrictions. User-generated content on YouTube can go viral as a form of advertising, while TV content is more professionally made and censored. Cultural norms are inverting as consumers become producers of media through platforms like YouTube that empower amateur creativity.

1. Youtube
Normal
TV
No
adverts
Rights
for
full
films
Can
upload
your
own
views
Make
comments
More
on
what
you
Vernacular
Most
have
a
set
4me
realism
watch
crea4vity
you
can
watch
unless
On
on
demand
Can
be
Viral
content
–
BeFer
Videos
on
demand
technology
accessed
adver4sing
Youtube
Professionally
e.g.
3D
almost
through
the
less
Some
content
made
shows
or
anywhere/ prosumers
More
reliable
always
blocked
films
any4me
driven
by
Search
Amateur
/self
made
for
Mainly
s4ck
to
schedule
videos
Both
typical
TV
specific
cost
conven4ons
videos
Not
really
any
More
restric4ons
Usually
More
money/
censorship
restricted
to
higher
10
minutes
produc4on
More
crea4ve/variety
costs

2. • Cultural
Inversion,
Producers
and
consumers
switching
back
and
forth
crea4ng
prosumers.
•
“ The
act
of
media4on
is
more
complex
because
it
is
the
means
of
communica4on,
rather
than
the
medium
itself,
that
influences
what
we
see
and
understand”.