Discover the ways cognitive computing can transform business with IBM Watson

1. Becoming a Cognitive Business
Tim Greisinger
VP, Cognitive Solutions, ASEAN
@TimGreisinger
© 2016 International BusinessMachinesCorporation 1

2. The biggest taxi company
owns no cars.
The largest accommodation company
owns no real estate.
The biggest media company
owns no content.
The largest retailer
carries no inventory.
Disruption is upon us.

3. This disruption is fueled by three forces
The powerful
capabilities and
outcomes brought on
by cognitive
computing.
The ability to build
business in code
with the API
economy.
The proliferation of
different types of data.

4. What is Cognitive Computing?

5. Three capabilities differentiate cognitive systems from
traditional programmed computing systems…
Reasoning
They reason. They understand
underlying ideas and concepts.
They form hypothesis. They
infer and extract concepts.
Learning
They never stop learning getting
more valuable with time.
Advancing with each new piece
of information, interaction, and
outcome. They develop
“expertise”.
Understanding
Cognitive systems
understand like humans do.
…. allowing them to interact with humans.

6. How Watson Learns….

7. Becoming a Cognitive Business
• Deeper Engagement
• Scale Expertise
• Change Products & Services
• Change Operations
• Evolve Research & Discovery

8. CONFIDENTIAL
Deeper Engagement
SoftBank has infused Watson
into their "empathetic" robot
Pepper, enabling it to understand
and answer questions in real
time, opening up new possibilities
for the use of robotics in business
scenarios such as banking, retail
and hospitality.

9. CONFIDENTIAL
Deeper Engagement – Banking Agent

10. CONFIDENTIALhttps://www.youtube.com/watch?v=c91UwLDipkU
Deeper Engagement - Hospitality
Hilton Hotel and IBM Watson teamed up to
pilot a smart robot, dubbed Connie, that will
act as a hotel concierge, answering guests'
questions and learning as it works.
Connie is designed to interact with hotel
guests and answer questions about hotel
amenities, local attractions and dining options.

11. CONFIDENTIAL
Deeper Engagement - Hospitality
Go Moment, a Watson ecosystem partner,
launched Ivy—a guest engagement
platform—to help hotels anticipate and
react to service failures, welcome guests,
measure and help staff improve satisfaction
and deliver instant service.
Results: Ivy is on track to serve 20M
hotel guests in 2016.

12. CONFIDENTIAL
Deeper Engagement - Retail

13. Deeper Engagement - Citizens

14. CONFIDENTIAL
Deeper Engagement - Students
Deployed an always-on one-stop
personalized service that aggregates
essential information for every student –
to help students to get instant answer on
all queries around Student Services
Trained entirely by students to ensure
Watson understands the ‘student voice’.
Online access through the web and
mobile devices for 50,000+ students.

15. Scale Expertise
Watson for Oncology is trained by the best
doctors and can also read medical notes, MRIs
and scientific research.
Results: Doctors from Bumrungrad
International Hospital use Watson to bring
the world’s best expertise to 1M+ patients in
S.E. Asia.

16. Scale Expertise –Watson for Oncology

17. Scale Expertise –Visual Intelligence

18. Scale Expertise –Video Intelligence

19. Scale Expertise – Educating Children

20. Scale Expertise
Australia’s largest independent oil and gas
producer leveraged IBM Watson to create a
cognitive advisory service called “Lesson
Learned” which pulls together decades of
engineering data from numerous sources including
testing, projects and messages and makes it
accessible to a wide group of employees.

21. Scale Expertise
Before Watson
Decision making
Days of manual keyword searches
through thousands of documents
Expertise Availability
Expertise and historical references
isolated with the most experienced
engineers
Cultural transformation
Knowledge base lost with employee
retirement
After Watson
Decision making
In seconds, evidence-weighted
insights from over 20K documents
Expertise Availability
Over 30 years of expertise at the
fingertips of 1000+ engineers/staff
Cultural transformation
Corporate memory and legacy of
experts emerged with open access
for all

22. Scale Expertise

23. CONFIDENTIAL
Medtronic and IBM took 600 past patient
cases and applied cognitive analytics to
the data from Medtronic insulin pumps
and glucose monitors. Watson was
able to predict hypoglycemia –
extreme low blood sugar – up to
three hours in advance of onset —
early enough so a person with
diabetes could take action to prevent
a potentially dangerous health event.
Change Products and Services

24. CONFIDENTIAL
u Medtronic will use IBM’s Watson to predict hypoglycaemic events
up to 3 hours in advance
u Using the Medtronic App to interact with patients on meals eaten,
planned meals and the impact they will have on blood sugar levels
u Enabling artificial pancreas to anticipate changes in blood sugar
levels, to then pause or release insulin or glucagon to prevent
glycaemic episodes
u Pull in EMRs, health insurance claims, population health data to
analyze patterns and predict risks
u Data will be stored anonymized in IBM’s Watson Health Cloud
Change Products and Services
Medtronic: Predicting hypoglycemic events up to 3 hours in advance

25. CONFIDENTIAL
Change Products and Services

26. Change Products and Services
• UnderArmour will use IBM’s Watson to serve as a Cognitive
Coaching Assistant
• Using the UA Record App, users can compare health and
fitness insights with more than 45M people in the database
• Insights will originate from three sources: UA Connected
Fitness community, academic research and IBM Watson
similarity analytics
• The combination of Watson’s learning and UA user community
data has opportunity to offer unprecedented value
• New Watson powered capabilities will include behavioral and
performance management, nutrition management and weather
and environmental factors
Creating a personalized health consultant

27. 27
Elemental Path, a Watson ecosystem
partner, developed Cognitoy, a
dinosaur toy, that answers its
playmate’s questions, and even learns
their sense of humor by listening to and
adapting its personality to play
differently with each child.
Results: Cognitoy is able to take on
a unique personality that evolves
over time based on the child’s
interactions and helps her learn
rhyming, spelling, vocabulary,
mathematics and more.
Change Products and Services

28. CONFIDENTIAL
Change Operations
• Single point of access to
all unstructured content
repositories with
seamless security
• Expertise location
• Greater visibility into the
supply chain for partners,
suppliers & employees
• 80,000+ Airbus Internal
• 40,000+ External Users
• Dozens of Data Sources
“Reduced Call Resolution
Time from 50 min. to 15 min
= $36M in Savings”

29. CONFIDENTIAL
Evolve Research and Discovery
Baylor College of Medicine used Watson to help analyze 70,000
scientific articles identified from 23M candidate documents. In just a
few weeks, the Baylor Knowledge Integration Toolkit (KnIT), powered
by IBM Watson, accurately targeted seven proteins that modify p53,
an important protein related to many cancers.
Results: This type of discovery has typically taken the entire life
science industry seven years to accomplish before Watson.

30. Future Innovations

31. Humans excel at:
Dilemmas
Compassion
Dreaming
Abstraction
Imagination
Morals
Generalization
Cognitive Systems
excel at:Common Sense
Natural Language
Locating Knowledge
Pattern Identification
Machine Learning
Eliminate Bias
Endless Capacity
Cognitive systems forge a new partnership
between man and machine.

32. Man and machine collaboration

33. Watson’s Core Strengths
2. Deep sensory
capabilities -
in language, vision and
speech. Watson is unique
in its custom visual
learning capabilities.
3. Emotional reasoning.
We are far ahead of competitors in an AI
approach which has both emotional
intelligence and intellectual intelligence.
We have developed unique ways in
which machines can interpret emotion,
tone and personality
1. Our approach
to client data.
We have the only model
that allows clients to build
their own AI vs contribute
their data to a central
knowledge graph. We work
with enterprises and
organizations who need to
keep their most critical
information private and
proprietary.
4. Leveraging the rest of IBM. IBM has unique
assets for developers and organizations who want to extend their
lead in the cognitive era. GBS and S&D are huge advantages as
clients build specialized AI that is unique to clients and industries.

34. CONFIDENTIAL
Relationship
Extraction
Questions
&
Answers
Language
Detection
Personality
Insights
Keyword
Extraction
Image Link
Extraction
Feed
Detection
Visual
Recognition
Concept
Expansion
Concept
Insights
Dialog Sentiment
Analysis
Text to
Speech
Tradeoff
Analytics
Natural
Language
Classifier
Author
Extraction
Speech to
Text
Retrieve
& Rank
Watson
News
Language
Translation
Entity
Extraction
Tone
Analyzer
Concept
Tagging
Taxonomy
Text
Extraction
Message
Resonance
Image
Tagging
Face
Detection
Answer
Generation
Usage
Insights
Fusion
Q&A
Video
Augmentation
Decision
Optimization
Knowledge
Graph
Risk
Stratification
Policy
Identification
Emotion
Analysis
Decision
Support
Criteria
Classification
Knowledge
Canvas
Easy
Adaptation
Knowledge
Studio
Service
Statistical
Dialog
Q&A
Qualification
Factoid
Pipeline
Case
Evaluation
The Watson that competed on Jeopardy! in 2011
comprised what is now a singleAPI—Q&A—built
on five underlying technologies.
Since then, Watson has grown to
a family of 28 APIs.
By the end of 2016, there will be nearly
50 Watson APIs—with more added
every year.
Natural Language
Processing
Machine Learning
Question Analysis
Feature Engineering
Ontology Analysis
Cognitive Services viaWatson API’s

35. CONFIDENTIAL
Try it Out!
https://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/starter-kits.html
Sentiment and Emotion
Personality Insights Concept Insights
News Explorer

36. 36
3
6
45
Countries
50,000
Students
in Melbourne
5.5M
Citizens
in Singapore
5
Languages
Learnedby Watson
200
Universities
offering Watsoncourses
500+
Partners
Powered by Watson
1.1M
Patients
at Bumrungrad
20
Industries
80K
Developers
building with Watson
As the Watson technology evolves and deepens,
so are the ways it’s being put to work in the world.

37. 37
530
Partners with
developed cognitive
applications
150
Partner applications in
market
100+
Universities offering
IBM Watson cognitive
courses
28
Cognitive Services
launched
80,000
Developers using
Cognitive Services on
Bluemix
1B+
API Calls per Month

38. "Woodside to tap into
IBM's Watson” - CIO
"IBM’s Watson Now Powers
AI For Under Armour”
- TechCrunch
"SoftBank's Pepper robot is getting an
intelligence boost from IBM's Watson”
- The Verge
"Medtronic, IBM team up on diabetes app to predict
possibly dangerous events hours earlier.”
- The Washington Post
"IBM’s Watson Helped Pick Kia’s
Super Bowl ‘Influencers’”
- Wall Street Journal
"How Can I Help You? IBM's Watson
Powers Hilton's Robotic Concierge"
- Fast Company
"IBM and Apple can put
Watson's A.I. insights
inside Apple Watch”
- ComputerWorld
"Thomson Reuters to deploy
IBM Watson technology”
- InfoTechLead
"IBM's Watson Lands A
Job With KPMG.”
- InformationWeek
"The North Face Uses IBM's
Watson to Make Online
Shopping Smarter"
-The Street
Watson at work in the world

39. Watson at work in the world.

40. Cognitive is the new
competitive advantage.