1. Q5. How did you attract/address your audience?
We wanted to appeal to audiences that like horror movies so we tried to use quicker cuts, which can
be seen in horrors when a character is in danger, while our victim was being strangled to give a
sense of desperation and panic as the character wants to be freed.
Between 19 (picture above) and 38 (picture below) seconds there are 7 cuts.
This was to make our audience feel on edge as they don’t know if the character will get away in the
end. It also can relate to breathing and heart beats as both tend to speed up when scared or in
anticipation. This is what horror films are supposed to do to their audience otherwise people
wouldn’t go see them because they’re not scary enough.
The opening was mostly filmed using a handheld camera technique as this would make the picture a
little shaky and would give the audience the feeling that they were there or in our protagonists
shoes. It also emphasises the scary moment as it can look like someone shaking because they are
scared. This is also how we want our audience to feel like.
We also decided to only have the soundtrack playing in the background; no sound effects can be
heard. We thought that the images should be the main focus of our opening. After some research
into other horrors, we found that some openings only had the soundtrack playing with no sound
effects during the whole opening. ‘Sinister’ did this the other way around; they didn’t have music,
just what sounds like a film reel playing the film. We thought that this opening was effective and
makes the audience focus more on what’s happening since they can’t hear very much.

2. Here is a screenshot of the opening. You see these
characters get hung while the sound of a film reel plays in the background.