The document is a collection of stock photos with captions that are meant to portray a person or company in a positive light for marketing purposes, such as welcoming guests, presenting at conferences, celebrating goals, and more, with many of the photos showing individuals in stereotypical workplace settings or with stereotypical props. However, the captions acknowledge that the photos and their implied messages are generic, fabricated, or used simply to make the viewer believe things that may not be true.

1. This is a pic on which we welcome a
minister or important person
at our company celebration.

2. This is a pic of me,
while I hold the keynote
at an important conference.

3. This is a pic on which we high-five
as a team in the office to show you
we work hard and hit our goals.

4. This is a pic of my working desk with
A cup of coffee, Mac, Iphone, Pencil
and Notebook.

5. This is a pic on which you see the stage of a
startup festival and me with a ticket badge
around my neck in a selfie,
showing you that I am there too.

6. This is a pic of me in front of Apple, Google,
Facebook or Microsoft Headquarters,
showing you that I was there, so I am an
innovative and smart person.

7. This is a pic of our team,
showing you that we are a team.

8. This is a pic of me while I am traveling,
showing you, that I do something mankind
never did before, because there was no
Instagram and Facebook.

9. This is a pic of me as a CXO
without wearing a tie, showing you,
I am a young & smart grey wolve.

10. This is our fake study,
making you believe, that we are No 1
in our industry, but you can‘t check the
facts and figures.

11. This is a statement from a client,
showing you, he is totally satisfied and
now we are hoping you will choose our
services too.

12. This is a text or smart picture
which should make you believe everything
we want you to believe.

13. This is a pic of me as an CXO with a T-Shirt,
showing you I don‘t belong to the old
establishment, but I do earn the same
bonifications as my oldschool mates,
just hoping you don‘t get it.

14. This is us in a meeting room while we have
a conversation with gestures, holding IPads
and penciles in our hands and showing you,
we play to work hard and smart.

15. This is a pic of me in the gym,
showing you I work also hard on my body
and not just with my mind in the office.

16. This is the end
of generic marketing.

17. This is a black-and-white pic
of happy business people,
showing you,
we are a smart company with
real human beings and
not from MARS.

18. This is me in a selfie with a celebrity
or famous startup founder,
showing you I have met
this person, so I am also innovative,
smart working and cool,and hope you will
notice this now for future business.

19. This is me holding my new award,
hoping you will see this and
maybe it helps for future business
or just to be a little bit famous.