Presentation on the challenges associated with applying Lean theory within enterprise innovation teams.

1. A Lean-ish Approach
to Innovation
Adopting Lean Thinking for a Corporate Setting
Thomas Wendt
Surrounding Signifiers
@thomas_wendt
thomas@srsg.co
srsg.co

2. Thomas Wendt
UX Strategist and Researcher
!
Founder of Surrounding Signifiers, a
strategy and design consultancy
!
Background in continental philosophy,
psychology, and literary theory
!
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

3. Lean UX is not all that different from
plain old UX done well.
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

4. Innovation labs spawn mad scientists.
Thomas Wendt
Surrounding Signifiers
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=Hhn8W7mPYw5IM&tbnid=X388i42hiDhnbM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.basilsblog.net
%2F2013%2F01%2Frur.html&ei=Er92Uu2oMK6gsASB0IDABw&bvm=bv.
55819444,d.cWc&psig=AFQjCNGRK74pjpSTiG8Pz0VqDlLqHiekOQ&ust=1383600228645092
@thomas_wendt

5. Build
Measure
Learn
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

6. “Labs” are ideal settings. Real
innovation happens in the real world.
http://upload.wikimedia.org/wikipedia/commons/c/c3/Raphael_School_of_Athens.jpg
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

7. Y
L
L
A O Measure
Build
U D
!
T
S
C O G
A T IN
U E H
O AV T
Y H
E
S
E
H
T
Learn
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

8. There will always be bosses...
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

9. Thomas Wendt
Surrounding Signifiers
@thomas_wendt

10. You’re forced to recognize disorder
and uncertainty.
http://jennymackness.files.wordpress.com/2013/09/jackson-pollock.jpeg
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

11. Rethink the UX process.
Thomas Wendt
Surrounding Signifiers
http://www.boxesandarrows.com/files/banda/card_sorting_a_definitive_guide/
designProcessDiagram.jpg
@thomas_wendt

12. The truth is (not) out there.
Thomas Wendt
Surrounding Signifiers
http://www.chrisdevlinwrites.com/blog/wp-content/uploads/2013/09/x_files_30.jpg
@thomas_wendt

13. There are MANY truths.
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

14. Lean thinking is actually about thinking.
http://norsight.connectivitybiz.com/wp-content/uploads/2010/11/Thinking-ManStock_000005908297Medium11.jpg

15. Sketching is simply thinking on paper.
http://media.smashingmagazine.com/wp-content/uploads/2011/12/IMG_1334.jpg
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

16. Everything is a secret.
http://theinsuranceblogger.co.uk/wp-content/uploads/2011/03/black-box.jpg
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

17. Give users something to use.
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

18. Corporate compulsions.
http://upload.wikimedia.org/wikipedia/commons/1/1b/OCD_handwash.jpg
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

19. Abductive thinking.
http://dthsg.com/wp-content/uploads/2011/01/abductive.png
Thomas Wendt
Surrounding Signifiers
@thomas_wendt

20. Thanks!
Thomas Wendt
Surrounding Signifiers
@thomas_wendt
thomas@srsg.co
srsg.co