Tips on how to optimise your LinkedIn

2. What is LinkedIn?
● 4th most popular social platform with over 500 million members
● Social Network for Professionals
● Search Engine
● Fantastic Marketing Tool
○ Connect and chat with others who are of interest to your business
○ Interact in Group Discussions
○ Find job candidates
○ Post updates about your work (at least 3 times a week - Max 10 times)
○ Write articles on Pulse

3. Tips for using LinkedIn
1) Customize your public profile URL
https://www.linkedin.com/in/fran-o-ca-b5926519/
https://www.linkedin.com/in/frankieocarroll/

4. Tips for using LinkedIn
2. Add a LinkedIn background photo to your personal profile

5. Tips for using LinkedIn
3. Use a ProFinder Badge on your site

6. Tips for using LinkedIn
4. Take advantage of the blog/website links on your LinkedIn
profile.
Contact Info section, you can now add links such as Podcasts, Soundcloud, Recent work

7. Tips for using LinkedIn
5. Search engine optimize your LinkedIn profile
.
Add keywords to various sections of your profile, such as your headline, your summary, or your
work experience.

8. Tips for using LinkedIn
6) Add, remove, and rearrange entire sections of your profile

9. Tips for using LinkedIn
7) Check your Network Updates (or share your own)
● LinkedIn's version of the Facebook News Feed
● sign up for email notifications,
● sort by Top Updates or Recent Updates

10. Tips for using LinkedIn
8) Allow others to see who you are if you view their profile

11. Tips for using LinkedIn
9) Leverage the perks of LinkedIn Groups
● As member of the same group as another user, you can bypass the need to be a first-degree
connection
● 15 free messages per month

12. Tips for using LinkedIn
10) Share your LinkedIn status updates on Twitter

13. Tips for using LinkedIn
11) Leverage @mentions in your status updates
● Include the @ symbol immediately followed by the user's/company's name in your status
update

14. Tips for using LinkedIn
12) Optimize your LinkedIn Company Page

15. Tips for using LinkedIn
13) Create targeted LinkedIn Showcase Pages
● They allow you to promote specific products or cater to your individual marketing personas,
providing a more personalized experience for your Company Page visitors

16. Tips for using LinkedIn
14) Post Company Status Updates (and target them!)
● Use the power of segmentation with LinkedIn's targeting options, which enable you to
target your status updates to specific users?

17. Tips for using LinkedIn
15) Experiment with LinkedIn Ads and Sponsored Updates
● LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size

18. Tips for using LinkedIn
16) Create your own Group & Email your LinkedIn Group
● As an owner - up to once per week

19. Tips for using LinkedIn
17) Like, Comment, Share

20. Tips for using LinkedIn
18) Wish People a Happy Birthday