This slide series was presented in the Australian Physiotherapy Associations WEBINAR Series by THE SOCIAL PHYSIO - Marion McRae

1. What does
Social
Media have to do with
Practicing
Physiotherapy?

2. EVERY THING !!!

3. About Me…..My Office
Sydney Uni 92-95
Lifecare Holland Park
Pilates Instructor
Fishing
Ocean Kayaking
Tennis
Running
Social Media Advocate

4. Who is The Social Physio?
• https://www.youtube.com/watch?
v=Dm9njZLTS4E

5. What?
SOCIAL MEDIA
Why
Bother?
Benefits
How?
Various Platforms
Who?
Outsource
or In House

7. It’s a cultural revolution
http://youtu.be/sd9NZq6H7IM

8. Why Bother ?
Brand
Awareness
Reputation
Management
Increasing
Referrals
EDUCATION
Customer
Feedback
Customer
Service
Professional
Development

9. Increasing Referrals
Can you FIX
their problems?
Can they Find you?
Are You
Trustworthy
&
Knowledgeable?

10. Ask a Question, Let’s Chat

11. How? Which One? POLL

13. Goal Determines Platform
Brand
Awareness
Reputation
Management
Increasing
Referrals
EDUCATION
Customer
Feedback
Customer
Service
Professional
Development

14. Write it once…. Spread it around
Social Media Management Software
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HootSuite
Sprout Social
Well worth their $10 month cost

16. Facebook Favourites
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Insert a Link to your website in the About Me
Section (Top Line) to ensure it gets viewed
Hide your “Likes” until at least a decent
number ? 100. Credibility.
Images with every Post
Respond to every interaction, initially
“Like” strategic business/organisations
Comment and post images to these key
associates/influencers
Use #hashtags on keywords

18. Twitter Tips
• Twilert. Keyword alerts via email allows for
reputation management, competitor
research, opportunity to engage
• Ditch the EGG, consistent branding
• Twellow. Database arranged by
LOCATION AND INTERESTS.
• Respond, Engage, Share, Laugh = Build
relationships, DON’T SELL (too often)

20. Linked in Liasons
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Employment opportunities
Access to industry Experts
Notification of professional development
New research
Think about the type of patients you want
to treat, and then create a profile to match
• Build your “expert” status by posting
relevent, new, compelling information

22. Google + Goodies
• Get involved, SEO benefits and sleeping
Giant, next big platform??
• Start with Gmail Account, personal and
business profile set up
• Link to other social media platforms
• Use # on keywords in bio
• Public posts with #keywords = SEO
• Hangouts for 10 people

24. Pinterest for Physios
• Great source of images for status updates
• Group exercises within boards for patient
types ie. Pelvic floor, cardio
• Sell products directly from Pinterest
• Appeals to Visual learners

26. YouTube Yodels
• Best platform for building your ‘expert’
status. Demonstrate your brilliance, drive
the patient type you most enjoy treating
• Client testimonials
• Research and Self-Education (exercises,
manual therapy, equipment)
• Connect with other social platforms

27. Ask a Question…..

28. What?
SOCIAL MEDIA
Why
Bother?
Benefits
How?
Various Platforms
Who?
Outsource
or In House

29. A Few Options
• Do Nothing
• Do Something – unfocussed, unsure, time
wasting, non-measured
• Do Something well – Requires knowledge
(self reading or expert training)
• Let Someone else do it Well – Saves you
time, cost effective marketing, monthly
reporting, strategic and focussed
• Combination

31. Don’t be Blind to the Risks
• Select an educated,
informed and ‘tactful’
representative to
manage your
accounts, preferably
someone with
industry knowledge
• Reputation Slurs can
be an opportunity if
dealt with well

32. Have you had any Negative Social
Media Experiences? Please Share

33. Recap 101
• Have a Goal and let it determine the
Social Platform you invest your energy in
• Write it once, use software to share it
around automatically
• Don’t SELL. Build relationships via
education, inspiration, humour
• Be aware of Risks and choose your words

34. What’s Social Got to do with Pt?
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Career Development
Professional Development
Business Tool
Education Tool
Communication Tool
Motivational Tool
Research Resource

35. What will you take
away from this
Webinar and
USE?

36. Thank you for attending
(and interacting!)
VISIT www.TheSocialPhysio.com for further information ….
• Social Media Audits
• Social Media Management
• Staff Training
• Strategic Planning
• Monthly Reporting

37. Follow Me….Please?
• Twitter @socialphysio
• www.facebook.com/TheSocialPhysio
• Also on….
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Youtube
Linked In – Marion McRae
Pinterest
Google Plus
And Surplus other platforms. I like to Play!