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Thought Leadership for Social Change - Raising Your Voice in 140 Characters or Less


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Many people try to capture public consciousness for a purpose, but few become true thought leaders. As agents of change, most leaders of small nonprofits or social enterprises understand the importance of building support for those ideas and issues that impact the community-at-large.

Thought leadership represents an opportunity to move the needle on an issue. It allows an individual or an organization to leverage an often-overlooked asset – intellectual capital to build awareness and create important dialogues.

Thanks to social media, today there are ways to connect with stakeholders, allowing for more expedient connections and sharing of ideas. Creating a plan of action around the specific topic that you want to speak on and finding the appropriate channels to share it can help you to create a strong leadership platform.

This workshop will explore ways to harness big ideas, interject your opinion and create dialogues and connection that lead to change.

We will review the basics of creating a thought leadership platform and leveraging your assets on social media to build community and awareness.

Published in: Government & Nonprofit
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Thought Leadership for Social Change - Raising Your Voice in 140 Characters or Less

  1. 1. Thought Leadership for Social Change Raising Your Voice in 140 Characters or Less Vanessa Wakeman @wakemanagency #thoughtleadership
  3. 3. AGENDA Thought Leadership: What and Why1 2 3 4 5 Leveraging Social Media The Phases of Thought Leadership Thought Leadership Actions Q&A
  4. 4. What Is Thought Leadership? • Webster’s Dictionary – One whose views on a subject are taken to be authoritative and influential. • Wikipedia – An individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. • Vanessa Wakeman – An individual that commits to contributing valuable, original thinking and fresh ideas on a subject to benefit the greater good. The individual is in service to the issue or innovation with the goal of fostering change.
  5. 5. Your Biggest Goal as a True Thought Leader… To be in service to the issue or innovation.
  6. 6. Am I saying something different? the $1,000,000 Questions Am I comfortable having people disagree with me? Am I willing to be transparent, vulnerable and authentic?
  7. 7. What Do Thought Leaders Do? • Assert their point of view • Serve as stewards of new ideas • Innovate and create change • Guide their communities toward a new way of thinking
  8. 8. Identification Disruption Evolution Action What Are You Thinking? Make some noise Creating Change The beginning of a movement THE IDEA
  9. 9. Why Is This Important for Social Change? Building credibility Strengthening relationships Building a movement Creating awareness/ call-to-action
  10. 10. What Are The Benefits to Leveraging Social Media For Thought Leadership? • No invitation needed/highly accessible • Connect with/find your tribe • 6 degrees of separation • Feedback loop/real-time engagement
  11. 11. What platforms do I use? Go where your audience is Test, experiment play Have fun with it!
  12. 12. make a splash! JUMP IN
  13. 13. ID tweetable sentences or thoughts Write a blog post Create visuals for Instagram DIY Videos Getting Started
  14. 14. The Three Phases of Thought Leadership Phase 3 Yes Phase 2 Sticky Phase 1 Doubt
  15. 15. This is painful. Phase 1 Doubt
  16. 16. Hey, they know my name! Phase 2 Sticky
  17. 17. Phase 3 Yes Have your people call my people.
  18. 18. Do You Know Who You Want to Reach?
  19. 19. Is Anyone Really Listening To Me? Your Unique Thinking Opportunity Issue or Innovation
  20. 20. How Do You Share? Bite-sized nuggets for swift consumption Authentic Helpful Practical
  21. 21. Listen for Other Opinions
  22. 22. Thought Leadership Audiences Followers Wallflowers Rejecters
  23. 23. Revenue Generation Influence Opinion Thought Leadership Dollars and Sense Revitalize and Re-energize Your Organization's Position Rally Support
  24. 24. Thought Leadership Actions Active Listening and Sharing IDEA Consistency
  25. 25. Q&A
  26. 26. @WakemanAgency ContactUs New York City 60 East 42nd Street, 46th Floor New York, NY 10165 T/F: (212) 500-5953 White Plains 445 Hamilton Avenue #1102 White Plains, NY 10601 T/F: (212) 500-5953 Silicon Valley 955 Benecia Avenue Sunnyvale, CA 94085 T/F: (408) 663-6770