Many people try to capture public consciousness for a purpose, but few become true thought leaders. As agents of change, most leaders of small nonprofits or social enterprises understand the importance of building support for those ideas and issues that impact the community-at-large.
Thought leadership represents an opportunity to move the needle on an issue. It allows an individual or an organization to leverage an often-overlooked asset – intellectual capital to build awareness and create important dialogues.
Thanks to social media, today there are ways to connect with stakeholders, allowing for more expedient connections and sharing of ideas. Creating a plan of action around the specific topic that you want to speak on and finding the appropriate channels to share it can help you to create a strong leadership platform.
This workshop will explore ways to harness big ideas, interject your opinion and create dialogues and connection that lead to change.
We will review the basics of creating a thought leadership platform and leveraging your assets on social media to build community and awareness.
----- Meeting Notes (2/25/15 09:57) ----- Started in 2003 nonprofs socially responsible companies clients include ywca, ucla, nyul, march on wash tl woven into our work how social media can help to spread tl messages social change
----- Meeting Notes (2/25/15 10:25) ----- Lay foundatio nfor this, now how does this play into social change
----- Meeting Notes (2/25/15 10:25) ----- Now how does this owrk in social media
----- Meeting Notes (2/25/15 10:25) ----- I don't need to talk about all of the platforms available
----- Meeting Notes (2/25/15 10:25) ----- Be realistic
Thought Leadership for Social Change - Raising Your Voice in 140 Characters or Less
for Social Change
Raising Your Voice in
140 Characters or Less
ABOUT "WE ARE THE PEOPLE
BEHIND THE PEOPLE
ON THE FOREFRONT
OF SOCIAL CHANGE“
Thought Leadership: What and Why1
Leveraging Social Media
The Phases of Thought Leadership
Thought Leadership Actions
What Is Thought Leadership?
• Webster’s Dictionary
– One whose views on a subject are taken to be authoritative and
– An individual or firm that is recognized as an authority in a
specialized field and whose expertise is sought and often
• Vanessa Wakeman
– An individual that commits to contributing valuable, original
thinking and fresh ideas on a subject to benefit the greater good.
The individual is in service to the issue or innovation with the goal
of fostering change.
Your Biggest Goal as a True Thought Leader…
To be in service to the issue or innovation.
Am I saying
Am I comfortable
having people disagree
Am I willing to be
What Do Thought Leaders Do?
• Assert their point of view
• Serve as stewards of new ideas
• Innovate and create change
• Guide their communities toward a new way
What Are You Thinking?
Make some noise
The beginning of
Why Is This
Building a movement
What Are The Benefits to Leveraging
Social Media For Thought Leadership?
• No invitation needed/highly accessible
• Connect with/find your tribe
• 6 degrees of separation
• Feedback loop/real-time engagement
What platforms do
Go where your audience is
Test, experiment play
Have fun with it!
New York City
60 East 42nd Street, 46th Floor
New York, NY 10165
T/F: (212) 500-5953
445 Hamilton Avenue #1102
White Plains, NY 10601
T/F: (212) 500-5953
955 Benecia Avenue
Sunnyvale, CA 94085
T/F: (408) 663-6770