Top 50 Marketing Dissertation topics https://www.bachelorthesis.biz/marketing-dissertation-topics/

1. TOP 50 MARKETING
DISSERTATION TOPICS
1. Reasons behind the success of the loyal card scheme of Telco when
others didn’t succeed
2. Comparing the marketing strategies of Amazon and eBay
3. Loyalty schemes – the expectations and motivations
4. Luxury good retailing – how to market the items effectively
5. Customer behavior when shopping online and in brick and mortar
stores
6. Branding and marketing – how related
7. How to improve customer loyalty in online stores
8. How poor branding affects a business
9. How social media change marketing
10. Why and how relationship marketing vary among industries
11. Effects of high and low touch products on customer loyalty
12. What is reputation management in marketing?
13. How celebrity endorsements increase or decrease sales
14. Teenager shopping – how they’re influenced by social media
15. Why brand marketing matters for a business
16. Company brand values – how do companies convey these through
marketing

2. 17. Differences in marketing for low income and high-income customers
18. Commercial designs – how businesses determine the right approach
19. How Starbucks market new coffee products to loyal customers
20. Do leading brands really have the finest products and services?
21. How effective post-sales customer service affect marketing
22. How brand image affect customer loyalty
23. How to improve customer service in the perspective of marketers
24. How the US brands are coping up with mass production of cheap
China-made products
25. How poor customer service affect a brand’s image
26. How brand image vary from one industry to another
27. How marketers build an effective marketing approach across
channels
28. Social media marketing – the important roles it plays for brand
marketing
29. How social media make brands more competitive in marketing their
products and services
30. Corporate social responsibility – what it has to do with marketing
31. In what ways do innovations affect brands
32. Corporate social responsibility techniques – the role they play in
branding and marketing
33. Customer behavior towards long-term and short-term offers
34. Discounts and vouchers – what psychology they play in affecting
customer brand behavior
35. How customers protect themselves from shady marketing tactics

3. 36. Toll-free numbers and direct sales
37. Commercial ad length – how does it affect success of delivering brand
message
38. How the accent of customer service professionals affect customer
response
39. Language barrier and marketing in China for international brands
40. Direct marketing and social media marketing – comparison and
analysis
41. Effective customer relationship building activities
42. Offline and online marketing – which to choose
43. Prospecting and marketing
44. Building effective marketing techniques for the loyal competitor
customers – how to win them over
45. Instagram and marketing for the food industry
46. Word-of-mouth marketing - how important for the ticketing
industries
47. Tourism marketing – the latest techniques
48. Gaining leads for the real estate industry
49. Automotive industry and website marketing
50. Cultural differences and marketing for an international brand