The document describes management seminars offered by R-M Automotive Paint to help bodyshop owners and managers improve their business operations and profitability. The seminars are led by industry experts over two days and cover topics like marketing, improving efficiency, and developing strategies. Specifically, Module 3 focuses on modern marketing techniques and helps attendees develop a marketing action plan for their bodyshop. The seminars aim to provide practical skills and allow participants to share experiences.

1. Management Seminars
Improving operational performance
Perfection made simple
Programmes
For
Success

2. Product
Offer
Colour
Universe
Programmes
For Success
Training
Programmes
R-M Automotive Paint
Division of BASF Coatings S.A.S.
F - 60676 Clermont-de-l’Oise Cedex
Market Communication Department
Tel.: +33 (0)3 44 77 79 62
www.rmpaint.com
Management Seminars
Knowledge is power. That’s why R-M has called upon the industry’s
leading experts to pass on the benefits of their knowledge and experience
to help you manage your business more efficiently and more profitably.
The R-M Management Seminars run over two days and have been
developed to suit the specific requirements of bodyshop owners, managers
and sales staff.
Our R-M experts have developed an excellent seminar, which ensures
easy learning. Every delegate also benefits from the “real world”
experience of the other managers at the seminar.
R-M Management Seminars
Module 3 - Introduction to Marketing
Successful marketing of your bodyshop is vital in today’s market as competition to capture both corporate and retail
business continues to increase. R-M’s knowledgeable marketing team has developed a two day seminar that unravels
the mysteries of modern marketing and applies them in a clear, easy to follow format that will enable bodyshop
managers and staff with marketing responsibilities to prepare and initiate a successful marketing campaign.
Content■■
Management Seminar Module 3■■
defines what marketing is, what it can
do for your business and how to
develop a marketing strategy. This
module also covers market analysis
and defining your target market with
customer ABC analysis, your
bodyshop’s position in the market, your
catchment area and competition.
The seminar takes you through the
principles of marketing, the five Ps of
the marketing mix, communication, key
messages, planning and working with
agencies to ensure marketing works
for you.
Objectives■■
This seminar lifts the lid on the■■
latest marketing techniques. It provides
those in the bodyshop that play a
part in promoting the business, with
the skills to analyse the market, based
on practical case studies, then build
a step-by-step marketing action
plan, which can be implemented to
the benefit of the business.
Target group■■
Delegates from within the bodyshop■■
can include proprietors, managers
and indeed any staff that may be
allocated a marketing role. The
seminar will enable everyone to grasp
the principles of marketing to identify
new market opportunities to expand
the business.
Benefits■■
The R-M Management Seminars are■■
scientifically developed under the
Academy format to ensure that
delegates can work together and
exchange marketing experience.
Bodyshops learn to develop a
competitive edge, attract new
customers and enhance their image
as a professional business.
06/2008•RM14-0009-0801GB

3. Colortronic 2
Advanced colour matching
technology in your
bodyshop . . . . . . . . . . . . . . . . .
Colour Universe

4. R-M pioneered the use of portable spectrophotometers in automotive
refinishing back in 1995. Now with the introduction of Colortronic 2,
your bodyshop can benefit from the speed and accuracy offered by the
latest in state-of-the-art colour matching technology.
Okay, how does it benefit my bodyshop?
That’s easy, Colortronic 2 will significantly
reduce process time and materials
compared to when colour matching
conventionally, improving your
bodyshop’s efficiency and
profitability. Colortronic 2 enables
your staff to measure the colour of several
cars accurately, in minutes. All these
readings can be stored for reference, while
the regularly updated colour library
software ensures the latest colours are
listed and the best colour formulae are
provided. It’s fast, reliable and
it’s accurate.
Three simple steps to a perfect match.
The intuitive design of Colortronic 2
makes colour identification quick
and easy.
Simply measure the colour, research the
formula and mix the paint. Colortronic 2
saves time, improves efficiency and
profitability in your bodyshop.
So, will my staff require special training?
No, because Colortronic 2 is intuitive and
easy to use. Simple touch controls enable
the user to measure the colour instantly using
the three angle reading technology.
Colortronic 2 then cross references with the
enlarged Shop Master or Color Explorer 2
database to identify the colour formula
then all you do is mix the paint!
...Colortronic 2
Why do I need Colortronic 2?
Simple, because now you will have the
opportunity to benefit from fast, hyper-accurate
colour matching, which does not rely solely on
the human eye.
Using Colortronic 2, the best formula,
including any variants is just a
click away, linking with R-M Shop Master
and Color Explorer 2. All the information is
presented on the colour screen in any one of
31 languages.
R-M Automotive Paint
Division of BASF Coatings S.A.S.
F - 60676 Clermont-de-l’Oise Cedex
Market Communication Department
Tel (33) (0)3 44 77 79 62 - Fax (33) (0)3 44 77 78 86
www.rmpaint.com
Colortronic 2 from R-M, it’s
like having your own colour lab!