A live, nation-wide webinar presentation by Erika L. Forsythe of ELF Social Media and Marketing Communications in partnership with the US Small Business Administration.

1. Thursday, July 24,
2014
Yes, You DO
Have Time for
Social Media
Marketing
Presenter:
Erika L. Forsythe
The Social Media ELF
elfsocialmedia.com
elf@elfsocialmedia.com
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2. Why should I spend time using social media platforms?

3. To what extent should I spend time using social media platforms?
A Few Factors:
 Marketing Goals
 Target Audience Demographics
 Resources for Content
 Expertise

4. One of the Biggest Factors: Time
4
http://www.fastlife.ro/tag/time-management/#_
http://www.scanlife.com/blog/2014/
07/social-media-day-roundup/

5. Wearing Multiple Hats = TIME
Lead
Strategist
Community
Manager
Content
Manager
Analyst
5
Map
to goals
Develop
content
Publish &
Converse
Measure
Results
http://knowyourmeme.com/photo
s/234765-i-have-no-idea-what-im-
doing

6. 6
http://www.picturesquote.com/confused-quotes-about-life/
camponthis-confused-quotesi-aint-in-no-slump-i-just-aint/

7. What is Hootsuite?

8. What is Hootsuite?

9. Twitter Streams 1

10. Twitter Streams 2
Streams

11. Facebook Streams

12. YouTube Streams

13. Adding Social Media
Streams

14. Streams - Search

15. Streams – Search
Results

16. Streams - Keyword

17. Streams - Keyword
Results

18. Tabs – Adding More
Platforms

19. Tabs – Free vs. Paid

20. Twitter Profile Information

21. Simultaneous Posting

22. Scheduling
Add a Link, Attach a Photo, etc.

23. Scheduling

24. Ow.ly Analytics

25. Hootlet Button

26. Editorial Content Calendar

27. Editorial Content
Calendar
Why
Bother
To Make
One

28. Editorial Content
Calendar
 A tool to map out your upcoming content
ie. all posts on all platforms for the upcoming week
 Keeps post content from being random
 Helps you refrain from redundancy
 Focuses you to develop ie. weekly themes
 Track that content is on message / theme
 Unique messages across platforms
 Keep track of messages targeted at different platform
audiences (ie. FB vs. Twitter)

29. Editorial Content
Calendar
Why
Is This
Helpful

30. Editorial Content
Calendar
 Track that content is in line with posting frequency goals
 Keeps posts spaced out ie. Facebook
 Reminds you of needed volume ie. Twitter
 Helps you remember to post at peak times / days based on
experience with your particular audience
 Keeps track of who is curating content and what they are
posting when there are multiple administrators

31. Editorial Content
Calendar
How Do I
Develop
One

32. Editorial Content
Calendar
 Search and download a template to customize
 Create spreadsheet in Google Drive Docs to
share on-line with another content manager

33. Editorial Content
Calendar
 Many template options are free

34. Editorial Content Calendar

35. THANK
YOU!
Yes, You DO
Have Time for
Social Media
Marketing
Presenter:
Erika L. Forsythe
The Social Media ELF
elfsocialmedia.com
elf@elfsocialmedia.com
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