This document discusses techniques for improving sales and influencing others. It notes that people commonly ask how to improve these skills and that we already use brilliant techniques in our everyday lives unconsciously. It encourages reflection on techniques used when borrowing money, getting friends to socialize, gaining new friends, and other scenarios. All of these techniques have passion, emotional connections, compelling reasons, and use of the word "because" in common. Using these techniques like making an emotional connection, asking open questions, and stating recommendations with the word "because" can help close more sales by getting commitment and buy-in from others.

2. WHAT DO I MEAN
PEOPLE IN SALES OR ROLES OF INFLUENCE ARE COMMONLY ASKING HOW CAN I IMPROVE MY SALES /
INFLUENCING TECHNIQUES? IF WE STOP AND LOOK AT WHAT WE DO AND WHAT WE HAVE DONE IN OUR
NORMAL EVERYDAY LIFE THERE ARE SOME BRILLIANT SALES AND INFLUENCING TECHNIQUES WE USE THAT
WE ARE UNCONSCIOUSLY AWARE OF.
IN THIS SMALL PRESENTATION I WILL START YOUR MIND EXPLORING THESE TECHNIQUES AND HELP YOU
UNLOCK MORE POTENTIAL FOR CLOSING MORE SALES, INFLUENCING PEOPLE MORE POSATIVLY AND IN TURN
CREATING MORE OPPORTUNITIES.

3. • BORROWING MONEY
• GETTING A FRIEND TO COME FOR A BEER
• GAINING NEW FRIENDS
• GETTING THAT PRESENT / GIFT
• PUSHING AN IDEA TO SOMEONE
• CHOOSING A HOLIDAY DESTINATION FOR
FRIENDS, FAMILY OR PARTNER
• WANTING TO WATCH A CERTAIN TV PROGRAMME
WITH OTHERS.
REFLECTION – POINTS OF REFERENCE

4. ITS ALL THE SAME
WHEN YOU THINK ABOUT THE POINTS THEY ALL HAVE SOME VERY
SIMILAR THINGS IN COMMON. THESE SIMILARITIES ARE
PASSION
MAKING EMOTIONAL CONNECTIONS
GIVING A COMPELLING REASON
AND THE USE OF 1 KEY WORD

5. LET ME TELL YOU WHAT I MEAN!
WE HAVE ALL BORROWED MONEY AT SOME POINT IN SOME WAY. LET'S EXPLORE THIS IN MY EXAMPLE –
DAD CAN I BORROW A TENNER ?
WHY DO YOU WANT A TENNER?
BECAUSE I ………. AND I WILL GIVE IT YOU BACK NEXT WEEK
OK – 9 TIMES OUT OF 10

6. LET ME TELL YOU WHAT I MEAN!
THIS YEAR WHEN WE GO AWAY I THINK WE SHOULD GO TO SPAIN!
NOT REALLY KEEN ON SPAIN WHY YOU SUGGEST SPAIN
BECAUSE ……………. AND THIS WILL BE BRILLIANT FOR US.

7. THE POWER OF BECAUSE!
SO IF WE REALLY MAKE AN EMOTIONAL CONNECTION WITH YOUR PROSPECT AND ASK SOME GREAT OPEN
QUESTIONS AND WE USE THE WORD BECAUSE WITH PASSION I KNOW YOU WILL CLOSE MORE BUSINESS.
THE EMOTIONAL CONNECTION HELPS BUILDS TRUST
OPEN QUESTIONS HELPS US TO LISTEN TO WHAT'S IMPORTANT AND WHAT'S HURTING OR WHAT THE
BARRIER IS.
AND THE WORD "BECAUSE" REINFORCES THE STATEMENT BACK AND ALLOWS YOU TO MAKE A POWERFUL
RECOMMENDATION WHICH IF DONE CORRECTLY WITH PASSION YOU WILL GET COMMITMENT AND BUYIN

8. NOW REFLECT AND OPEN YOUR MIND!!
NOW WHEN YOU THINK BACK TO MORE EXAMPLES LIKE I HAVE ELUDED TO ON THIS SMALL PRESENTATION
YOU WILL BE THINKING , OH YEAH, OH MY GOD, I REALLY USE THE WORD BECAUSE.
ALSO THINK HOW MANY TIMES HAVE USED THE WORD BECAUSE WITH THE OTHER POINTS AND YOU HAVE
GOT WHAT YOU WANT FROM THAT CONVERSATION….
TRY IT AND SEE IF YOU WIN MORE BUSINESS, WIN MORE DEBATES, AND EVEN INFLUENCE YOUR IDEAS TO
OTHER PEOPLE…..

9. NOW GO AND TRY IT!!!!