Exambler Pitch Deck

1. PREPARED FOR: XYZ
Eli Attias, Founder
Phone: 347.628.0273
Email: eli@exambler.com
Web: exambler.com
TODAY’S DATE

2. Target Clients
1. Colleges and Universities
– Universities are concerned about academic integrity.
– Universities are concerned about professorial productivity.
– Universities want to maximize time devoted to research
and teaching.
2. Faculty
– Professors are concerned about academic integrity.
– Professors are concerned about professorial productivity.
– Professors want to maximize time devoted to research and
teaching.
Exambler.com

3. The NOW
Universities and Faculty share some of the same
challenges. How do they presently address them?
1. Manual exam scrambling/text editing processor.
2. Creative exam seating and separation.
3. Adding teachers assistants, Scantron, manual
evaluation.
4. Ignoring Academic Dishonesty.
Exambler.com

4. The FUTURE
We built a platform for:
1. Faculty to create and store their exams.
2. Faculty to easily arrange and order exam
questions and answers.
3. Faculty to print out completely unique
versions. Each student has a unique exam.
4. Faculty to have a safe and secure
question/answer database.
Exambler.com

5. How
Exambler.com
works

6. Why Use
1. Support Academic Integrity.
2. Easy to implement and use by Faculty and
Universities.
3. Authenticated exam results.
4. Efficient and accessible from any computer
with a webcam/camera.
5. Faculty and Universities can reinvest saved
time to support student learning.
Exambler.com

7. Market Opportunity
1. ~4,495 Postsecondary Institutions (2012)
2. ~1.7 million Postsecondary teachers (2012)
(including the ~160,000 Paid Teacher Assistants that grade exams)
3. ~17.5 postsecondary students (10.85m
fulltime students) (2013)
4. ~130* million exams taken each semester
*Based ONLY on fulltime students taking a minimum of 4 classes with 3 exams
each. (Doesn’t include the part time students)
Exambler.com

8. Market Validation
: Pilot Launch (9/25)
• Beta website launch (9/25)
• Ongoing Marketing Research: (10/23)
Surveying all of CUNY Faculty members across all institutions and offering
access. (7k+)
• Social Media Connections: (10/1)
Targets - #EdChat , #EdTech, #Education, #EduTech, #Teaching
• Search Engine Optimization: (9/25)
KW – Exams, Prevent Cheating, Multiple Versions, Scramble, Exam
Creation Software, Educational Exams
• Institutional Level Accounts: (10/17)
Integrating Exambler into high school in Brooklyn
Exambler.com

9. Competition and Competitive Advantage
EasyTestMaker
TestMoz
TestShop
EXAMBLER
- MANUAL Exam
Evaluation
- Costly ($59/yr)
- Pay for more
features…
- Scrambling Exam is
limited
- Exam creation cap
- Hard to use
- Strictly online
examination
- 4 answer choices
- Hard to use
- Uses specific exam
codes/URL’s
- No support
- No Multiple
Versions
- Online
Delivery/Assessme
nt
- Printing Option
requires manual
assessment
- No Multiple
Versions
- Have to print out
answer keys
- Instant evaluation
via
camera/webcam
- No added
infrastructure
- Cheap and easy to
use
- Safe and Secure
database of
questions/answers
- Scramble exams
and generate
multiple versions
Exambler.com

10. Projections and ASK
Revenues (in millions of $)
70
60
50
40
30
20
10
0
$500,000 Seed
Revenues (in
millions of $)
Year Year Year Year Year
1
2
3
4
5
Exambler.com
•
•
•
•
Development
Sales
Marketing
Administrative/Legal

11. Exit Strategy
1. Licensing to textbook publishers to integrate
test banks and assignments into Exambler.
2. Sale to McGraw-Hill, Pearson, Blackboard, or
other Educational companies.
3. Licensing for state/regional examinations
SAT’s, Regents, etc.
Exambler.com

12. The Team
Eli Attias:
Co-Founder, Former CEO of ToBePublic.com, Head of Product Development & Sales
Daniel Attias:
Co-Founder, Visionary behind Exambler, Head of Marketing & Support
Alexei Daiter:
Lead Developer, Development & Master Programmer
Stanley Kohlenberg:
Advisor, Retired Marketing Executive of Revlon North America, Founder and former
President of Calvin Klein Cosmetics
Zoli Honig:
Advisor, Former class of #500 Startups, Founder and COO of Chalkable.com, Mentor
@SoctraticLabs
Exambler.com