Many organisations struggle with data without knowing it. This short series of presentations offers insights into these issues and how to resolve them.

1. Common Issues with Small Business
Data
Part 1

2. The importance of good data
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Enables a business to know their customer
Enables better decision making
Enables better relationships
Enables business to up sell
Improves business performance
Evaluate your Marketing Spend

3. Typical Issues
• Missing Data
– Telephone numbers,
– Names, Addresses
– Job titles contacts for sites
• Anomalies
– Names & emails,
– Different formats/ Spellings
• Duplicates
– Duplicate entries e.g Joe Bloggs & Joe Bloggs ltd
– Duplicate Contacts
• No Marketing Data
– Category/type of business
– How heard (source of business)

4. Cleaning Data
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Agree a data structure
Remove/ Merge Duplicates
Format names appropriately
Verify addresses
Check accuracy of existing data
Correct mismatched data
Collect missing data

5. Options for Cleaning
•Hire a data company who specialise in
data cleansing
•Hire a telemarketing agency/temporary
worker to
•Do it yourself