This letter provides a reference for Miguel Garcia Sanchez. It describes him as a conscientious, hard-working student who earned his BA in International Branding & Marketing from VIA University College in December 2017. It highlights that Miguel produced outstanding work for his final BA project exploring online consumer behavior in fashion e-commerce using neuromarketing techniques. The letter also notes Miguel was actively involved in the student community during his time at VIA, including serving as the student council chairman, and provided valuable assistance to the author on research projects. The reference gives Miguel its highest recommendation and wishes him success in his future career.