Finding yourself on the 1st page of search is hard. For some industries it's competitive and expensive - if you're doing it wrong. This presentation goes through some basic SEO tips and tricks to help improve your web site's positioning in strategic keyword searches. Presented via Clarke County Development Corporation, Osceola, Iowa.

2. I“LOVE”BRANDING!
1992 – MarComm Career
2004 – Blog / Speaking
2010 – TRUE Workbook
CreateWOW…
2013 – SEO Whitepaper
2014 – SPOKE
2016/17 – TRUE Book?
www.TheBrandChef.com

4. I “HATE”
POWERPOINT!

6. S

7. Search Engine Optimization: SEO
SEO VS. Pay-per-click
Search Engine Optimization (SEO) is the
practice of creating “Search-Friendly”
landing page content to augment a site’s
“Relevancy” to the user. Content shows in
Search results (SERPs) “Organically.”
Pay-per-click (PPC) is bidding against
competitors for ad space containing
relevant keywords. The highest bidder
wins the space available.
SEO (Organic) listings per page: ~10
PPC ads per page: 4

8. Search Engine Optimization: SEO
Why SEO over Pay-per-click?

9. Search Engine Optimization: SEO
SEO VS. Pay-per-click
Search Engine Optimization (SEO) is the
practice of creating “Search-Friendly”
landing page content to augment a site’s
“Relevancy” to the user.
Pay-per-click (PPC) is bidding against
competitors for ad space containing
relevant keywords.
SEO (organic) listings per page: ~10
PPC ads per page: 4

10. Search Engine Optimization: SEO
Why SEO over Pay-per-click?

11. Search Engine Optimization: SEO
Why SEO over Pay-per-click?

12. Search Engine Optimization: SEO
Why SEO over Pay-per-click?
~3 Places Listings!

13. Search Engine Optimization: SEO
Why SEO over Pay-per-click?
CredibilityCredibility

14. Search Engine Optimization: SEO
Why SEO over Pay-per-click?
After all is said and done, you spend $1.00 to $16.00 or more PER CLICK on your ad and what are the chances of conversion (sales…
dollars… cash…) ?!?

15. Search Engine Optimization: SEO
Why SEO over Pay-per-click?
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.

16. With a good SEO strategy, you can optimize each page of your
site to rank specific to an ideal search term or phrase.

17. With a good SEO strategy, you can optimize each page of your
site to rank specific to an ideal search term or phrase.

18. With a good SEO strategy, you can optimize each page of your
site to rank specific to an ideal search term or phrase.

19. Search Engine Optimization: SEO
Why SEO over Pay-per-click?
PPC ESTIMATES

20. Search Engine Optimization: SEO
Why SEO over Pay-per-click?
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Ragbrai Page SEO Investment = $0.00

21. With a good SEO strategy, you can optimize each page of your
site to rank specific to an ideal search term or phrase.
Notice anything about the search phrase?
3 guesses…

22. With a good SEO strategy, you can optimize each page of your
site to rank specific to an ideal search term or phrase.
Notice anything about the search phrase?

23. With a good SEO strategy, you can optimize each page of your
site to rank specific to an ideal search term or phrase.
Notice anything about the search phrase?
NO MORE ROBOT TALK!NO MORE ROBOT TALK!

24. Search Engine Optimization: SEO
Why SEO over Pay-per-click?
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Ragbrai Page SEO Time Investment = 2 Hours

25. Search Engine Optimization: SEO

26. Search Engine Optimization: SEO
Content Management System (CMS)

27. Search Engine Optimization: SEO
Content Management System (CMS)
WRITE FOR SEARCH RELEVANCE

28. Search Engine Optimization: SEO
Content Management System (CMS)
Search Presence

29. Search Engine Optimization: SEO
SHHHHHH…SHHHHHH…
SUPER TOPSUPER TOP
SECRETSECRET
SEO STUFF AHEADSEO STUFF AHEAD

30. Search Engine Optimization: SEO
Search Console
Tick tock…

31. Search Engine Optimization: SEO
Search Console
Tick tock…

32. Search Engine Optimization: SEO
Proof is in the pudding
4 HOURS TO RANK
Tick tock?

33. Search Engine Optimization: SEO
Write For SEARCH RELEVANCE

34. Search Engine Optimization: SEO
Know What Your Competitors Are Up
to.

35. Search Engine Optimization: SEO
Know What Your Competitors Are Up
to.

36. Search Engine Optimization: SEO
Know What Your Competitors Are Up
to.

37. Search Engine Optimization: SEO
Know What Your Competitors Are Up
to.

38. Search Engine Optimization: SEO
MEASURE SUCCESS!

39. Search Engine Optimization: SEO
MEASURE SUCCESS!

40. Search Engine Optimization: SEO
MEASURE SUCCESS!

41. Search Engine Optimization: SEO
MEASURE SUCCESS!

42. Search Engine Optimization: SEO
THERE IS NO OVERNIGHT
SUCCESS!
1992 – MarComm Career
2004 – Blog / Speaking
2010 – TRUE Workbook
CreateWOW…
2013 – SEO Whitepaper
2014 – SPOKE
2016/17 – TRUE Book?
www.TheBrandChef.com

43. QUESTIONS?
100 Court Avenue, STE 218, Des Moines, Iowa 50309
Phone: 515-257-MKTG (6584) • www.SPOKEcom.com
Twitter: @TheBrandChef • Andrew@SPOKEcom.com
www.TheBrandChef.com

44. www.TheBrandChef.com
FREE
WORKBOOK

45. “Tell me and I'll forget; show me
and I may remember; involve me
and I'll understand.”
– Chinese Proverb
100 Court Avenue, STE 218, Des Moines, Iowa 50309
Phone: 515-257-MKTG (6584) • www.SPOKEcom.com
Twitter: @TheBrandChef • Andrew@SPOKEcom.com
www.TheBrandChef.com