1. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
Potential Difference Inc. has begun commercialization of its Regenerative Acceleration Generator Technology and is in
the process of setting up a separate licensing and business development company. This report outlines all the existing
and possible future ReGenX commercialization partners, their roles and contributions.
1. HERO Electric, HERO Honda, India http://www.heroelectric.in/
Relationship: IP Licensee and Developmental Partner
Currently PDI is in the process of integrating the ReGenX Technology into a HERO Electric scooter sidecar to
prove viability. PDI has successfully established the ability to recharge the electric scooter’s batteries without
the decelerative effects of regenerative braking. Range increase expectation 30 – 50%.
HERO Electric scooter Regenerative Acceleration Generator Integration Project Video:
http://www.youtube.com/user/ThaneCHeins?feature=mhee
ReGenX battery recharge technology now allows pure electric vehicles to recharge
their batteries without the decelerative braking effects associated with regenerative
braking… EV battery ReGenX recharging can begin at 10 km/hr and continue throughout
vehicle use. Conventional regenerative braking is also maintained.
2. ReGenX technology is simultaneously being integrated into the scooter’s hub motor.

2. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
3. Next step is technology integration from scooter to HERO/Honda electric motorcycle.
+ =
4. Future technology integration plans include a Honda automobile.
5. HERO Electric / HERO Honda exclusive ReGenX licensing has
been offered to HERO Electric with a first right of refusal option
for six months. HERO electric is the world’s largest two wheel
vehicle manufacturer, producing 18,000 units/day.
6. Myers Motors, Cleveland Ohio http://myersmotors.com/
Relationship: IP Licensee and Developmental Partner
Myers Motors manufactures of the electric DUO is in the initial stage of having the technology integrated into
their EV platform.
USA Today feature video story on Myer’s Motor’s NMG electric car
USA Today NMG Video:
http://www.usatoday.com/video/index.htm?bctid=932686733001

3. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
7. CODA Automotive, Los Angeles California http://www.codaautomotive.com
Relationship: Possible Future IP Licensee and Developmental Partner
8. Rebirth Auto, Florida http://rebirthauto.com/
Relationship: Motor/Car Supplier and Possible Developmental Partner
PDI is looking at the possibility of purchasing the Rebirth Auto electric 911 below to integrate the ReGenX
technology into it.
The Rebirth Auto electric Porsche is a 1978 911 with a 400 HP dual motor setup conversion kit.
1978 PORSCHE 911SC PLUG-IN= SUPER CAR
Twin-Motor
400 HORSEPOWER
600 FOOT POUNDS OF TORQUE
0-60 UNDER 4 SECONDS
160 MPH TOP SPEED 50 mile range
Charged Magazine Electric 911 Video:
http://bit.ly/wYobCL

4. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
9. Automotive-Robotics, India http://www.autorobinc.com/
Relationship: Possible future IP Licensee and Developmental Partner
Automotive-Robotics has approached PDI concerning possible
licensing the ReGenX technology in India for a new electric sports car.
Our suggestion was to use Rebirth Auto twin motors in a
Kip Ewing Inc. Ford GTX1.
10. Xavier Technologies Inc. Boston http://www.xaviertechnologies.com/
Relationship: Possible future IP licensee and Developmental Partner
Xavier Technologies is currently in the
process of creating an all electric
GTM Supercar and has approached
PDI concerning the possibility of some
form of collaboration.

5. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
11. NuGen Mobility, Virginia http://www.ngmcorp.com/index.htm
Relationship: Possible Motor Control Supplier and Possible Future Developmental Partner
PDI has approached NuGen Mobility with a request to provide the ReGenX motor controllers.
NuGen Mobility designs, manufactures, and markets Electric Propulsion Systems. They offer high-
efficiency and compact Motors, Controllers, Vehicle Interface Modules, Battery Management Modules
and associated Control and Monitoring Software for Markets that range from Automotive Traction
(Electric/Hybrid Electric/Plug-In Hybrid Vehicles) to Materials Handling Equipment, Ground Support
Equipment, Distributive Power, Motion Control and Defense.
NuGen Mobility already produces an Axial Flux motor and would and
ideal motor control systems provider.
12. Electron Energy Corporation (EEC), Pennsylvania http://www.electronenergy.com/
Relationship: Magnet and Magnetic Rotor Supplier
PDI has been working with EEC
since 2005 when we took our
first prototype to them for
evaluation.
EEC manufactures magnets and magnetic assemblies.
13. Toroid Technologies, Toronto
http://www.toroidtech.com/
Relationship: Coil Supplier, Transformer Manufacturer, Strategic Developmental Partner, Motor Assembly
Toroid Tech and PDI have been collaborating since
2007 and Toroid Tech’s new Toronto facility is
slated to be a possible assembly facility for
ReGenX motors and generators.

6. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
14. Portable Hydro Power International (pHp Energy), California http://www.phphydro.com/
Relationship: Possible IP Licensee and Strategic Developmental Partner
pHp Energy provides portable hydroelectric
1 MW power systems delivered where needed
via land sea or air.
PDI and pHp Energy are exploring ways to
collaborate and integrate the ReGenX technology
into their product line to increase efficiency.
15. California Diesel and Power California http://www.gotpower.com/index.html
Relationship: Exclusive California IP Licensee and Strategic Developmental Partner
California Diesel and Power (CD&P) was PDI’s first IP licensee
and currently hold and exclusive ReGenX licensing for the state
of California.
16. Gastle and Associates Lakefield Ontario, Toronto, Ottawa http://gastle.com/
Relationship: Registered Patent Agents
17. LeBarge Weinstein Ottawa, Toronto, Waterloo http://www.lwlaw.com/
Relationship: IP Licensing and Legal Representation

7. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
18. Potential Difference Inc. http://www.youtube.com/user/ThaneCHeins
Background of Potential Difference Inc. PDI is a Clean-Tech/Energy R & D company which was founded by
Thane Heins and incorporated in 2005. Initial PDI research began as flywheel energy storage in collaboration with
Dr. Paul Allarie at the University of Virginia's Rotating Machines and Control's Laboratory (ROMAC). PDI was invited
to move its research into a satellite lab at the University of Ottawa in 2008 following a successful Regenerative
Acceleration Generator Technology demonstration at MIT. PDI's technologies were further developed and refined
under the supervision of Dr. Riadh Habash in Ottawa University’s power lab.
PDI R & D Products and areas of Business Technology Activity In 2005 PDI began as a UPS/Flywheel energy storage
development company due its development of a Conical Magnetic Bearing Design which is now being licensed by
NASA. PDI's area of focus shifted in 2007 with the development of Regenerative Acceleration Generator Technology
(ReGenX).
Regenerative Acceleration Generator Technology (ReGenX) Regenerative Acceleration Generator Technology
represents major breakthrough in EV and HEV design which will now allows all EVs to continually recharge their
batteries and may ultimately provide unlimited range and eliminating the need for plug in recharging once other
conventional and new battery recharging technologies are fully developed.
Regenerative Acceleration Generator Technology has the unique ability to reverse the regenerative braking
paradigm which is often employed in EVs to recharge the batteries while decelerating the vehicle. Regenerative
Acceleration Generator Technology reverses the polarity of the induced magnetic fields inside the generator and
creates a generator which recharges electric vehicles batteries while accelerating the vehicle at the same time.
ReGenX technology can be integrated into existing EV, HEV and ICE vehicle platforms or it can be developed as a
standalone motor/generator solution.
ReGenX Industry Comments
CHRYSLER ELECTRIFIED POWERTRAINS
- The technology looks really interesting and is revolutionary. I would like to learn more about the technology.
Is it possible to organize a demo or a lecture in the USA?"
GENERAL MOTORS
- "This sounds interesting. I'd like you to connect with our Fuel Economy Learning Program manager, to schedule a time
for you to come in and share the technology with us. We need to know more about the Physics behind it".
"I have talked with my colleagues in GM US about your solution for vehicles. So, we would like more details about fuel
economy and emissions regarding it. Do you have any company that use this approach in vehicles? I am open for
discussion".
MERCEDES-BENZ
- "It would be fitting for the inventor of the automobile to be first with your revolutionary technology and for me to play
a role in that would be awesome!"

8. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
NISSAN Japan
- "Thanks for providing technical information. If the effect of your invention is really true, I am sure there will be strong
needs in the market. How can you prove this on an actual electric vehicle, for example by making a prototype using our
Nissan Leaf? I would like to discuss your business model and financial requirements, investment needs, business plan."
EV WORLD
Mike Brace, EV World Tech Editor
- "When we finally understand what Thane Heins has discovered, we likely will have to rewrite the laws of
electromagnetism."
EV World Regenerative Acceleration Article
http://evworld.com/article.cfm?storyid=1890
NASA
Erik Clark NASA-Goddard Space Flight Center
- "The magnetics lab here at Goddard expressed some interest in having you come down to do a colloquium"
US AIR FORCE
Omar Mendoza, Program Manager Energy & Environmental Quality Air Force Research Laboratory Wright Patterson
- "We really are more interested in developing its use and application for military power requirements"
CANADIAN SPACE AGENCY
Gilles Leclerc, Canadian Space Agency Space Technologies
- "I have asked Mr. Gilles Brassard, A/Director, Spacecraft Payload here at the Canadian Space Agency to look at your
technologies and to visit your laboratory"
ELECTRIC MOBILITY CANADA
Mike Elwood, Chairman Electric Mobility Canada and Vice President of Azure Dynamics
-"This is a freakin game changer!"

9. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
ELECTRIC MOBILITY CANADA
Al Cormier, Executive Director Electric Mobility Canada
- "I am writing to ask you to submit what you feel would be an appropriate document to describe your regenerative
acceleration technology for circulation to our Committee members"
OTTAWA UNIVERSITY Dr. Habash, University of Ottawa
- "Of course it accelerates... this represents several new chapters in physics, that is why we are consulting MIT"
MIT
Dr. Marcus Zahn
- "It works and it is not something I would have expected, now I am just trying to figure it out"
RUSSIAN ACADEMY OF SCIENCE
Dr. Evstigneev N.M., Institute for System Analysis, Russian Academy of Science
- " A number of your experiments are not lying in the field of Maxwellian electrodynamics"
UNIVERSITY OF CONCORDIA
Electricity and Magnetism Professor Joseph Shin, Concordia University
- "This is absolutely fascinating stuff you are doing"
ROCKY MOUNTAIN INSTITUTE
Mike Simpson, Transportation Analyst Rocky Mountain Institute
- "You seem to have made an interesting discovery. Our internal physics experts review this information and have
determined that it is very interesting work"
PROFESSIONAL ENGINEERS OF ONTARIO
Donald Wallace, Executive Director Ontario Centre for Engineering and Public Policy
- "Would you be willing to contribute an article on this technology to the Journal for Engineering and Public Policy?"
CANADIAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE
David Mann, Canadian Association for the Advancement of Science
- "If possible would like to meet with you to discuss your approach to the Association and of course to get a better feel
about the physics behind your invention. I would still like to see what you are doing and perhaps we can include some of
your material on our website newsletter?"

10. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
UNIVERSITY OF TORONTO
Dr. Stanley Townsend, University of Toronto & Former Managing Editor of the Canadian Journal of Physics
- "Thane, Your Press Release was most interesting to me as a physicist & an engineer. The level of technical detail was
adequate to tell me that you probably have made a very significant advance in applied physics & in safely and
successfully handling a new source of electric power. Congratulations!"
LincVolt Project
Neil Young
- “We are interested in using the ReGenX technology in our LinkVolt Project to reduce roadside refueling.”

11. POTENTIAL +/- DIFFERENCE INC.
Regenerative Acceleration Generator (ReGenX)
Commercialization & Investor Report January 2012
BASIC PHYSICS - Regenerative Acceleration Generator (ReGenX)
A conventional generator coil:
Operates as an inductor and stores energy in the electromagnetic field outside the coil – this external magnetic field is
responsible for the EV braking force which slows down the electric vehicle while recharging the batteries.
A regenerative acceleration generator coil on the other hand:
Operates as a capacitor and stores energy in the electrostatic field inside the coil between the wires - this internally
stored, delayed and then released magnetic field is responsible for the EV accelerating force which accelerates the
electric vehicle while recharging the batteries.
PDI strives to create long term mutually beneficial collaborative business relationships
~ End ~
Thank you.
Thane C. Heins
President & CEO
Potential +/- Difference Inc. R & D
"The Transition of Power"
thaneh@potentialdifference.ca
Linkedin http://linkd.in/iIZyXF
YouTube http://bit.ly/gCRePU
“Without some sort of real energy breakthrough…
We can see that future mobility is likely to become much more constrained than it is today…
Meeting the urgent need to reduce the consumption of oil immediately at all costs or
face the consequences of a meltdown in our civilization”
~ William Tahil
Research Director
Meridian International Research