2015 Corporate presentation for 2015 Read more about our company, our History, Key figures, our vision, our values, Human Resources, Training, Kafkas Institute. Our Activities, omnichannel approach, our suppliers, our customers, our References, our Partnerships/alliances, distinctions and awards, CSR

1. 2015 | Corporate Profile

2. PROFILE HISTORYHUMAN
RESOURCES
TRAINING
OUR COMPANY
VISION VALUESACTIVITIESCOMMITMENT KEY FIGURES

3. Our Company
V. KAFKAS S.A.
In recent years V. Kafkas S.A. has
been one of the most dynamic Greek
companies in the electrical and light
fittings sector, holding a leading
position.
The energy saving as well home and
building automation solutions offered
by V. KAFKAS S.A. consist a holistic
offer for its clients covering a complete
range of needs.
THE COMPANY

4. Our History
HISTORY
1975
Founding of
KAFKAS
200019961982 2003 20051985
KAFKAS
Inaugurates its own facilities
2004
KAFKAS
Becomes the leader
in the electrical
material market in
Greece
1st
store
3rd
store
4th
store
5th
store
10th
store
14th
store

5. Our History
HISTORY
2006
Inaugurates its Panel
Building Activity
2013
2007 2012
Establishment of
Kafkas Institute of
Training &
Development
20142010
The company becomes
a member of the
European FEGIME
Group
Inaugurates its 2nd
Panel Building
Activity
2015
18th
store
29th
store

6. Key Figures
KEY FIGURES

7. Key Figures
Market Share 2014
34%
2006 2007 2008 2009 2010 2011 2012 2013 20140
10
20
30
40
50
60
70
80
90
100
110
120
2015
1
2
3
4
5
6
7
8
16 18 21 26 29 31 34 38 45 49
Sales Turnover Evolution in mil. €
EBITDA in mil. €
Store Deployment
50,3
61,8
68,3 70,4
75,6 76,1
82,4
86,1
99,3
110
4,98
7,26
4,22
6,48
4,19 4,22
7,27
5,00
5,73
7,50
Forecast
Forecast

8. Key Figures
Panel Building
Information & Communication
Technologies
Cables and Infrastructure
Electrical and Industrial
Goods
Light
Fittings and
Lamps
KEY FIGURES
26%
28%
32%
5%
9%

9. Key Figures
Residential
Industry
Infrastructure
Commercial Buildings
Buildings
22%
78%
KEY FIGURES

10. Our Vision
VISION
Our vision is to remain the preferred and undisputed choice of our customers in the electrical equipment market by offering
them added value through consistent investments in human resources development, by identifying and taking advantage of
opportunities that arise in a constantly changing financial and technological environment and, ultimately, by promoting and
supporting innovative solutions.
Vision

11. Our values
The diversity of our
people and our
confidence in their
abilities and potential are
the driving force of our
company
Trust & Respect
We join forces to achieve
a common goal: the
continued success and
growth of our company
We work together
we become stronger
We are leaders and
trendsetters; always a step
ahead
We are agile, flexible &
effective
Committed to excellence and
professional development, we
embrace change and innovation to
successfully cope with today’s
constantly changing economic,
social and technological
environment
Passion for excellence &
continuous improvement
VALUES

12. Human Resources
680 employees, drawing on many years of experience and
training, but mainly distinguished by their passion, loyalty and
dedication to the company’s principles and values
KAFKAS S.A. most valuable asset is its people. Ever since the
company was established it has been setting up capable and
dynamic working teams – improving workforce efficiency and
increasing employee productivity.
Human Resources
Our objective is to supplement the initial training of our staff with
ongoing procedures for the improvement and enhancement of their
skills. We make ongoing investments in the professional and
personal development of our personnel, with continuous training
programs that help them acquire new knowhow and develop their
talents and skills.
HUMAN
RESOURCES

13. Training
The Kafkas Institute of Training & Development is
a model initiative set up by KAFKAS to provide
specialised training programs. The Institute offers
knowledge and resources to company customers and
to all those interested in acquiring better
opportunities for career advancement.
.
Vocational Training Service
The courses are designed for:
Electricians, Engineers, Architects,
Builders, Maintenance Engineers,
Students, Companies and all those keen
to enrich their knowledge and skills.
1.500 +
Trainees
100 +
Training programs
TRAINING

14. Training
We continually invest in the professional training
and development of our people in order to
consistently offer added value and innovative
solutions to our customers.
Vocational Training Service
Our in-house training programs cover 4 key
areas:
• Products and New Technologies
• Procedures
• Sales Techniques
• Management & Business
20.000
Hours of in-house
training
TRAINING

15. CUSTOMERS
OUR ACTIVITIES
REFERENCESSUPPLIERSLOGISTICSNETWORK OF
STORES
BUSINESS
DEVELOPMENT
& SOLUTIONS
DEPARTMENT
OMNICHANNEL

16. Omnichannel
Kafkas Institute
Customer Service
Multi product
Account
Managers
Specialist B2B
Salesmen
In store Product
Specialists
E-shop
Network of Stores
Social Media
INSTALLER END USER
&
OMNICHANNEL

17. Omnichannel
ESHOP
ESHOP
Kafkas’ e shop purpose is to serve its customers the best and
fastest possible way through a platform easy to use, available
24 hours & 365 days per year, presenting a wide range of
products (over 65.000 product references).
It targets both professionals and end users, interested in
high quality products covering all customer needs (total
solution approach).

18. Business Development & Solutions Department
Καταστήματα
13 Account Managers, focused on fully meeting major customer requirements,
exploring current needs and monitoring the progress of supplied solutions,
provide complete solutions to the following vertical markets:
1.ICT 2.Hospitality 3.Industry 4.Infrastructure
B2B Sales & Vertical Markets Department
14 Presales Engineers & 17 Technical
Experts support the sales department as part
of our mission to provide fully integrated
services to our customers. Responding to
customer requests within 48 hours is the
cornerstone of service excellence.
B2B Presales
BUSINESS
DEVELOPMENT
& SOLUTIONS
DEPARTMENT
This department also handles selected projects, providing inter-departmental
and major supplier coordination to ensure time and cost effective project
implementation.

19. Business Development & Solutions Department
Καταστήματα
It provides professional lighting design services to commercial and residential projects based on a 4 phase process:
1.Customer requirements
2.Main concept
3.Technical specifications
4.Technical support and supervision of completed installations.
Lighting Department
BUSINESS
DEVELOPMENT
& SOLUTIONS
DEPARTMENT

20. Business Development & Solutions Department
Implementing the company’s strategy, the Energy Solutions &
Industry department addresses contemporary challenges through
responsible business practices.
The Energy Solutions & Industry department designs diverse
applications to maximize return on investment for the investor,
assure flexibility and ease of application for the installer and
ensure operational reliability for the user.
Energy Solutions & Industry Department
It exclusively handles the
preparation and submission of
public tender proposals.
Utilities Department
BUSINESS
DEVELOPMENT
& SOLUTIONS
DEPARTMENT

21. Business Development & Solutions Department
2 Panel Building Production plants at Athens and Thessaloniki
Design and production of superior quality products – low and medium voltage switchboards – based on project-specific requirements and
specifications.
Switchboard components and cabinets are sourced from the world’s leading manufacturers of branded electrical equipment. As a result,
every switchboard produced is an integrated and fully functional unit certified by top European testing centers.
Production of 5.800 switchboards annually.
BUSINESS
DEVELOPMENT
& SOLUTIONS
DEPARTMENT

22. Network of Stores
Stores
Nationwide coverage across Greece
with 47 stores / 20 in Attica
One Stop Shop
Excellent service provided by expert
staff
We deal with 7,000 customers every
single day
Wide range of products providing
integrated solutions (total solution
approach)
49.000 m² of floor space in our stores
NETWORK OF
STORES
Corfu
Ioannina
Chania
Rethymno
Irakleio
Rhodes
Kos
Santorini
Attiki
20 Stores
Lesvos
Sparti
Kalamata
Pyrgos
Argos
korinthoς
Patra
2 stores
Agrinio
Lamia
Chalkida
VolosTrikala
Larisa
Kozani
Thessaloniki
3 stores
Nea Moudania

23. Logistics
LOGISTICS
Management of stock based on
ABC analysis, separation
between BTS & BTO references,
classification based on colour
code according to their sales
turnover.
Storage of goods. Preparation
of orders.
Distribution of goods.Management of product
database based on ETIM
standards.
96.5% Service
Level
30.000 m² Storage Space105.000 References 45 Trucks
28.000 Delivery of
goods on a
yearly basis
Logistics Module
Α Β C

24. SUPPLIERS
ΟUR SUPPLIERS

25. Suppliers

26. Suppliers

27. Suppliers

28. CUSTOMERS
ΟUR CUSTOMERS

29. Customers
I ETE

30. Customers

31. OUR REFERENCES
REFERENCES

32. References
Objective of the project
Supply of electrical MRO material for the
Lafarge Group and Lafarge Cement.
The solution
3 cement plants and 45 aggregate plants.
The result
Dispersion of network across Greece,
Logistics Centers in provinces, automation
of order processing using SAP IT system,
central management through B2B pre-sales
section of offer requests, product range,
agreement on MRO product prices on
annual basis.
LAFARGE GROUP
REFERENCES

33. References
The project
Supply at energy upgrade solutions for
hotel ‘s offices and supplementary space.
The solution
We avoided partial solutions, like
replacement of lamps and we have decided
to replace the existing lighting fixtures with
LED technology lighting fixtures. The result
was to secure maximum energy efficiency
and greater life expectancy of the installation
throughout time.
The result
The replacement of approximately 500
lighting fixtures of 80W with LED technology
ones of 42W, led to the reduction of energy
costs by 50% and amortization of the initial
investment within 15 months.
HILTON ATHENS
REFERENCES

34. References
The project
Lighting which offers reliable solutions in
terms of customer movement and
orientation, as well as safety and rational
use of electricity.
The design also contributes to higher sales
through the effective showcasing of
products, while creating the appropriate
atmosphere, showing goods in their true
colors and illuminating to best advantage
their form and texture.
The lighting scheme works hand in hand
with the architecture and décor, is easy to
maintain and sufficiently versatile to allow
future changes in the layout of the venue.
ΙΝΤΕRSPORT
REFERENCES

35. References
The project
As part of its environmental commitment and
in order to reduce its energy footprint,
Unilever Hellas asked our Lighting
Department to upgrade the lighting systems
in the company’s new offices.
The solution
Focusing on fully meeting office space
lighting requirements while achieving
maximum energy efficiency, we used LED
technology lighting fixtures for excellent
performance and energy savings.
The result
We successfully met performance and
lighting quality requirements while reducing
energy costs by 45% compared to a
conventional fluorescent lamp solution. The
initial investment for the 765 LED luminaires
is amortized in less than 2 years.
UNILEVER
REFERENCES

36. References
Objective of the project
The Divani Apollon Palace & Thalasso
Resort asked us to prepare a lighting cost
and energy optimization plan. Given the
round-the-clock hospitality operation and the
resulting high energy costs, the top priorities
were energy savings and lighting cost
reductions.
The solution
We recommended the replacement of all
incandescent and halogen lamps with LED
technology lamps.
The result
We achieved energy savings of about 80%
thanks to the long life, low energy consumption,
high performance and advanced technical
specifications of the recommended lamps. The
expected payback period for the initial
investment was reduced to 11 months. We
delivered excellent and long lasting lighting quality
by using branded, quality assured products.
DIVANI APOLLON PALACE & THALASSO
REFERENCES

37. References
Objective of the project
Friesland Campina Hellas SA asked our
Lighting Department to undertake the energy
upgrading of the production floor, offices and
common use areas at the company’s plant in
Patras.
The solution
Considering the specific production area
requirements, we replaced the existing
equipment with LED technology lighting
fixtures, meeting demanding temperature
and lighting requirements.
The result
The replacement of 440 lighting fixtures in all
aforementioned areas resulted in energy
savings of over 60% and a 2-year payback
period.
FRIESLAND CAMPINA
REFERENCES

38. References
REFERENCES
The project
The New Data Center in Thessaloniki
The solution
Integrate Logical & Physical Layers
High Density Angled Copper & Fiber Patch
Panels
Network & Server Cabinets
Under-floor & Overhead Pathways
Grounding
Labeling and identification
PDUs
The result
Managed high performance communication
and computing cables
Energy Efficiency, Reduced power cost
Maximized Real-Estate Investment
Prepared for Business Applications Driving
New Technologies
FORTHNET DATA CENTER

39. References
REFERENCES
The project
The New Data Center
The solution
Angled Copper & Fiber Patch Panels
Network & Server Cabinets
Open frames
Underfloor & Overhead Pathways
Grounding
Raised floor sealing grommets
Labeling and identification
PDUs
The result
Prepared for Business Applications Driving
New Technologies
Financial advantages to reduce energy and
occupancy costs
Mitigate Risk
Flexibility and improved business agility
Enhance Sustainability
Lower PUE
INTERBANKING SYSTEMS SA (ΔΙΑΣ) DATA CENTER

40. References
SNF STAVROS NIARCHOS FOUNDATION
REFERENCES
The project
Office Buildings Athens HQ, Monaco, New
York
The solution
Intelligent Solution
High Density Angled Copper & Fiber Patch
Panels
Network & Server Cabinets
Open frames
Raised floor sealing grommets
Labeling and identification
Smart PDUs
Power & Environmental Monitoring
The result
Prepared for Business Applications Driving
New Technologies
Real-time monitoring and management of all
patch field connectivity to capture planned
and unplanned changes in three countries .
Fast-opening flexible location tree for
customized topology creation, providing
intelligent interconnect to active and passive
devices.
Reduced operational cost
Maximized Real-Estate Investment

41. References
CYTA HELLAS DATA CENTER
REFERENCES
The project
Data Center expansion
The solution
High Density Angled Copper & Fiber Patch
Panels
Network & Server Cabinets
Open frames
Underfloor & Overhead Pathways
Grounding
Raised floor sealing grommets
Labeling and identification
The result
Prepared for Business Applications Driving
New Technologies
Increased Density to Optimize Capacity
Reduced operational cost
Lower PUE

42. CSRDISTINCTIONS
AND AWARDS
OUR COMMITMENT
PARTNERSHIPS /
ALLIANCES

43. Pertnerships/Alliances
PARTNERSHIPS /
ALLIANCES
On 1/1/2013 V. KAFKAS S.A. became a member of the
FEGIME Group – an alliance of European companies
dealing in electrical equipment technology.
The FEGIME Group does business in 18 countries in
Europe. It has more than 230 corporate members with
approximately 1.150 outlets selling electrical equipment.
The main objectives of the FEGIME Group are the exchange of
best practices and know-how among members and the
improvement of relations between its trader members and the
leading European suppliers.
Fegime Hellas

44. Distinctions and Awards
DISTINCTIONS
AND AWARDS

45. Distinctions and Awards
DISTINCTIONS
AND AWARDS
For 2nd year, KAFKAS was placed amongst the top ten of the final list of the companies participated in the research of the Best Workplaces
2015 conducted by Great Place to Work ® Institute Hellas in order to evaluate the best working environment in Greece. This award is a
confirmation that Kafkas has developed relationships of trust between management and employees, based on respect, open communication,
understanding, consistency and sincerity.
KAFKAS supports the development of its employees and strives to strengthen their skills and talents.
GREAT PLACE TO WORK

46. CSR
CSR
As a leading player in its sector, well aware of the
responsibilities that come with its role, KAFKAS has
incorporated a range of CSR practices in its overall strategy.
Through a variety of actions and programs, the company
secures a number of tangible benefits for its employees,
local communities and the environment.
Our people and the world around us
Initiatives, like blood donation for company’s employees and their
families, financial support of “the smile of the child”, a non profit
voluntary organization defending children's rights, as well as
supply of electrical equipment to schools and institutes aim to
support, societies and sensitive groups within and outside of
Kafkas, are in the process of designing a complete CSR model to
be implemented in the future.

48. Head Office 1st
Km Markopoulou Ave., Peania, Greece
T 2163003000 T 2163003100 info@kafkas.gr