To sum up your video marketing strategy in a few actionable slides, use this template.

1. Video Marketing Strategy Overview
Objective(s)
Audience
Channels
Categories
Topics
Resources
Awareness / Consideration / Conversion / Loyalty
Personas / Demographics
Youtube Instagram TikTok Facebook
- Organic (Feed,
Shorts)
- Paid
- Organic (Reels,
Stories)
- Paid
- Organic
- Paid
- Organic
- Paid
- Tutorials
- FAQs
- Educational
- Brand films
- Tutorials
- Event promo
- Content Promo
- Tutorials
- Creator Videos
- Trending sounds
- Event promo
- Content promo
In-house team / Outsourced partners / Tools
Need help with video? Book a call at: superside.com/video

2. Video Marketing Strategy KPIs
Awareness
Consideration
Conversion
Loyalty
F U N N E L S T A G E S S A M P L E K P I s
Views, impressions, unique viewers,
awareness lift, ad recall
View-through rate, watch time, audience
retention, favorability lift, consideration lift,
brand interest lift
Clicks, calls, sign ups, opportunities, sales,
purchase intent lift
Return visits, social engagement,
favorability lift
Need help with video? Book a call at: superside.com/video

3. Need help with video? Book a call at: superside.com/video
M O N T H 1 M O N T H 2 M O N T H 3
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Video Marketing Strategy Calendar