1. Global Entrepreneurship Week at
Penn State
November 15th-20th, 2015
Happy Valley Communications
Fall Campaign Book
2. 2
Client
Global
Entrepreneurship
Week
at
Penn
State
Linda
Feltman
Senior
Business
Consultant,
Coordinator
for
Global
Entrepreneurship
Week
(GEW)
Penn
State
Small
Business
Development
Center
814-‐880-‐9288
lcf8@psu.edu
Happy Valley Communications
Account Team Contact Information
Casey
Adam
Account
Executive
908-‐303-‐0176
caseyadam4@gmail.com
Marisa
DeGennaro
Account
Associate
908-‐566-‐8042
medegennaro4@gmail.com
Kevin
Kelley
Account
Associate
215-‐534-‐2591
kevinkelley1994@gmail.com
Amanda
McIlvain
Account
Associate
443-‐878-‐6711
amanda.mcilvain@gmail.com
Kayla
Sredni
Account
Associate
954-‐990-‐9977
ksredni@gmail.com
Jill
Tatios
Account
Associate
484-‐832-‐7034
jilltatios@gmail.com
3. 3
Table of Contents
Client
Summary
4
Target
Audience
5
Research/SWOT
Analysis
6
Goals
and
Objectives
7
Evaluation
of
Goals
and
Objectives
8
Media
Coverage___________________________________________________________9
Promotional
Materials
and
Ads
Flyering_____________________________________________________
37
Toilet
Paper
38
Balloons
39
College
TVs
39
Social
Media
Summary___________________________________________________
40
Facebook
41
Twitter
43
Blogs_______________________________________________________
48
4. 4
Client Summary
Global Entrepreneurship Week http://wearegen.co/gew/about
“Global
Entrepreneurship
Week
(GEW)
is
the
world’s
largest
celebration
of
innovators
and
job
creators
who
launch
startups
that
bring
ideas
to
life,
drive
economic
growth
and
expand
human
welfare.
Each
year
in
November
GEW
hosts
over
34,000
events
in
160
countries
around
the
world.
These
events,
from
large-‐scale
competitions
to
intimate
networking
gatherings,
connect
participants
to
potential
collaborators,
mentors
and
even
investors—introducing
them
to
new
possibilities
and
exciting
opportunities.
Millions
who
had
never
before
considered
launching
their
own
ventures
soak
up
advice
and
inspiration
from
the
likes
of
Richard
Branson,
Michael
Dell
and
Muhammad
Yunus.
Thousands
of
brand
new
startups
spring
to
life
through
boot
camps
like
Startup
Weekend
and
competitions
like
Startup
Open.
Hundreds
of
universities
strengthen
connections
that
help
them
commercialize
research
from
their
labs.
Researchers
and
policymakers
engage
in
discussions
around
the
world
to
examine
the
underlying
policies
necessary
to
promote
entrepreneurial
growth.
And
serial
entrepreneurs
share
their
expertise
through
activities
like
EO24,
run
by
the
Entrepreneurs’
Organization,
and
practical
training
courses
like
FastTrac.
Meanwhile,
world
leaders
and
local
elected
officials
alike
have
embraced
the
campaign
as
they
look
to
fuel
the
economic
engine
of
high-‐growth
startups
in
their
own
countries
and
communities.
During
2013
alone,
126
heads
of
state
and
ministers
from
69
countries
supported
Global
Entrepreneurship
Week
by
speaking
at
activities
during
the
Week,
filming
statements
of
support
or
otherwise
endorsing
the
national
campaigns
in
their
countries.
GEW
is
more
than
just
an
awareness
campaign.
It
is
a
platform
for
connection
and
collaboration—engaging
all
players
along
the
entrepreneurship
spectrum
in
strengthening
ecosystems
around
the
world.”
About
Global
Entrepreneurship
Week
at
Penn
State
In
2015,
GEW
at
Penn
State
hosted
over
100
events
and
activities
aiming
to
inspire
and
connect
students,
university
faculty,
and
community
members.
GEW
at
Penn
State
particularly
focused
on
students,
promoting
itself
as
an
opportunity
for
anyone
interested
in
exploring
their
potential
as
a
self-‐starter
or
innovator.
In
2014
GEW
at
Penn
State
was
the
largest
GEW
partner
in
the
nation
with
over
5,000
participants.
Global Entrepreneurship Week Attendance 2015
Student
Attendees
Student
Volunteers
SBDC Speakers,
Judges, or PSU
Staff/Faculty
Community
Attendees
Total
Attendees
3,751 204 72 92 421 5,058
5. 5
Target Audience
Primary Target Audience:
Happy
Valley
Communications’
GEW
team
has
recognized
undergraduate
students,
ages
18-‐24
as
the
primary
target
audience.
One
of
the
goals
and
missions
of
GEW
is
to
share
the
enthusiasm
of
entrepreneurship
by
inspiring
students.
Happy
Valley
Communications
has
recognized
the
significant
role
students’
share
in
the
success
of
this
event,
with
several
student
organizations
participating
and
sponsoring
GEW.
Although
all
undergraduate
students
were
considered
among
the
primary
target
audience,
students
with
applicable
majors
such
as
business
or
those
with
greater
interest
in
entrepreneurship
were
specifically
targeted
by
the
HVC
account
team.
These
students
were
considered
to
be
the
most
receptive
to
the
lineup
of
events,
with
their
interests
closely
aligning
with
the
core
mission
of
GEW.
Secondary Target Audience:
Secondary
audiences
are
composed
of
State
College
community
members
and
professors.
State
College
Community:
Happy
Valley
Communications
sought
to
target
this
audience
to
incorporate
aspects
of
the
client’s
mission.
In
addition
to
inspiring
students,
GEW
sought
to
celebrate
entrepreneurship
within
the
community
by
featuring
several
local
businesses
in
the
lineup
of
events.
In
addition,
certain
events
required
an
admission
price
making
adults
more
likely
to
attend
those
events
than
students
in
our
primary
audience.
Professors:
Penn
State
University
professors,
especially
those
in
relevant
business
and
entrepreneurial
fields
were
considered
key
among
the
secondary
target
audience.
Professors
relay
information
about
GEW
events
to
their
students
and
often
offer
extra
credit
for
attending
events
applicable
to
the
content
of
their
class.
Happy
Valley
Communications
worked
closely
with
several
faculty
and
staff
to
discuss
GEW
events
and
encourage
student
participation.
6. 6
Research/SWOT Analysis
Strengths
1. Events
that
target
both
students
and
community
members,
bringing
in
the
largest
possible
audience
2. The
numerous
events
provides
a
wide
range
of
variety
that
appeals
to
a
large
audience
3. Professors
offer
credit
for
attending
and
structure
events
around
their
curriculum,
so
it
allows
the
material
to
be
relevant
to
individual
students
4. Our
GEW
has
been
one
of
the
largest
in
the
country,
helping
to
garner
publicity
Weaknesses
1. Non-‐participants
may
believe
entrepreneurship
doesn’t
apply
to
them.
“If
I’m
not
going
to
start
my
own
business
why
should
I
go
to
these
events?”
These
events
do
not
always
feel
applicable
to
non-‐business
majors.
2. The
setup
of
the
website
is
cluttered
and
not
user
friendly
Opportunities
1. Using
social
media
to
show
that
GEW
events
are
relatable
to
students
of
all
majors
and
across
all
organizations
2. Further
aligning
the
interests
and
goals
of
Penn
State
community
and
the
State
College
community
3. Recruiting
more
entrepreneurs
that
fit
into
the
general
interests
of
college
students
(like
Brandon
Stanton
from
GEW
2014)
4. Continuing
the
success
of
GEW
promotes
positive
publicity
for
GEWUSA
and
the
wider
Penn
State
University
Threats
1. GEW
falls
right
before
Thanksgiving
Break
when
students
are
busy
finishing
up
assignments
before
the
time-‐off,
potentially
threatening
student
engagement
2. Maintaining
fresh
events
for
the
future
years
without
repeating
too
much
3. Attendance
may
have
been
hurt
with
Valley
Week
and
the
occurrence
of
the
Paris
attacks
coinciding
with
GEW
events
7. 7
Goals and Objectives
Goal:
To
increase
the
attendance
and
awareness
of
Penn
State
students
and
State
College
community
members
for
GEW
2015
at
Penn
State.
Objective 1:
To
increase
awareness
of
GEW
at
Penn
State
among
our
target
audiences
Objective 2:
To
increase
the
number
of
Facebook
“likes”
on
the
GEW
at
Penn
State
page
Objective 3:
To
have
at
least
three
articles
written
about
GEW
as
a
whole
or
specific
GEW
events
prior
to
the
week
of
events
at
the
majority
of
local
media
outlets
(The
Daily
Collegian,
Centre
Daily
Times,
Onward
State,
Centre
Country
Report,
etc.)
Objective 4:
To
increase
promotional
presence
on
campus,
specifically
among
our
targets
Tactics:
To
accomplish
the
goals
and
objectives
our
team
used
a
variety
of
tactics.
These
included:
● Increasing
our
social
media
presence
(Facebook
and
Twitter)
by
posting
engaging
content
on
each
Global
Entrepreneurship
Week
at
Penn
State
social
media
platform
● Using
all
accounts
to
inform
our
audiences
of
events,
as
well
as
to
interact
with
them
● Creating
Media
Pitches
and
event
summaries
to
distribute
to
local
media
outlets
● Hanging
promotional
GEW
balloons
across
The
Library
Mall
before
the
week
long
event
● Flyering
classrooms
with
information
about
GEW
the
week
prior
to
GEW
● Reaching
out
to
professors,
GEW
speakers,
Penn
State
alumni,
and
local
community
leaders
to
write
blogs
to
be
posted
ands
shared
through
the
GEW
website
8. 8
Evaluation of Goals and Objectives
At
the
conclusion
of
Global
Entrepreneurship
Week,
the
total
attendance
of
all
the
events
reached
5,058
students,
surpassing
the
total
from
2014.
The
overall
goal
of
the
campaign
to
increase
attendance
was
accomplished.
In
addition
to
the
increased
attendance,
we
were
also
able
to
increase
awareness
and
social
media
presence
among
our
three
target
audiences:
students,
faculty,
and
community
members.
Our
Facebook
page
likes
increased
by
49%,
from
535
to
801
over
the
course
of
the
campaign.
Twitter
followers
increased
by
44%,
from
312
to
448.
Our
goal
to
have
at
least
three
articles
written
about
GEW
was
surpassed
with
over
19
media
mentions
and
articles.
This
media
coverage
focused
on
GEW
as
a
whole
in
addition
to
specific
events
that
were
of
interest
among
our
three
target
audiences.
The
fourth
objective
was
met
by
a
number
of
actions
taken
to
promote
GEW
around
campus
such
as,
the
balloons,
banner
on
Osmond,
the
HUB
table,
flyers,
and
advertisements
in
the
HUB
and
on
monitors
throughout
10
different
colleges.
Through
the
use
of
our
tactics,
we
met
all
four
objectives
at
the
conclusion
of
our
campaign
for
Global
Entrepreneurship
Week
2015.
9. 9
Media Coverage
Date Outlet Title Link
10/22/15
Penn
State
News
Penn
State
Berks
to
celebrate
Global
Entrepreneurship
Week
Nov.
16-‐22
http://news.psu.edu/story/376652/2
015/10/22/academics/penn-‐state-‐
berks-‐celebrate-‐global-‐
entrepreneurship-‐week-‐nov-‐16-‐22
10/30/15
Penn
State
News
Penn
State
Altoona
celebrates
Global
Entrepreneurship
Week
Nov.
16-‐20
http://news.psu.edu/story/377763/2
015/10/30/penn-‐state-‐altoona-‐
celebrates-‐global-‐entrepreneurship-‐
week-‐nov-‐16-‐20
11/3/15
Penn
State
News
Penn
State
Lehigh
Valley
to
celebrate
Global
Entrepreneurship
Week
Nov.
15-‐20
http://news.psu.edu/story/378702/2
015/11/03/academics/penn-‐state-‐
lehigh-‐valley-‐celebrate-‐global-‐
entrepreneurship-‐week
11/4/15
Penn
State
News
Global
Entrepreneurship
Week
at
Penn
State
to
offer
opportunities,
ideas
http://news.psu.edu/story/378738/2
015/11/04/impact/global-‐
entrepreneurship-‐week-‐penn-‐state-‐
offer-‐opportunities-‐ideas
11/6/15
Penn
State
News
Arts
Entrepreneurship
Program
events
during
Global
Entrepreneurship
Week
http://news.psu.edu/story/379639/2
015/11/06/arts-‐and-‐
entertainment/arts-‐
entrepreneurship-‐program-‐events-‐
during-‐global
11/7/15
Altoona
Mirror
Penn
State
Altoona
to
Mark
Global
Entrepreneurship
Week
http://altoonamirror.com/page/cont
ent.detail/id/623428/Penn-‐State-‐
Altoona-‐to-‐mark-‐Global-‐
Entrepreneurship-‐Week.html
11/11/15
Statecollege.com
Entrepreneurship
Week
at
Psu
to
Offer
Opportunities
http://www.statecollege.com/news/
business/entrepreneurship-‐week-‐at-‐
psu-‐to-‐offer-‐opportunities,1466022/
10. 10
11/11/15
The
Daily
Collegian
Johnny
Cupcakes
Gives
Lecture
Explaining
the
Success
of
His
Sweet
Business
http://www.collegian.psu.edu/arts_a
nd_entertainment/article_d4fb2fe0-‐
8887-‐11e5-‐af3f-‐c3a9c9453fc4.html
11/12/15
Centre
Daily
Times
Giving
You
The
Business
http://www.centredaily.com/2015/1
1/12/5012108_giving-‐you-‐the-‐
business.html?rh=1
11/12/15
ComMedia
Fishing
For
Business
http://commedia.psu.edu/centre-‐
county-‐report/story/fishing-‐for-‐
business
11/15/15
Centre
Daily
Times
Penn
State
Offering
Nearly
100
Events
during
Global
Entrepreneurship
Week
http://www.centredaily.com/news/l
ocal/education/penn-‐
state/article45213654.html
11/15/15
We
Are
Central
PA
Penn
State
hosts
largest
global
entrepreneurship
week
in
U.S,
http://www.wearecentralpa.com/ne
ws/penn-‐state-‐hosts-‐largest-‐global-‐
entrepreneurship-‐week-‐in-‐us
11/16/15
B94.5
N/A
http://b945live.com/the-‐morning-‐
getaway/
11/16/15
Onward
State
This
week
is
Global
Entrepreneurship
Week
at
Penn
State
http://onwardstate.com/2015/11/16
/this-‐week-‐is-‐global-‐
entrepreneurship-‐week-‐at-‐penn-‐
state/
11/16/15
PSNTV
PSN
News
https://www.youtube.com/watch?v=
kj8S1lxFMwo
11/17/15
Reading
Eagle
Penn
State
Berks
Global
Entrepreneurship
Week
http://www.readingeagle.com/mone
y/article/penn-‐state-‐berks-‐to-‐host-‐
global-‐entrepreneurship-‐week
11/18/15
The
Daily
Collegian
Musician
Joe
Crookstone
Speaks
to
Penn
State
Students
Tuesday
for
Global
Entrepreneurship
Week
http://www.collegian.psu.edu/news/
campus/article_4ad63956-‐8da8-‐
11e5-‐bd5f-‐c7e037fce474.html
The
Lion
FM
N/A
http://www.thelion.fm
11. 11
Penn State News
Penn State Berks to celebrate
Global Entrepreneurship Week
Nov. 16-22
October 22, 2015
READING,
Pa.
—
In
today’s
economic
environment,
entrepreneurship
is
one
of
the
most
important
aspects
of
our
economy.
In
an
effort
to
inspire
an
entrepreneurial
spirit
among
students
and
to
seek
partnerships
with
business
and
industry
that
foster
economic
growth
for
the
local
community,
Penn
State
Berks
—
along
with
all
of
Penn
State
University
—
is
celebrating
Global
Entrepreneurship
Week
Nov.
16–
22.
Penn
State
Berks
has
several
events
planned
for
aspiring
student
entrepreneurs,
and
some
are
open
to
the
public.
Tuesday,
Nov.
17,
12:15
p.m.–1:30
p.m.,
Room
245,
Gaige
Technology
and
Business
Innovation
Building
Global
Opportunities
for
an
Entrepreneurial
Solar
Energy
Company
Paul
Eisenhuth,
CEO
of
CEWA
Technologies,
and
Connie
Faylor,
regional
manager
of
the
Greater
Reading/Berks/Schuylkill
Ben
Franklin
Technology
Partners,
will
be
guest
speakers
in
the
campus'
entrepreneurial
mindset
class.
Founded
in
April
2009,
CEWA
Technologies
develops
and
markets
CSP
(concentrating
solar
power)
point
concentrator
dishes
that
utilize
solar
technology
in
innovative
ways
to
generate
sustainable
power
at
a
price
competitive
with
fossil
fuels.
Ben
Franklin
Technology
Partners
is
one
of
the
nation’s
longest-‐running
technology-‐based
economic
development
programs.
For
more
than
31
years,
BFTP
has
provided
both
early-‐stage
and
established
companies
with
funding,
business
and
technical
expertise
and
access
to
a
network
of
innovative,
expert
resources.
This
presentation
is
open
to
students
of
the
college.
12. 12
Wednesday,
Nov.
18,
10:30
a.m.–2:30
p.m.,
Room
244,
Gaige
Technology
and
Business
Innovation
Building
Penn
State
Berks
students
in
the
Entrepreneurship
Club
and
entrepreneurship
and
innovation
minor
will
hold
a
workshop
for
Reading
School
District
high
school
students
enrolled
in
the
Penn
State
Educational
Partnership
Program
(PEPP).
The
PEPP
students
will
learn
about
entrepreneurship,
self-‐assessment,
3-‐D
printing,
and
writing
a
business
plan.
The
workshop
will
begin
by
focusing
on
what
it
means
to
be
an
entrepreneur.
The
PEPP
students
will
learn
how
to
become
innovative
thinkers,
and
through
the
self-‐assessment
portion
of
the
workshop,
the
students
will
learn
about
themselves,
their
passions,
networking,
and
generating
new
ideas.
Finally,
they
will
be
taught
the
basics
of
writing
a
business
plan
and
how
to
incorporate
their
plan
with
the
needs
of
their
community.
PEPP
is
an
early-‐intervention
collaboration
between
Penn
State
Berks
and
the
Reading
School
District.
The
mission
of
the
program
is
to
enhance
academic
preparedness
and
motivation
levels
in
its
Reading
School
District
participants
to
pursue
higher
education.
PEPP
also
recruits
and
trains
students
from
Penn
State
Berks,
most
of
whom
are
childhood
and
early
adolescent
education
majors,
to
act
as
PEPP
learning
assistants.
Abdullah
Konak,
professor
of
information
sciences
and
technology,
and
Sadan
Kulturel-‐Konak,
professor
of
management
information
systems,
coordinator
of
the
entrepreneurship
and
innovation
minor,
and
adviser
of
the
Entrepreneurship
Club
at
Penn
State
Berks,
are
faculty
advisers
and
workshop
co-‐coordinators.
Thursday,
Nov.
19,
3-‐4
p.m.,
Room
248
and
Room
114,
Gaige
Technology
and
Business
Innovation
Building
Ecoult:
An
International
Success
Story
Jason
Hoffman,
senior
engineer
with
Ecoult,
will
speak
about
the
entrepreneurial
company
that
has
created
a
revolutionary
energy
storage
system.
Hoffman
will
provide
a
history
of
Ecoult
and
a
description
of
the
relationship
between
Ecoult
and
its
parent
company,
East
Penn
Manufacturing
Company,
located
in
Lyon
Station.
He
will
also
provide
an
overview
of
the
unique
Ecoult
technology
and
the
13. 13
applications
of
that
technology.
In
2013,
Ecoult
was
named
in
the
Cleantech
Group’s
prestigious
2013
Global
Cleantech
100.
Ecoult
developed
a
revolutionary
battery
storage
system
featuring
new
technology
invented
and
incubated
by
Australia's
Commonwealth
Scientific
and
Industrial
Research
Organisation
(CSIRO).
The
new
venture,
which
is
supported
by
international
corporate,
government
and
research
partners,
is
expected
to
change
the
role
that
solar
and
wind
energy
play
in
the
electricity
market
by
smoothing
the
volatility
of
renewable
power
and
allowing
it
to
be
integrated
seamlessly
into
the
grid.
At
Penn
State
Berks,
Ecoult
batteries
were
used
in
the
microgrid
located
in
the
automation
lab
in
the
Gaige
building.
Hoffman
will
provide
an
explanation
of
how
Ecoult
batteries
work
in
the
microgrid.
This
event
is
sponsored
by
the
Penn
State
Berks
entrepreneurship
and
innovation
minor,
and
it
is
free
and
open
to
the
public,
but
seating
is
limited.
For
more
information
or
to
reserve
a
seat
at
this
presentation,
contact
Kathy
Cavanaugh
at
610-‐396-‐6220.
Thursday,
Nov.
19,
6:30–7:30
p.m.,
Room
246,
Gaige
Technology
and
Business
Innovation
Building
Helping
PA
Entrepreneurs
Reach
Global
Markets:
Resources
and
Assistance
Available
through
the
PA
Dept.
of
Community
and
Economic
Development
This
program
will
provide
an
overview
of
the
types
of
assistance
that
are
available
to
entrepreneurs
in
Pennsylvania
through
the
PA
Department
of
Community
and
Economic
Development.
Guest
speakers
will
include
Katherine
Skopp,
Director
of
Global
Partnerships,
PA
Department
of
Community
and
Economic
Development
Office
of
International
Business
Development,
and
others.
This
event
is
sponsored
by
the
Penn
State
Berks
Entrepreneurship
and
Innovation
minor,
and
it
is
free
and
open
to
the
public,
but
seating
is
limited.
For
more
information
or
to
reserve
a
seat
at
this
presentation,
contact
Cavanaugh
at
610-‐396-‐6220.
14. 14
In
addition
to
these
events
and
lectures,
Kulturel-‐Konak
and
Konak
are
taking
their
creativity
and
innovation
workshop
class,
composed
of
four
Penn
State
Berks
students,
to
Nicaragua
from
Nov.
21–29.
There
they
will
reside
at
the
Fabretto
Center,
an
educational
center
whose
mission
is
to
empower
underserved
children
and
their
families
to
reach
their
full
potential,
improve
their
livelihoods,
and
take
advantage
of
economic
opportunity
through
education
and
nutrition,
The
faculty
and
students
will
teach
the
Nicaraguan
youth
business
skills
so
that
they
may
become
self
sufficient.
Penn
State
Berks
is
committed
to
entrepreneurship
and
economic
development.
The
Creativity,
Entrepreneurship
and
Economic
Development
(CEED)
Center
was
established
in
the
fall
of
2011
as
part
of
the
Gaige
Technology
and
Business
Innovation
Building.
The
CEED
Center
is
an
extension
of
the
college’s
entrepreneurship
and
innovation
minor.
This
interdisciplinary
18-‐credit
minor
is
designed
to
foster
an
entrepreneurial
spirit,
creativity,
and
leadership
in
students.
Since
the
CEED
Center
was
established,
it
has
sponsored
several
Entrepreneurship
Speaker
Series
panel
discussions,
composed
of
both
student
entrepreneurs
who
have
started
their
own
businesses
and
local
entrepreneurs
from
the
business
community.
In
addition,
several
collaborative
initiatives
have
been
undertaken
between
students,
faculty,
business
and
industry
leaders,
and
members
of
organizations
from
around
the
world.
For
more
information
on
these
projects
or
the
CEED
Center,
contact
Kulturel-‐Konak
at
610-‐396-‐6137
or
via
email
at
sadan@psu.edu.
15. 15
Penn State News
Penn State Altoona celebrates
Global Entrepreneurship Week
Nov. 16-20
October 30, 2015
ALTOONA,
Pa.
—
For
the
first
time,
Penn
State
Altoona
is
participating
in
Global
Entrepreneurship
Week,
scheduled
this
year
for
Nov.
16-‐20.
The
campus
is
partnering
with
University
Park
on
two
events
while
holding
several
of
its
own
for
aspiring
student
entrepreneurs.
Some
events
are
open
to
the
public.
Global
Entrepreneurship
Week
is
the
world’s
largest
celebration
of
the
innovators
and
job
creators
who
launch
startups
that
bring
ideas
to
life,
drive
economic
growth,
and
expand
human
welfare.
Global
Entrepreneurship
Week
inspires
people
everywhere
through
activities
designed
to
help
them
explore
their
potential
as
self-‐
starters
and
innovators.
These
activities,
from
competitions
and
events
to
intimate
networking
gatherings,
connect
participants
to
potential
collaborators,
mentors
and
even
investors
—
introducing
them
to
new
possibilities
and
exciting
opportunities.
To
get
started,
students
may
join
the
Global
Entrepreneurship
Week
Selfie
Challenge
at
Penn
State
Altoona.
From
Nov.
9-‐10,
find
one
of
the
following
destinations
or
resources
—
a
local
business
owner
who
started
his
or
her
own
business,
a
professor
who
teaches
about
entrepreneurship,
an
incubator,
a
flyer
about
a
campus
entrepreneurship
competition,
or
a
Facebook
page
about
a
Penn
State
Altoona
entrepreneurs’
club
—
and
take
a
selfie!
Post
to
@PSUaEshipCtr
on
Instagram
for
a
chance
to
win
a
$25
Sheetz
gift
card.
Each
selfie
will
count
as
one
entry,
so
post
as
many
selfies
as
you
can
(just
no
repeats!).
Names
of
participating
students
will
be
drawn
at
random
from
Instagram
entries
on
Nov.
20.
16. 16
Global
Entrepreneurship
Week
will
kick
off
with
a
student
entrepreneur
panel
from
5-‐6
p.m.
on
Monday,
Nov.
16,
in
the
Sheetz
Center
for
Entrepreneurial
Excellence
at
Penn
State
Altoona.
Several
students
will
explain
how
they
used
Penn
State
Altoona
resources
to
help
them
launch
a
successful
business.
They
will
share
their
experiences
and
talk
about
how
they
balance
the
needs
of
their
business
with
the
college
experience.
The
public
is
encouraged
to
attend
and
support
these
student
entrepreneurs.
There
is
also
the
"First
Step
to
Starting
a
Business"
workshop,
set
for
6-‐7:30
p.m.
Nov.
16
in
262
Willard
Building
on
Penn
State's
University
Park
campus.
This
workshop
for
students
will
help
aspiring
entrepreneurs
to
begin
the
process
of
successful
business
ownership,
including
evaluating
business
ideas,
developing
a
business
plan,
and
exploring
financing
options.
The
program
is
free,
but
you
must
register
online
at
http://sbdc.psu.edu/seminars/.
Two
sessions
of
a
seminar
titled
"Emotional
Intelligence:
The
Key
to
Your
Leadership
Potential"
will
be
held
from
9-‐11:30
a.m.
and
5:30-‐8
p.m.
on
Wednesday,
Nov.
18,
in
the
Sheetz
Center
for
Entrepreneurial
Excellence.
The
sessions
will
help
you
to
understand
your
personal
emotional
quotient,
discover
the
science
behind
your
emotional
reactions,
and
more.
Register
for
this
free
program
at
altoona.psu.edu/businesstraining,
by
calling
814-‐949-‐5535
or
emailing
sra1@psu.edu.
Students
can
also
attend
"The
Mind
of
an
Entrepreneur"
program
from
3-‐4
p.m.
Nov.
18
at
243
S.
Allen
Street
in
State
College.
What
is
it
about
the
way
a
person
thinks
that
makes
him
or
her
a
successful
star-‐up
leader
or
an
entrepreneur
who
will
be
successful?
Join
entrepreneurial
thought
leaders
to
delve
into
the
subject.
A
two-‐day
"Advanced
Strategic
Business
Facilitation
Training"
will
be
offered
Nov.
20
and
21
in
the
Devorris
Downtown
Center
in
Altoona.
The
program
is
open
to
the
public
and
runs
from
7:30
a.m.
to
6
p.m.
both
days.
It
is
designed
to
give
trainees
the
ability
to
facilitate
business
sessions
within
their
own
company
or
with
other
companies.
The
model
used
will
be
the
Seven
Swords
of
Strategic
Business
Facilitation
methodology
outlined
in
the
book.
This
class
provides
a
new
skill
for
legal,
business,
medical,
and
ADR
professionals,
as
well
as
students
pursuing
any
of
17. 17
these
fields.
Cost
is
$2,500
per
participant
or
$1,800
per
participant
with
a
group
of
five
or
more.
Register
by
calling
814-‐949-‐5535.
For
more
information
about
Global
Entrepreneurship
Week,
visit
altoona.psu.edu/gew.
Penn State News
Penn State Lehigh Valley to
celebrate Global
Entrepreneurship Week Nov. 15-
20
November
3,
2015
Penn
State
Lehigh
Valley
aims
to
inspire
an
entrepreneurial
spirit
in
its
students.
For
the
week
of
Nov.
15-‐20,
the
Lehigh
Valley
campus—
along
with
all
of
Penn
State
—
is
celebrating
Global
Entrepreneurship
Week.
From
students
who
want
to
study
abroad
to
business
students
interested
in
international
project
management,
Penn
State
Lehigh
Valley
has
a
couple
of
events
planned
for
aspiring
student
entrepreneurs,
with
one
open
to
the
public.
Noon
to
1
p.m
Monday,
Nov.
16,
Room
219,
Penn
State
Lehigh
Valley
Educators
as
Entrepreneurs
To
teachers,
the
classroom
is
their
world,
but
what
happens
when
the
world
becomes
their
classroom?
Education
students
are
invited
to
hear
different
perspectives
from
a
pre-‐service
teacher
and
university
administrator/educator
about
the
entrepreneurial
spirit
that
is
awakened
when
an
invitation
to
collaborate
18. 18
with
a
university
abroad
is
accepted.
A
teacher's
world
and
an
entrepreneur's
world
collide
and
unique
opportunities
result!
Nancy
Coco,
director
of
corporate
and
community
education
at
Penn
State
Lehigh
Valley
and
director
of
the
Penn
State
Lehigh
Valley
Writing
Project,
will
present
with
Crystal
Ball,
an
adult
student
earning
a
degree
in
early
childhood
education
at
Penn
State
Lehigh
Valley.
7
to
8
p.m.
Monday,
Nov.
16,
Room
302,
Penn
State
Lehigh
Valley
The
Project
that
Never
Sleeps:
International
Project
Management
International
project
management
requires
a
specific
set
of
skills
to
ensure
success
when
managing
international
projects
that
spread
across
borders
and
cultures.
International
project
management
is
becoming
increasingly
important
in
today’s
global
business
world
where
businesses
are
continuing
to
expand
into
new
countries
and
markets,
either
to
increase
their
market
share
or
to
reduce
costs
by
utilizing
more
efficient
resources
of
other
countries.
Pamela
Bender,
Melanie
Sanchez-‐Jones
and
Joseph
Garofalo,
who
have
a
combined
80
years
of
experience
in
engineering,
manufacturing,
and
project
management,
will
be
guest
speakers
for
this
event
geared
toward
students
enrolled
in
management,
project
management,
supply
chain
and
international
business
courses.
12:15
to
1:15
p.m.
Tuesday,
Nov.
17,
Room
135,
Penn
State
Lehigh
Valley
Global
Etiquette
Kara
Amoratis,
international
risk
analyst
and
global
operations
coordinator
for
Penn
State,
will
share
her
expertise
in
the
practical
and
logistical
risks
and
issues
of
international
travel
and
global
operations.
Amoratis
will
present
her
perspective
on
safe
and
effective
travel
in
the
modern
world.
For
students
and
local
community
members
planning
to
study
or
travel
abroad,
Amoratis
will
review
medical
insurance,
converting
money,
entry/exit
fees,
passport
rules
and
legal
issues
abroad,
among
other
topics.
This
event
is
open
to
students,
parents
and
the
19. 19
general
public.
Lunch
will
be
available
to
Penn
State
Lehigh
Valley
students,
sponsored
by
SAF
Funding.
Attend
one
or
more
of
Penn
State
Global
Entrepreneurship
Week’s
events
and
become
part
of
an
international
entrepreneurship
celebration
with
150
countries,
24,000
partners
and
34,000
events
To
plan
to
attend
one
of
the
events,
visit
the
Global
Entrepreneurship
Week
website.
For
more
information,
contact
Diane
McAloon
at
610-‐285-‐5066
or
dmcaloon@psu.edu.
Student and community entrepreneurs share ideas on how to start your own business during GEW
Penn State.
20. 20
Penn State News
Global Entrepreneurship Week at Penn
State to offer opportunities, ideas
November 4, 2015
UNIVERSITY
PARK,
Pa.—Global
Entrepreneurship
Week
(GEW)
is
an
international
initiative
for
entrepreneurs
taking
place
in
more
than
160
countries.
GEW
at
Penn
State
officially
kicks
off
on
campus
and
in
downtown
State
College
Nov.
15,
but
the
week
leading
up
to
it
is
also
packed
with
events.
Linda
Feltman,
senior
business
consultant
at
the
Penn
State
Small
Business
Development
Center,
is
the
coordinator.
“GEW
at
Penn
State
was
recently
recognized
by
the
Ewing
Marion
Kaufman
Foundation
for
being
the
top
GEW
partner
in
the
United
States,”
Feltman
said.
“We
are
excited
to
offer
nearly
100
events
that
have
been
planned
by
students,
faculty
and
the
community
and
a
majority
of
them
are
open
and
free
to
the
public.”
GEW
events
are
scheduled
on
campus
and
at
local
businesses,
including
New
Leaf
Initiative.
“The
event
creates
a
connection
between
established
entrepreneurs
in
the
community
and
caring,
talented
students
which
(may)
lead
to
jobs
or
internships,”
said
Galen
Bernard,
director
for
New
Leaf
Initiative.
Ryan
Yosua,
a
senior
in
the
College
of
Information
Sciences
and
Technology,
began
a
business
—
YosuaTreeGames
—
with
his
brother
while
they
were
students
at
Penn
State.
Yosua
will
participate
in
a
student
entrepreneurship
panel
during
GEW.
21. 21
“I
have
been
able
to
take
advantage
of
lots
of
great
resources
at
Penn
State
to
help
grow
my
business,
and
I’m
excited
to
have
the
chance
to
help
other
students
out,”
Yosua
said.
Events
featuring
Johnny
“Cupcakes”
Earle,
named
America’s
No.
1
entrepreneur
by
Businessweek
and
a
startup
workshop
are
two
of
the
events
scheduled
the
week
leading
up
to
GEW,
Nov.
5–12.
A
Lufthansa
vice
president
will
discuss
"intrapreneurship"
versus
entrepreneurship,
author
Anne
Deeter
Gallaher
will
host
a
dialogue
for
women
in
business
and
student
entrepreneurs
will
get
a
chance
to
pitch
ideas
during
events
scheduled
Nov.
15-‐20.
Penn
State
Abington,
Penn
State
Altoona,
Penn
State
Berks,
Penn
State
DuBois,
Penn
State
Harrisburg,
Penn
State
Lehigh
Valley,
Penn
State
Center
Lewistown
and
Penn
State
World
Campus
will
also
host
GEW
events.
Several
events
will
be
streamed
live.
For
a
complete
schedule
visit
GEW
Penn
State.
23. 23
We Are Central PA
Penn
State
hosts
largest
global
entrepreneurship
week
in
U.S.
By
Marielena
Balouris
|
mbalouris@wtajtv.com
Published
11/15
2015
11:23PM
Updated
11/15
2015
11:33PM
State
College,
Centre
County,
Pa.
Starting
Monday,
160
countries
will
celebrate
global
entrepreneurship
week.
The
largest
celebration
in
the
U.S.
Is
in
our
area.
It's
all
about
Innovation
and
entrepreneurship
at
Penn
State,
and
both
students
and
community
members
say
State
College
is
the
perfect
place
for
that
to
happen.
That's
part
of
the
reason
why
Penn
State
has
the
largest
Global
Entrepreneurship
Week
celebration
in
the
U.S..
The
events
are
not
just
for
Penn
State
students
-‐-‐
they're
for
the
entire
community.
Todd
Erdley,
Founder
and
CEO
of
Videon,
said,
"As
far
as
State
College,
is
it
an
entrepreneurial-‐rich
town,
it
has
the
potential
to
be
that.
You
have
the
elements
coming
together.
You
have
Penn
State
24. 24
dedicated
to
it,
you
have
the
community
awakening,
you
have
a
lot
of
different
things
happen
where
entrepreneurs
can
really
do
something
amazing."
Erdley
spoke
to
a
crowd
at
the
State
Theater
on
Sunday
night.
He
was
joined
by
Andrew
Muirhead,
a
VP
at
Lufthansa
Technik.
Their
presentation
defined
the
differences
between
entrepreneurship
and
intrapreneurship.
They
also
shared
their
stories
of
how
they
achieved
success.
"I
said
you
know
what
I'm
going
to
make
a
lot
of
money,
I'm
going
to
have
a
lot
of
fun
and
then
that
company
went
bankrupt.
So
you
know
starting
out
was
really,
really
hard.
I'm
one
of
those
that
failed
but
the
second
company
I've
started
and
it
has
really
done
well,"
said
Erdley.
Penn
State
also
recently
announced
the
creation
of
LaunchBox-‐-‐
a
place
where
students
and
community
members
can
work
together
on
new
ideas.
Neil
Sharkey,
Penn
State
VP
for
Research,
said,
"We
have
a
lot
of
bright
ideas
floating
around
and
we
should
do
this
better
and
we'd
really
like
to
jump-‐start
the
local
economy
and
use
our
ideas
and
keep
them
in
our
local
communities."
Penn
State
is
now
accepting
applications
to
be
one
of
five
teams
that
will
be
the
first
to
work
in
the
LaunchBox.
Teams
accepted
into
the
program
will
have
requirements,
one
of
them
being
a
10-‐week
program
with
classes
geared
toward
how
to
create
a
successful
start-‐up.
"We're
trying
to
make
an
ecosystem
here
where
we
have
all
the
resources
needed
for
people
to
succeed,"
said
Sharkey.
And
for
students,
they're
excited
about
these
opportunities.
Matthew
Roda,
Penn
State
freshman,
said,
"If
you
really
have
a
good
idea,
there's
so
many
different
options
available
to
you,
that
you
can
really,
you'll
be
able
to
find
money,
people
to
help
you
out.
25. 25
For
more
information,
visit:
http://www.gewpennstate.org/
Copyright
2015
Nexstar
Broadcasting,
Inc.
All
rights
reserved.
This
material
may
not
be
published,
broadcast,
rewritten,
or
redistributed.
Centre Daily Times
28. 28
The Daily Collegian
Johnny
Cupcakes
gives
lecture
explaining
the
success
of
his
sweet
business
● Amara
Saputo
|
The
Daily
Collegian
●
Nov
11,
2015
Johnny
Earle,
more
commonly
known
as
Johnny
Cupcakes,
has
created
a
graphic
t-‐shirt
company
with
a
tasty
twist.
Hosted
by
the
Student
Program
Association,
Earle
visited
The
State
Theatre
last
night
to
shed
some
entrepreneurial
wisdom
to
an
audience
filled
with
start-‐up
ideas.
“He’s
a
marketing
genius,”
Michael
Black
(senior-‐finance),
who
has
created
a
start-‐up
business,
said.
“I
want
to
learn
more
about
how
he
got
licensing
agreements
with
companies
like
Hello
Kitty.”
Earle,
who
has
created
16
companies
ranging
from
lemonade
stands,
snow
shoveling
and
magic
performances
by
the
time
he
was
16,
said
“real
success
is
being
happy
doing
what
you
love.”
Having
both
an
online
and
storefront
market
advertising
the
carb-‐free,
sugar-‐free
and
fat-‐free
product,
Earle
said
he
has
created
loyal
customers
––
some
who
have
tattooed
the
cupcake
and
crossbones
logo
on
themselves
––
as
well
as
angry
internet
complainers
who
have
waited
in
snaking
lines
to
get
a
red
velvet
cupcake
only
to
be
disappointed
that
the
clothing
store
is
only
designed
to
look
like
a
bakery.
29. 29
“Apple
doesn’t
sell
fruit,
why
should
I
sell
cupcakes?”
Earle
said.
Earle
said
part
of
the
success
of
Johnny
Cupcakes
is
the
unique
experience
customers
have
when
shopping
for
his
cupcake-‐themed
tees.
The
stores
look
and
smell
like
a
bakery
and
the
shirts
are
typically
packaged
in
cupcake
boxes.
“People
thrive
off
of
new
experiences,”
Earle
said.
“I
want
customers
to
feel
like
it’s
their
birthday.
Great
packaging
does
not
get
thrown
away.”
Johnny
Cupcakes
has
hosted
themed
t-‐shirts
such
as
The
Simpsons
where
each
Simpsons-‐themed
shirt
was
sold
with
a
Duff
drink
and,
yes,
a
cupcake
adorned
with
a
little
doughnut.
Other
themed-‐packaging
including
shirts
sold
in
a
vintage
push-‐pop
and
an
ice
cream
carton.
Earle
gave
out
some
words
of
advice
throughout
his
presentation
to
those
“haunted
with
‘what
if’s,’”:
List
12
things
that
make
you
unique,
high-‐five
and
network
and
meet
strangers
unless
they
drive
a
white
van.
Earle
said
he
does
a
very
limited
amount
of
the
traditional,
expensive
advertising.
A
lot
of
it
is
word
to
mouth
that
he
accredits
to
the
Johnny
Cupcakes’
experience.
He
said
he
also
uses
social
media
to
tell
his
followers
to
meet
him
in
town
for
a
pizza
party,
which
is
cheaper
than
traditional
ads
and
gives
him
a
chance
to
personally
meet
his
existing
and
potential
customers.
“Just
to
hear
him
is
amazing,”
Maggie
Norton
(senior-‐geography),
who
sported
a
Johnny
Cupcakes
shirt,
said.
“He’s
so
inspirational
and
he’s
such
an
individual.
I’ve
always
admired
him
for
that.”
Along
with
his
business
advice,
Earle
gave
the
audience
some
pranking
tips.
Earle
said
he
lines
his
friends
cups
with
Orajel
to
make
their
mouths
numb
before
they
go
off
to
hit
on
a
girl.
His
favorite
prank:
“I
opened
up
a
bakery
that
didn’t
sell
food.”
30. 30
The Daily Collegian
Musician
Joe
Crookston
speaks
to
Penn
State
students
Tuesday
for
Global
Entrepreneurship
Week
● Kelly
Powers
|
For
The
Collegian
●
Nov
18,
2015
●
American
folk
singer
Joe
Crookston
plays
guitar
during
Global
Entrepreneurship
Week
in
the
Carnegie
Building
on
Tuesday,
Nov.
17,
2015.
Joe
Crookston
is
both
a
musical
artist
and
a
successful
entrepreneur.
Oftentimes,
it
seems
like
this
combination
is
unobtainable;
however,
on
Tuesday
night,
Crookston
showed
people
just
how
possible
it
is.
31. 31
He
successfully
runs
his
own
business
and
“tours
internationally,”
his
publicist
Elisabeth
Harrod
said.
“I
own
a
house
and
I’m
married
and
I
make
a
good
living,”
Crookston
said.
“I
don’t
buy
into
the
story
of
a
starving
artist.”
This
week
is
Global
Entrepreneurship
Week,
and
Anne
Hoag,
an
associate
professor
in
the
College
of
Communications,
said
she
thinks
Penn
State
“does
it
better
than
anyone.”
Hoag
books
the
entrepreneurs,
like
Crookston,
who
come
to
Penn
State
to
talk
to
students.
“I
like
the
media
entrepreneurs
to
give
students
an
idea
of
what
their
life
could
look
like,”
Hoag
said.
One
student,
Brianna
Debow
(junior-‐telecommunications),
said
she
came
for
not
only
the
entertainment,
but
also
to
learn
about
how
Crookston
became
a
successful
artist
and
businessman.
A
crowd
of
many
Penn
State
students
and
other
members
of
the
State
College
community
listened
to
Crookston’s
playing
and
singing,
as
well
as
his
story.
Crookston
spoke
of
his
unique
life
leading
up
to
today.
“I
only
have
a
high
school
diploma,”
he
said,
mentioning
he
dropped
out
of
Kent
State
University.
He
told
the
crowd
about
his
decision
to
leave
school
and
pursue
an
interest
in
music.
He
said
he
started
off
working
at
a
music
center
in
New
Jersey.
Crookston
said
he
had
a
moment
where
he
discovered
he
could
actually
make
money
as
a
touring
artist.
“I
took
this
dream
and
broke
it
down,
doing
the
math
for
my
business,”
he
said.
“I
started
with
house
concerts
and
built
it
night
after
night.”
32. 32
“There
was
never
an
absence
of
help,”
Crookston
said.
Crookston
said
people
should
find
others
who
have
mastered
their
passion
and
ask
questions.
GEW
aims
to
inspire
students,
Linda
Feltman,
coordinator
of
GEW,
said.
“It
is
fun
to
watch
[students]
decide
to
start
something,
to
do
something,”
she
said.
Crookston
said
that
everyone
in
the
audience
will
be
doing
something
in
their
future
—
they
will
either
love
it
or
hate
it;
therefore,
he
said
it’s
important
to
find
a
career
that
matches
their
passion.
He
showed
students
that
it
is
possible
to
be
successful
in
what
they
love.
“It
can
be
hard,
but
it
would
be
harder
to
be
at
a
job
you
hate.
I
wanted
to
do
something
related
to
my
passion,”
Crookston
said.
Many
students
may
think
that
the
only
way
they
can
succeed
is
through
rigid,
clear-‐cut
careers,
but
last
night
Crookston
showed
them
something
different.
“We
don’t
need
anymore
drones.
The
world’s
people
need
to
go
out
and
be
cultural
creators,”
Crookston
said.
33. 33
Onward State
This
Week
Is
Global
Entrepreneurship
Week
At
Penn
State
BY
ANNA
FOLEY
ON
NOVEMBER
16,
2015
AT
1:59
AM
NEWS,
PENN
STATE
Penn
State
is
joining
forces
with
entrepreneurs
from
more
than
160
countries
and
24,000
partners
to
celebrate
Global
Entrepreneurship
Week.
The
week-‐long
event,
which
officially
started
on
November
15,
will
consist
of
dozens
of
speeches,
workshops,
discussions,
and
meet
ups
on
campus
and
in
downtown
State
College.
The
university
has
participated
in
GEW
since
2009.
Back
then,
the
week
only
had
two
events
and
45
participants.
But
the
event
has
grown
quite
a
bit
since
its
humble
beginnings.
Last
year,
GEW
Penn
State
hosted
78
events
for
over
5,000
participants.
Global
Entrepreneurship
Week
at
Penn
State
is
bigger
than
ever
this
year.
More
than
100
events
will
be
hosted
at
University
Park,
and
many
will
be
available
via
live
stream
for
those
who
cannot
attend.
Here
are
of
some
of
the
week’s
highlights:
Monday,
November
16:
● Student
Entrepreneurship
Panel
(5:30-‐7
p.m.
in
260
Willard):
Hear
from
student
entrepreneurs
at
Penn
State
about
the
resources
the
university
has
for
building
business.
Panelists
include
Assistant
Professor
and
Co-‐Director
of
Lion
Launch
Liz
Kisenwether,
Project
Vive’s
Mary
Elizabeth
McCulloch,
ResumeRuby’s
Mitch
Robinson,
Carl
Rowits,
and
Ryan
Yosua.
● 4
Under
30
(8-‐9:30
p.m.
in
Foster
Auditorium):
Four
recent
Penn
State
graduates
and
current
startup
owners
will
return
to
chat
with
students.
Panelists
include
Pete
Brockman,
Alan
Erdley,
Abu
Fofonah,
and
Zachary
Zimbler.
34. 34
Tuesday,
November
17:
● Entrepreneurial=Improvisational:
How
to
accept
the
good,
bad,
and
the
never-‐saw-‐
that-‐coming
(6-‐8
p.m.
at
the
Palmer
Museum
of
Art):
Lead
by
Craig
Walsh
of
Go
Walsh
Design
studios,
this
workshop
is
focused
on
how
to
overcome
the
roadblocks
and
failures
of
the
entrepreneurial
world.
Wednesday,
November
18:
● Understanding
Business
Cash
Flow
(6-‐7
p.m.
in
262
Willard):
The
Penn
State
Small
Business
Development
Center
will
offer
a
crash
course
in
how
to
set
up
an
accounting
system,
track
income
and
expenses,
and
keep
financial
records.
● Circle
of
6:
Where
is
your
line?
A
Night
of
Sex-‐Positive
Awareness
and
Safety
(7:30-‐
9:00
p.m.
at
the
State
Theatre):
Presented
by
GEW
Women’s
Entrepreneurship
Day,
the
film
“The
Line”
will
be
screened.
After,
filmmaker
Nancy
Schwartzman
will
hold
a
discussion
of
how
she
turned
her
traumatic
date
rape
experience
into
the
creation
of
her
app,
Circle
of
6.
Thursday,
November
19:
● Hacky
Hour
(5:30-‐8:00
p.m.
at
New
Leaf):
This
informal
meet
up
for
developers
will
be
hosted
by
West
Arete’s
President
Scott
Woods.
● Shattering
the
Artist
vs.
Entrepreneur
Paradigm:
A
conversation
with
someone
who
is
a
little
of
both
(6:30-‐8:00
p.m.
at
the
Palmer
Museum
of
Art):
Howard
Udell,
who
is
both
a
musician
and
entrepreneur,
will
host
a
conversation
and
Q&A.
Friday,
November
20:
● Penn
State
Idea
Pitch
Competition
(3-‐4:30
p.m.
in
217
Business
Building):
Presented
by
Smeal
College
of
Business,
this
competition
allows
students
to
collaborate
on
their
ideas
with
Penn
State
faculty.
For
more
information
on
the
pitch
competition,
check
out
their
website.
For
GEW
Penn
State’s
entire
schedule,
visit
the
event’s
page.
35. 35
PSNtv
In
an
interview
with
Jill
Tatios,
the
basis
of
Global
Entrepreneurship
week
was
discussed.
This
interview
included
the
client
summary,
outreach
strategies,
as
well
as
social
media
platforms.
Another
aspect
of
this
interview
includes
events
and
the
main
focus
of
GEW
which
is
innovation.
Reading Eagle
37. 37
Promotional Materials and Ads
Through
the
use
of
advertisements,
balloons,
and
flyers,
the
Happy
Valley
Communications
GEW
team
was
successfully
able
to
meet
our
goal
of
increasing
the
promotional
presence
on
campus.
1) Flyering
We
looked
to
a
variety
of
outlets
to
capture
the
attention
of
students
and
faculty
on
Penn
State’s
campus.
First,
we
posted
flyers
around
major
buildings
on
campus.
We
went
to
Willard,
Sparks,
Carnegie,
Thomas,
Forum
and
many
others
and
posted
flyers
on
the
bulletin
boards
at
the
front
of
the
classrooms.
Additionally,
we
targeted
the
residence
halls.
We
went
to
the
East,
Pollack,
South,
and
West
communities
and
put
GEW
flyers
in
their
mailboxes.
Lastly,
we
took
over
The
Mall
from
College
Avenue
to
the
Paterno
library.
We
tied
GEW
balloons
to
the
posts
that
line
The
Mall.
38. 38
2) Toilet Paper & HUB TVs
The
following
two
advertisements
were
placed
on
the
back
of
bathroom
stall
doors
throughout
the
HUB
and
on
all
televisions
within
the
building.
The
first
advertisement
ran
from
November
9th-‐13th
with
a
call-‐to-‐action
to
like
our
Facebook
page
and
join
the
GEW
Facebook
community.
The
second
advertisement
ran
the
week
of
GEW
from
November
15th
to
the
20th
with
a
call-‐to-‐action
to
check
out
the
GEW
schedule
of
events
on
the
website.
39. 39
3) Balloons
These
balloons
were
tied
along
posts
on
Old
Main
lawn
the
first
day
of
GEW,
November
15th.
Old
Main
lawn
has
high
foot
traffic
among
students
and
faculty
walking
to
and
from
class.
4) College Television Advertisements
The
following
advertisement
was
created
by
Penn
State
Outreach
marketing
and
placed
on
TV
screens
in
the
following
colleges
during
the
week
of
GEW:
The
College
of
Communications,
Smeal
College
of
Business,
Agricultural
Science,
The
Eberly
College
of
Science,
The
College
of
the
Liberal
Arts,
and
The
College
of
Engineering.
40. 40
Social Media Platforms
The
Happy
Valley
Communications
GEW
team
collaborated
with
Penn
State
Outreach
Marketing
in
GEW’s
overall
Facebook
and
Twitter
strategy.
Happy
Valley
Communications
focused
on
producing
the
social
media
content,
since
the
team
members
had
a
heightened
understanding
of
what
messaging
college
students
best
respond
to.
Penn
State
Outreach
Marketing
and
the
Happy
Valley
Communications
Account
Executive
managed
the
scheduling
and
posting
of
all
Facebook
posts
and
tweets
to
the
GEW
Penn
State
accounts
using
Storify
and
Hootsuite.
The
overall
strategy
for
GEW
focused
on
providing
engaging
content
that
was
both
informational
and
entertaining
to
the
college-‐aged
demographic.
Happy
Valley
Communications
utilized
an
informal
communication
style
when
creating
the
posts
while
still
providing
information
related
to
GEW
Penn
State
and
entrepreneurship.
Instead
of
solely
posting
GEW
event
details,
the
team
expanded
all
content
to
create
an
interactive
two-‐way
communication
experience
for
GEW
Penn
State
followers.
This
expansion
of
content
included
interesting
articles
related
to
entrepreneurship,
asking
questions
to
drive
engagement
as
well
as
other
creative
messaging.
Throughout
the
semester,
each
Account
Associate
drafted
several
mock
tweets
and
Facebook
posts
on
a
weekly
basis.
These
posts
were
reviewed
by
the
Account
Executive
and
revised
if
needed
at
each
team
meeting.
This
content
was
then
passed
along
to
the
Outreach
Marketing
team
to
be
scheduled
and
posted
deliberately
to
avoid
overloading
the
Facebook
and
Twitter
pages.
Outreach
Marketing
has
saved
all
the
posts
that
were
not
used
this
semester
for
future
use.
An
important
aspect
of
the
GEW
Facebook
and
Twitter
strategy
was
the
consistent
use
of
the
hashtag
#GEWPSU
to
categorize
GEW
Penn
State
related
tweets
and
brand
the
series
of
events.
Attendees
of
GEW
events
were
also
encouraged
to
do
the
same.
Also,
the
bulk
of
GEW
Penn
State
Twitter
activity
took
place
during
GEW,
however,
tweets
were
rolled
out
weeks
in
advance
to
create
awareness.
45. 45
Live Tweeting
In
addition
to
producing
content
to
be
posted
on
the
GEW
Penn
State
Twitter
account,
each
Happy
Valley
Communications
team
member
live
tweeted
from
their
personal
account
during
attended
GEW
events.
This
was
done
to
take
advantage
of
each
team
member’s
existing
Twitter
following.
Each
live
tweet
followed
a
journalistic
style,
providing
direct
quotes
and
paraphrases
from
GEW
speakers,
pictures
of
events,
and
other
observations.
Many
of
these
live
tweets
were
retweeted
by
the
GEW
Penn
State
account.
The
Happy
Valley
Communications
team
also
developed
additional
hashtags
to
use
during
GEW,
such
as
#innovation,
#smallbiz,
#startup
and
others
to
broaden
GEW
Penn
State’s
reach.
Additionally,
the
team
created
a
list
of
relevant
Penn
State
organizations
and
media
outlets
to
tweet
at
during
GEW
to
drive
Twitter
engagement
and
increase
retweets
in
order
to
reach
a
larger
audience.
47. 47
Paid Social Media
Throughout
the
course
of
the
campaign
the
Happy
Valley
Communications
team
collaborated
with
Penn
State
Outreach
Marketing
to
execute
four
paid
Facebook
advertisements.
These
advertisements
included
boosted
posts
and
page
promotions.
Two
of
the
advertisements
were
targeted
towards
faculty
and
community
members
in
the
Central
PA
region
and
the
other
two
targeted
Penn
State
students.
The
Facebook
analytics
below
show
our
reach,
impressions,
and
engagement
measurements.
48. 48
Blogs
Purpose:
To
allow
prominent
entrepreneurs
(some
whom
were
speakers
in
Penn
State’s
GEW)
the
platform
to
provide
inspiration,
share
their
knowledge
and
give
advice.
Strategy:
We
wanted
the
blogs
–
each
around
200-‐300
words
–
to
draw
people’s
interest
into
looking
at
the
events
these
speakers
would
run
and
Global
Entrepreneurship
Week
in
general.
For
the
speakers
that
wrote
blogs,
they
gave
a
teaser
of
the
topics
they
would
be
addressing.
We
gathered
these
blogs
in
advance
to
and
shared
them
before
GEW
through
social
media.
Those
that
wrote
blogs
who
weren’t
speakers
discussed
what
entrepreneurship
meant
to
them.
By
picking
a
wide
range
of
entrepreneurs
to
write
blogs
(from
professors
to
motivational
cartoonists),
the
blogs
allowed
readers
to
see
that
entrepreneurship
is
more
extensive
than
it
may
appear
and
that
it
can
relate
to
their
interests.
49. 49
Blog Samples
Todd Erdley
Entrepreneurial
Thinking
and
Innovation
-‐
From
Startups
to
Large
Corporations
Global
Entrepreneurship
Week
is
an
exciting
time.
It’s
not
only
a
celebration
of
entrepreneurship,
but
also
a
unique
opportunity
to
bring
students
and
the
community
together
around
shared
interests
and
learn
from
one
another’s
experiences.
I’m
looking
forward
to
kicking
off
GEW
2015
on
Sunday
evening
with
a
good
friend,
Andrew
Muirhead,
who
is
Vice
President
of
Original
Equipment
Innovation
at
Lufthansa
Technik
in
Hamburg,
Germany.
During
our
session
called
“Entre...intra.
A
tale
of
two
...preneurs,”
Andrew
and
I
will
compare
and
contrast
our
own
experiences
with
entrepreneurship
and
intrapreneurship
and
how
we
grew
our
businesses
in
different
environments.
I
pursued
my
entrepreneurial
dream
of
growing
my
own
company,
and
founded
Videon
Central
here
in
State
College
in
1997.
Videon
is
now
a
leading
provider
of
audio/video
applications
for
a
wide
range
of
markets,
with
over
30
million
devices
using
our
digital
media
technology.
Andrew’s
accomplishments
are
a
great
example
of
intrapreneurial
success:
applying
entrepreneurial
ideas
within
a
company
to
make
a
significant
impact
and
drive
growth.
Fifteen
years
ago,
he
had
a
vision
for
a
company
within
Lufthansa
Technik
and
built
it
into
a
huge
center
of
innovation
for
Lufthansa.
Whether
you’re
interested
in
founding
a
startup
or
never
see
yourself
being
an
entrepreneur,
GEW
events
offer
valuable
insight
for
all.
I
strongly
encourage
every
student
and
professional
in
the
community
to
attend
as
many
GEW
events
as
possible.
There’s
no
doubt
that
you
will
come
away
with
knowledge
that
will
help
you
enhance
your
career.
One
of
the
biggest
pieces
of
advice
that
I
emphasize
is
to
take
control
of
your
career;
be
the
person
you
dream
of
being,
not
the
person
you
are
expected
to
be.
GEW
offers
you
tools
to
make
that
happen
in
any
setting.
50. 50
Dan Rowland
There’s
always
going
to
be
uncertainty
working
as
an
entrepreneur.
But,
with
thoughtful
planning,
you
can
take
some
of
the
guesswork
out
of
owning
a
business
and
set
yourself
up
for
success.
Scott
Woods,
from
West
Arete,
and
I
are
excited
to
have
the
opportunity
to
speak
again
at
this
year’s
Global
Entrepreneurship
Week.
Our
presentation
“Learning
From
Experience”,
which
is
split
between
two
nights,
will
then
explain
the
planning
phase
of
our
web
&
mobile
apps
and
include
success
stories
from
previous
clients.
Our
conversation
will
revolve
around
a
model
we’ve
developed.
Based
off
our
industry
experience,
years
of
working
with
clients,
seeing
what
worked,
and
what
didn’t,
we
realized
that
it
isn’t
just
one
or
two
components
that
lead
to
a
project’s
success–
a
well-‐balanced
approach
is
the
dominant
feature
behind
every
great
app.
Using
this
knowledge
we
created
the
Donut.
We
will
be
discussing
the
7
pieces
of
the
Donut
(User
Experience,
Content,
Design,
Marketing,
Business
Model,
Programming
&
Engineering,
and
Leadership
&
Management)
during
Global
Entrepreneurship
Week
and
how
we’ve
refined
the
concept
of
the
Donut
to
ensure
successful
outcomes
for
our
clients.
The
great
feature
of
the
Donut
is
that
it
can
be
incorporated
into
the
planning
process
no
matter
the
size
of
the
company
or
its
experience
developing
apps.
We
look
forward
to
sparking
conversation
among
a
variety
of
students,
current
entrepreneurs,
and
future
business
owners
about
the
strategy
behind
success.
51. 51
Stephanie Halligan
Steph
Halligan
is
a
motivational
cartoonist
and
the
creator
of
ArtToSelf.com,
where
she
sends
out
daily
inspirational
cartoons
love
notes.
She's
also
the
founder
of
EmpoweredDollar.com,
a
financial
literacy
consulting
service
and
comic
blog
dedicated
to
bringing
creativity
to
the
world
of
money.
1.
What
does
entrepreneurship
mean
to
you?
Entrepreneurship
is
really
a
state
of
mind
more
than
a
business
model
-‐
are
you
willing
to
look
at
things
differently?
Are
you
willing
to
experiment
and
find
the
way
you
provide
your
own
unique
value
to
the
world?
And
are
you
willing
to
change
and
change
over
and
over
again
for
the
sake
of
becoming
better
and
finding
a
better
solution?
2.
What's
your
personal
business
philosophy?
I
live
by
the
80/20
rule:
that
20
percent
of
the
work
gets
80
percent
of
the
results.
So
I
do
what
I'm
good
at.
I
focus
on
what
really
truly
works
for
my
business
-‐
what
grows
my
audience,
what
resonates
with
my
fans,
etc.
-‐
and
do
those
things
over
and
over.
I
try
really
hard
to
avoid
trends
or
overcomplicating
my
business.
The
simplest
thing
is
usually
the
best.
3.
What
advice
would
you
give
to
a
college
student
who
wants
to
start
his/her
own
company?
Start
today.
Start
offering
a
service
on
the
side.
Start
offering
things
to
your
peers
or
family.
Start
offering
something
online.
It
took
me
about
3
years
of
hustling
on
the
side
to
find
out
what
I'm
really
good
at
and
what
would
make
a
thriving
business.
If
I
had
sat
back
and
waited
for
the
perfect
opportunity,
I
would've
missed
out
on
years
of
experimentation...
and
I
would've
never
landed
on
my
ultimate
business,
Art
to
Self.
4.
Who
are
some
of
their
favorite
entrepreneurs
or
business
professionals
they
look
up
to
and
why?
My
two
biggest
role
models
are
Elizabeth
Gilbert
and
my
boyfriend
Matt
Giovanisci.
Liz
Gilbert
did
a
tremendous
job
turning
her
craft
(writing
Eat
Pray
Love)
into
the
business
of
helping
others
become
more
creative
and
live
a
more
creative
life
(with
her
new
book
Big
Magic).
And
Matt
is
probably
the
smartest
entrepreneur
I
know
-‐
he's
savvy
and
he
also
knows
how
to
have
fun
(he
runs
a
pool
care
website
and
makes
videos
about
them).
I
aspire
for
that
balance
of
smart
and
fun,
too.
52. 52
Nathaniel Peters
How
I
Applied
Entrepreneurial
Thinking
to
My
Not-‐So-‐Entrepreneurial
Design
Business
My
name
is
Nathaniel
Peters.
I
am
an
independent
designer
with
five
years
of
experience
in
the
field.
Freelance
and
independent
designers
are
a
weird
hybrid
of
consultants,
makers,
and
merchants.
They
alone
offer
advice
on
what
to
purchase,
create
the
product,
and
ultimately
sell
it.
Conversely,
entrepreneurship
is
about
creating
a
sustained
system
of
product
and
profit-‐-‐
a
system
which
could
continue
to
exist
after
the
founder
is
removed.
Almost
by
definition,
my
business
plan
does
not
work
without
me
squarely
in
the
center.
However,
that
hasn’t
stopped
me
from
applying
entrepreneurial
lessons
to
grow
and
enhance
my
design
business.
In
the
fall
of
2014,
I
was
unemployed,
clientless,
and
living
in
the
house
I
grew
up
in
just
outside
of
State
College.
It
was
a
bad
time.
At
that
point,
I
had
been
doing
design
work
for
about
three
years.
However,
most
of
the
projects
I
had
undertaken
were
small
and
safe.
I
wouldn’t
take
on
a
project
unless
it
was
something
I
had
already
done.
That
led
to
four
years
of
stagnancy
during
school.
While
I
was
interning
at
the
New
Leaf
Initiative-‐-‐
a
community
hub
and
coworking
office
in
State
College-‐-‐
I
found
out
how
important
it
is
to
be
fearless
in
the
face
of
failure.
I’ll
never
forget
New
Leaf’s
membership
director
at
the
time,
Serena
Fulton,
lecturing
the
interns
about
how
you
don’t
have
entrepreneurial
street
cred
until
you’ve
had
your
first
big
failure.
With
Serena’s
words
in
my
head,
I
offered
my
services
for
a
project
I
wasn’t
sure
I
could
handle.
Ultimately,
that
risk
became
the
catalyst
for
the
largest
period
of
growth
I’ve
ever
experienced.
I
completed
the
project,
and
was
immediately
given
another
by
the
same
company.
The
work
from
that
project
gave
me
the
confidence
to
start
selling
myself,
and
I
soon
signed
a
long
term
agreement
with
a
different
organization.
The
progression
of
new
work
turning
into
new
portfolio
pieces
turning
into
newfound
confidence
always
cycled
back
to
new
work.
I
became
fascinated
by
entrepreneurship
not
only
as
a
self
improvement
tool,
but
also
an
ecosystem
within
which
I
could
thrive.
I
taught
myself
about
branding
and
marketing,
and
about
where
designers
fit
into
a
company’s
pipeline.
I
learned
about
data
analyzation
and
visualization
to
53. 53
offer
my
clients
a
more
complete
experience.
Most
importantly,
I
started
teaching
myself
new
design
skills.
Entrepreneurial
thinking
led
me
to
realize
that,
while
the
print
design
market
was
flooded,
there
weren’t
many
independent
motion
graphics
artists.
The
majority
of
my
portfolio
is
now
geared
towards
motion
and
animation,
with
instructional
videos
and
animated
logos
prominently
displayed
over
my
older
print
design
work.
The
work
for
one
organization
or
company
has,
consistently,
been
cascading
into
work
with
others
once
they
realize
my
services
are
for
sale.
None
of
my
growth
would
have
been
possible
if
I
hadn’t
identified
a
market
opportunity.
It’s
been
a
little
over
a
year
since
I
took
my
first
risk
and
started
a
journey
which
ultimately
redefined
my
professional
identity.
Since
that
point,
I’ve
succeeded,
failed,
and
evolved
my
way
forward
into
more
exciting
opportunities.
I
moved
to
Pittsburgh
this
past
September
in
search
of
more
clients
and
new
risks.
Contracts
are
sparse
when
juxtaposed
with
the
rent
I
must
pay,
and
I
often
find
myself
pondering
about
whether
or
not
I
should
pursue
a
9-‐5
design
gig
at
American
Eagle.
However,
in
those
moments,
I
take
a
breath,
make
a
cup
of
tea,
and
put
my
bet
on
me.
Besides,
if
this
were
easy,
it
wouldn’t
be
nearly
as
much
fun.
Abu Fofanah – speaker/former PSU student
Behind
every
successful
person
are
a
lot
of
unsuccessful
years.
I
had
to
realize
early
on
that
a
lot
of
people
fail
before
they
succeed.
Starting
your
own
business
doesn't
have
anything
to
do
with
how
smart
you
are
but
it
has
everything
to
do
with
how
much
you
are
willing
to
suffer
in
the
beginning.
I've
personally
heard
countless
of
no's
and
once
I
figured
that's
the
worst
thing
that
could
happen,
it
allow
me
to
flourish
even
further.
After
selling
my
past
business,
I'm
currently
working
on
a
new
business
venture
focused
on
fashion
and
technology.
