This document outlines a social media management and marketing plan. The management plan details the completion of business branding and assessments of Facebook, Instagram, and Twitter pages, as well as ongoing work to optimize content, community growth, and social media interactions. The marketing plan identifies the target market of Filipino diaspora in Hong Kong and creates a marketing strategy focused on brand awareness, promoting products/services, both organic and paid marketing/advertising approaches, alliances with other brands, and evaluating campaign performance over time.
1. Social Media Management and Marketing Plan
I. Management Plan:
1. Business Branding -Completed
2. Social Media Assessment Planning
a. Facebook page-completed
b. Facebook Group-need to be created
c. Instagram page- completed
d. Twitter page - completed
3. Keyword Research - Completed
4. Social Media Creation and Optimization -Work in progress
5. Social Media Creation -Work in progress
6. Social Media Content Management -Work in progress
7. Social Media Interaction and Community and Growth Management
8. Interactions
9. Insights
II. Marketing Plan:
1. Identifying the target market.
a. Filipino Diaspora in Hongkong
2. Creating a marketing plan
a. Brand Awareness
3. Brand Awareness
a. Right messaging the USP’s of the Brand e.g Affordable and Informative Marketing
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4. Promoting Products and Services - What is the USP of the brand/services offered
5. Marketing and Advertising - Approach both
a.Organic
b.Paid
6. Networking
a. Alliance Marketing (Collaborate with other brands)
7. Monitoring and Evaluating Campaigns - Will provide the details campaign
a. When will be the target for the campaign to be live?
b. Duration of the campaign
c. Performance of the campaign to see if its pick up according to the set objectives
8. Engagements
9. Insights
