Recommended
Recommended
More Related Content
Similar to Branding 101: Using Social Media to Tell Your 30 Year Story
Similar to Branding 101: Using Social Media to Tell Your 30 Year Story (20)
Recently uploaded
Recently uploaded (20)
Branding 101: Using Social Media to Tell Your 30 Year Story
- 1. TELLING YOUR 30 YEAR STORY One post at a time TERENCE LATIMER - WWW.STARTUPSHARKS.CO
- 2. Story 1 Hey guys, my name is Terence, I was born in 1986 in Los Angeles to mom Angie and my dad Charles. WHAT'S YOUR ORIGIN STORY? EVOLUTION Story 2 It was the middle of a sunny day in May of 1986. Angela Latimer drove her car to the doctor’s office for her monthly check up. She was pregnant and the baby was due any day now.
- 4. BACKGROUND www.startupsharks.co PROFESSIONAL DEVELOPMENT Learning my craft AcquiredAcquiredAcquired
- 5. BACKGROUND www.startupsharks.co FOUNDER + ENTREPRENEUR What I'm doing today
- 6. 6K - 10KBrand messages per day received by the average consumer
- 7. TO HELL WITH THE FACTS, GIVE US THE STORY! Ken Casey BRANDING 101
- 8. Once upon a time there was __________. Everyday, _____________. One day, _____________. Because of that, __________. Until finally, ___________. The Pixar Method to telling stories
- 9. EVOLUTION EVERYONE STARTS OUT AS AN EGG ROCK, PAPER, SCISSORS WIN, EVOLVE / LOSE, DEVOLVE ONLY PLAY YOUR LEVEL FIRST TO BECOME HUMAN WINS A PRIZE MOST INTERESTING STORY WINS A PRIZE ICEBREAKER
- 10. THE INCREDIBLE BRAND AWARENESS AND BOTTOM-LINE PROFITS ACHIEVABLE THROUGH SOCIAL MEDIA MARKETING REQUIRE HUSTLE, HEART, SINCERITY, CONSTANT ENGAGEMENT, LONG-TERM COMMITMENT, AND MOST OF ALL, ARTFUL AND STRATEGIC STORYTELLING. Gary Vaynerchuk BRANDING 101
- 11. Step 1: Envision Yourself in 30 Years Step 2: Envision yourself in 3 years Step 3: Create 3 Month Goals Step 4: The next 21 days 30 YEAR IN 3 MINUTES LEGACY: 30 YEARS IN 30 MINUTES
- 12. Events + Experiences The act or practice of working at home using a computer terminal electronically linked to one's place of employment. CREATE EVERYWHERE CREATE Online Communities The act or practice of working at home using a computer terminal electronically linked to one's place of employment.
- 13. WHAT'S YOUR STORY? www.startupsharks.co EVERYONE HAS A STORY Ask yourself three questions Where do you want to be?What have you done?Who are you?
- 14. GETTING STARTED www.startupsharks.co YOU SHOULD BE WORKING ON THIS NOW Industry statistics Social Media Users 2.5 BILLION For pages with 500K fans LESS THAN 2% ORGANIC REACH The believe its more authentic 60% OF USERS PREFER UGC
- 15. Create your origin story Create business goals Select channels Post daily Get creative 5 Step Brand Strategy Checklist
- 16. RELATIONSHIP BUILDING credit: workstatistics.com PREFERRED WORK SPACES Creative and advertising industry
- 17. A BRAND FOR A COMPANY IS LIKE A REPUTATION FOR A PERSON. YOU EARN REPUTATION BY TRYING TO DO HARD THINGS WELL. Jeff Bezos STARTUP SHARKS
- 18. THANK YOU FOR YOUR TIME. Connect with me: CALENDLY.COM/TERENCE-LATIMER