Gregory Giangrande, Time Inc.
Millennials are not a problem. They’re a marketing construct. Young people today are no different than they were throughout history – challenging the status quo, questioning authority and seeking to make their mark. Take for example the hippies of the 60s, the radical anti-war protesters of the 70s, the treehuggers of the 80s, or the yuppies of the 90s.
Sure, there are key differences. Today’s 20-somethings grew up with instant access to information and new technology. They’re members of a global community and represent the most ethnically diverse generation yet. But they want the same things from work that any of your brightest employees do: respect, autonomy, and the opportunity to own their careers.
We’ll dispel pervasive millennial myths – and unpack why perpetuating them is destructive to your organization.
We’ll uncover how to recruit, hire and engage the best millennial talent – which doesn’t mean turning your workplace upside down.
We’ll discuss how to create an impactful and inclusive culture that optimizes your company’s productivity.
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