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Millennial Myths: They are not unique or the lazy, entitled, spoiled stereotype everyone says they are | Talent Connect 2016

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Gregory Giangrande, Time Inc.

Millennials are not a problem. They’re a marketing construct. Young people today are no different than they were throughout history – challenging the status quo, questioning authority and seeking to make their mark. Take for example the hippies of the 60s, the radical anti-war protesters of the 70s, the treehuggers of the 80s, or the yuppies of the 90s.

Sure, there are key differences. Today’s 20-somethings grew up with instant access to information and new technology. They’re members of a global community and represent the most ethnically diverse generation yet. But they want the same things from work that any of your brightest employees do: respect, autonomy, and the opportunity to own their careers.

Session highlights:
We’ll dispel pervasive millennial myths – and unpack why perpetuating them is destructive to your organization.
We’ll uncover how to recruit, hire and engage the best millennial talent – which doesn’t mean turning your workplace upside down.
We’ll discuss how to create an impactful and inclusive culture that optimizes your company’s productivity.

Check out the best of Talent Connect: http://bit.ly/2e5ojNe

Published in: Recruiting & HR
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Millennial Myths: They are not unique or the lazy, entitled, spoiled stereotype everyone says they are | Talent Connect 2016

  1. 1. Greg Giangrande CHRO & EVP, Time Inc. Millennial Myths: They are not unique or the lazy, entitled, spoiled stereotype everyone says they are
  2. 2. VIDEO GOES HERE!
  3. 3. How many of you have discussed “the problem of Millennials” in your companies?
  4. 4. We spend millions on Millennial retention programs annually.
  5. 5. Millennial turnover costs companies $30.5 billion annually.
  6. 6. Let me save you some money.
  7. 7. “Millennials” are a marketing construct.
  8. 8. Young people haven’t really changed.
  9. 9. ’s
  10. 10. ’s (20 B.C.) Cleopatra
  11. 11. ’s172 Million +
  12. 12. 2.2 Billion
  13. 13. Alexander the Great, 330 BC Mark Zuckerberg
  14. 14. Marie Antoinette 1770 Kim Kardashian
  15. 15. “Never have the young been so assertive or so articulate, so well educated or so worldly. Predictably, they are a highly independent breed…their independence has made them highly unpredictable.” 1966
  16. 16. We’re always trying to label the next generation.
  17. 17. We’re now on generation Z... We’ve officially run out of the alphabet. What comes next?
  18. 18. Generation AA – the battery generation? Actually they’re being called generation Alpha.
  19. 19. 2015
  20. 20. By 2535, you’ll have generation AAA
  21. 21. By by 2615, you’ll have generation EEE, the ecstatic generation
  22. 22. By 2735, you’ll have generation KKK, which will be unfortunate for them.
  23. 23. By the year 2975 we’ll have generation XXX
  24. 24. We haven’t been around that long, and our brains have been almost exactly the same for the past 10,000 years.
  25. 25. So who are they, really?
  26. 26. Millennials are 83 million strong. It’s the largest generation in history.
  27. 27. They are the most diverse generation, with 43% identifying as belonging to a minority group.
  28. 28. 20% of Millennials are Hispanic.
  29. 29. 65% are employed.
  30. 30. 22% have a college degree.
  31. 31. 30% live with parents.
  32. 32. 66% are single.
  33. 33. 20% live below the poverty line.
  34. 34. 2% are veterans.
  35. 35. 7% are LGBTQ.
  36. 36. 15% are foreign-born.
  37. 37. 57% are white.
  38. 38. 25% speak a language other than English at home.
  39. 39. 33% do not have a religious affiliation.
  40. 40. 34% are Christians.
  41. 41. 1% are Jewish.
  42. 42. 2% are Mormons.
  43. 43. The highest growing Millennial population in the US is in San Antonio, Texas.
  44. 44. The next highest is in Riverside-San Bernardino, California.
  45. 45. To believe in Millennial stereotypes is to believe that you can homogenize 83 million people.
  46. 46. Myth #1: Millennials need lots of perks.
  47. 47. False! They need what everyone wants and needs – a sense of place and purpose.
  48. 48. Teach them The 5 Things.
  49. 49. Company Mission
  50. 50. Company Mission Why their business function matters
  51. 51. Why their role (and THEY) matter Company Mission Why their business function matters
  52. 52. How they’re performing Why their role (and THEY) matter Company Mission Why their business function matters
  53. 53. Own Your Career How they’re performing Why their role (and THEY) matter Company Mission Why their business function matters
  54. 54. Myth #2: Millennials are hard to engage.
  55. 55. False! All they do is engage.
  56. 56. They even engage with their food.
  57. 57. 20-somethings have always engaged – the tools have just evolved.
  58. 58. Johann Gutenberg, 1444
  59. 59. Make sure your learning tools are as easy to use as Instagram or Facebook.
  60. 60. Our online classroom is multiplatform and simple to use.
  61. 61. Myth #3: Millennials are hard to retain.
  62. 62. That’s kinda true. But it’s not new.
  63. 63. We’ve always told 20-somethings to explore.
  64. 64. Relentlessly promote talent mobility.
  65. 65. Time Talent First is our talent philosophy.
  66. 66. Myth #4: Millennials need special attention.
  67. 67. False! They need the same feedback that every employee needs.
  68. 68. They just haven’t been weaned off constant feedback yet.
  69. 69. Stop complicating feedback.
  70. 70. And don’t make it an officious administrative process.
  71. 71. Time Inc. Reputation Index Giving constructive feedback Motivating direct reports Setting the culture of your team Leading effective meetings Leading with integrity & EQ Interviewing & hiring the best Communicating goals Executive presence Building influence
  72. 72. Myth #5: You need to adapt to “spoiled, lazy entitled.”
  73. 73. Absolutely not. Exorcise out that behavior or exit anyone who exhibits it from the organization.
  74. 74. And reinforce the culture you want throughout your organization.
  75. 75. Prioritize Mentorship.
  76. 76. If you manage to a stereotype, you are undermining the value of the group – and creating a self-fulfilling prophecy.

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