Insights on how Hindustan Times took a concept and instilled people to bring it to reality!

1. #NOTVDAYBROUGHTALIVE!
Insights on how Hindustan Times took a concept and
instilled people to bring it to reality!

2. BRIEF
Hindustan Times Mumbai, wanted Mumbaikars to
switch off their TVs on ‘No TV Day’ and spend those precious
moments with their family…
The goals here were simple. Drive awareness, gather
support and make noise.

3. THEPLAN
So how do we Convey our purpose?
Through the most popular medium of communication where
the thought will potentially spread Viral.
Of course – Twitter!

4. ROLLOUT
Using the hashtag tag
#NoTVday, we seeded
the thought initially…
Over 400 influencers
were looped to maximize
buzz!
The idea influenced over
35 real world celebs to
participate as well!
1 2 3

5. RESULTS
The concept got
TRULY VIRAL
quick! Trended
India-Wide and
World-Wide!
150,000
conversations
brought alive the
concept into
REALITY!
Brand
Interactions
increased by
1200%
than the usual!

6. +91-9899624562
praanesh@terareach.com @
MAXIMIZEYOURREACHNOW!
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