Warby parker v 1


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Warby parker v 1

  1. 1. Warby Parker<br />
  2. 2. Who are they?<br />Warby Parker was launched Feb 15th with the simple premise that stylish eyewear should be affordable and come from a company that treats others how they would like to be treated. While removing the hassles of standard eyewear shopping.<br />A company that is a force for good!<br />All frames are $95 including the lenses<br />With every frame purchased one pair is donated to someone in need.<br />Now go home and watch this: http://www.youtube.com/watch?v=CUBRL3oPRTo<br />
  3. 3. Consumer Buy one give one<br />When you buy a pair a second pair is distributed to a person in need<br />they have donated over 20K glasses thus far<br />Glasses increase income 20%<br />
  4. 4. Where they go:<br />
  5. 5. How it works:<br />They are an online company, with 5 show rooms, <br />SF location: The Perish Trust 728 Divisadero (GO THERE)<br />Price includes: <br />free shipping <br />free 5 frame 5 day trial, <br />free returns<br />
  6. 6. Consumer try-ons<br />
  7. 7. Why they need to advertise:<br />Warby Parker need to advertise to bring consumers from eyeglass stores to the online glass buying forum. Showcasing that they are a company that does business in a innovative way, without sacrificing quality or style and even doing a little good.<br />
  8. 8. Consumer posted pictures:<br />
  9. 9. Thoughtful aren’t they? <br />
  10. 10. WHO:<br />Guys and Gals ages 21 to 35<br />Toms on their feet and Warby Parkers on their face<br />Glasses are cool, and nothing to be ashamed of; an iatrical part of their signature look.<br />Their glasses express who they are, city dwellers not to be confused with hipsters they value individual style without the high end price tag<br />Internet savvy, they have accounts on Twitter, Facebook, Instagram, Flikr and that one website you haven’t heard of yet. <br />They tweet about the causes they support and when given the choice opt for the product that is creating social change.<br />Believe companies earn value not only by making profits but by making the world a better place.<br />
  11. 11. SMCI:<br />Everyone deserves eyewear as individual as their prospective.<br />
  12. 12. Like minded companies:<br />Toms, Indosole<br />