It is case study regarding the Coca-Cola, which includes the reasons for the company's success, how it connects with people, what are its future goals and also includes some fun facts. This is a task assigned to me by Prof: Sameer Mathur, IIML Faculty.

3. Phosphoric
Acid

4. S
IN

5. CONNECTING EMOTIONALLY
WITH COSTUMERS

7. BEING AT “ARMS’S LENGTH OF
DESIRE”, EVEN DURING TURMOIL

8. HOW DOES COKE CONNECT SO
SUCCESSFULLY?

13. INCLUDES CULTURAL
MESSAGES

15. WHAT ARE THE
FUTURE GOALS?

20. i. When Coca-Cola first launched it was marketed as a nerve tonic that "relieves exhaustion.“
ii. The very first Coca-Cola products contained cocaine — but only around 9 milligrams per glass.
iii. There are only two countries in the world where? Coca-Cola is not sold: Cuba and North Korea.
iv. Coke makes so many different beverages that if you drank one per day, it would take you more than nine years to
try them all. Coca-Cola has a product portfolio of more than 3,500 beverages (and 500 brands), spanning from
sodas to energy drinks to soy-based drinks.
v. Coca-Cola claims its name is the second-most understood word in the world, behind "OK."
vi. In 1985, Coca-Cola became the first soft drink to ever go to space. Astronauts tested the Coca-Cola Space Can
aboard the Space Shuttle Challenger.

21. CREATED BY,
TEJAS SHETTY OF R V COLLEGE OF ENGINEERING
UNDER THE “MARKETING INTERNSHIP”
CONDUCTED BY
PROF. SAMEER MATHUR,
IIM LUCKNOW