Non Text Magic Studio Magic Design for Presentations L&P.pptx
My final script
1. My script
Good morning ladies and gentlemen my name is Ruth Ogunsanwo, I am going to
introduce you to the worlds best drink Coca cola.
Slide 1 Founder
Here is a refreshing idea..
John Stith Pemeberton,best known for being the inventor of Coca cola.
www.wikipedia.org/wiki/cocacola
Slide 2
The Country Coca Cola was founded.
Slide 3 USP Brands name
The company’s USP is their brands name “Coca cola” and the fact that it has
never changed over the past few years, over the past few years Coca colas font
have.
Slide 4 History
Coca Cola’ has set up a brand which is associated with having a good time and it
is this which people buy into. Coca Cola possesses one of the most recognised
brand designs in History. Its not only the ionic trademark design of that white
typeface on that particular shade or red that makes it so ionic but also the
equally famous bottle. Almost 125 years old and its selling in more than 300
countries, coca cola's brand is worth whopping $67.5bn=(£39bn).
Robinson had the presence to see the Coca Cola two c's would stand out in any
advert campaign and it was him that chooses the logos distinctive.
Slide 5 USP Brand image
Slide 6 Features
Coca-Cola possesses one of the most recognized brand designs in history.
It's not only the trademark design of that white typeface on that particular
shade of red that makes it so iconic, but also the equally famous bottle.
Slide 7 Secret Formulas
Slide 8
The Coca-Cola Company Mission Our mission is:
• To refresh the world - in mind, body and spirit
• To inspire moments of optimism - through our brands and actions
• To create value and make a difference everywhere we engage
•
Slide 9 Advertising History
Coca Colas Heritage timeline.
Slide 10 Changes in Print Advertising
Some changes that Coca Cola has made during the past few years.
2. This is one of the criticism coca cola got.
Numerous court cases have been filed against the Coca-Cola Company since the
1940s alleging.
Acidity of the drink is dangerous. In some of these cases, evidence has been
presented showing Coca-Cola is no more harmful than comparable soft drinks or
acidic fruit juices. Frequent exposure of teeth to acidic drinks increases the risk
of tooth damage through dental erosion.
Slide 11 Secondary Researches
This is a secondary research I found on Coca Colas website asking people which
was their favourite website of all time, and this is also a quantitative and
qualitative data.
Slide 12 First TV advert
The very first Coca Cola's advert was called "I would like to teach the world to
sing" it was made in 1970.
on a "Hilltop ion Italy we assembled young people from all over the world to
bring this message from Coca Cola's bottle all over the world" ."It’s the real thing
coke". It started with a close up of a young woman age19-25 and unknowing to
you she is got the whole world standing behind her, people of different races.
www.youtube.com/watch?v=ib-Qiyklq-Q
Slide 13 Primary Researches
During the war years advertising of all product changed drastically and for the
first time coca colas adverts seem to have reflected on working women.
Slide 14 Rivals
Coca Colas biggest Rival is Pepsi
www.Facebook.com/cocadabaffdd/?ref=ts
Slide 15 Disputes
A TV commercial Featuring the singer Duffy cycling through city streets at night
has been cleared by the advertising watchdog despite complaints that it broke
health and safety rules and could be copied by children.
They received 22 complaints that the advert either "contained behavior
prejudicial to health and safety" because she was not seen wearing a reflective
clothing or using lights. It is said that Coca Cola has carried out a vigorous
assessment of Highway Code regulations.
Duffy was wearing a white and black sequined top that reflected light and gave
her a luminous glow so that she stood out in the dark. The soft drinks company
added that the bike had lights; the authority said the cycling advert was clearly
"Unreal and Fantastical" and the advert was not shown around programs
children were likely to be watching.
www.pressparty.com/pg/newsdesk/duffy/views/1521/