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LEVERAGING
SUPPLIER
INNOVATION
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Welcome to the webinar
Rob Handfield
Executive Director of the Supply Chain Resource Co-Operative
Bank of America University Distinguished Professor of Supply
Chain Management
Agenda
The Pressure to Innovate
What we know about supplier-led innovation
What we don’t know about how to make it work
Learning from the Best: 5 Key Questions To Ask Yourself
Looking Forward
Supply Chain Trends
Future Supply Chain Trends - Importance
Procurement is at an inflection
point where the old “bag of tricks”
no longer works. Opportunity for
savings through leveraging of spend
have been depleted?
Analytics represents the next wave
of opportunity.
Supply chain innovation is on the
horizon.
A new set of procurement tools enabled by analytical innovation is required!
INFLECTION POINT
The Emerging Role of Procurement
Degree of Supplier Influence Degree of Buying Company Influence
Successful Partner Integration Significantly Improves
Partnership Outcome
SELF REPORTED RESULTS
INTEGRATION IMPROVEMENT:
+ 11% Cost
+ 20% Cycle Time
+ 42% New Product Development Time
+ 14% Quality Improvement
+ 40% Technology Access
Reported performance improvement results from selected companies:
Quality: 0 to 52% annual improvement (25 firms)
Cost: 0 to 47% annual dollar cost reduction (21 firms)
Cycle Time: 0 to 191% annual improvement in cycle time (20 firms)
Difference between Most Successful and Least Successful
Partnership Projects
Most vs. least successful cases of supplier integration
Cost
Quality
Delivery
Cycle Time
Highly correlated success factors include:
Supplier participation on buying companies team
Direct cross-functional inter-company communication
Design team’s consensus on project goals
Top management commitment to integration by both buyer and supplier
Clarity of metrics, performance targets and their joint development
Most Successful
-15.0%
+40.0%
-13.5%
-25.0%
Least Successful
+5.0%
-7.5%
+0.0%
+30.0%
*Medians
What You Might be Thinking Right Now…
How do I get my suppliers to innovate?
Which suppliers should I approach?
How do I get people in my organization to buy-in to this?
Question 1: Do we have an approach for identifying
potential suppliers for innovation?
Aligned Strategic Focus Demonstrated Record
of Performance
Finding New Suppliers Who Can Drive Innovation
Sourcing portal
Supplier intelligence database
Significant driver in improving
Intel’s market velocity and product
development process
Supply base segmentation is fundamental
200 Suppliers account for ~ 40% of R&M spend
1000 Suppliers account for ~ 80% of R&M spend
4000 Suppliers account for ~ 90% of R&M spend
Tier 1 - Strategic Alliances/ Partnerships
Tier 2 - Sector Critical Relationships
Tier 3 - Sector/Local Relationships
Tier 4 - Transactional Relationships
No. of Suppliers
Relationship Characteristics
Criticality of supply – the supplier can “shut-down”
our business
Critical to our competitive advantage and growth
Complexity of governance
Leadership sponsorship
Collaborative relationships
Overlapping agendas
Cost transparency & audit ability
Frequency of performance reviews
Longer term contracts
It likely takes more than P2P to deliver
base value from complex agreements,
and incremental value is available
throughout the SPM journey.
Management - Enhanced Value Adding <2.5%
Management - Performance Value Adding <2.5%
Management - Assurance & Compliance
}
}
}
Question 2: Do we value, measure, and reward
suppliers who are innovators?
Product Development and
Process Innovation
Creating aligned partnerships in the supply base
Drove collaboration between competing suppliers
Developed a new CDMA chipset to compete with Qualcomm
Established a new approach to collaborative development
Actively supporting the process of idea generation
P&G “Connect and Innovate” Approach
Global Sourcing Principles
Best Total Value
Honest, Ethical and Fair Dealings
Externally Linked Supply Solutions
Competition and Collaboration
Supplier Incumbency
Q3: How well do we know our suppliers’ production
capabilities and capacity?
Process Agility and
Continuous Improvement
Working with suppliers to support innovation
“Process Consulting” approach
Willingness to commit to difficult physical product specifications and appearance
Perseverance in meeting challenging customer demands determined the long-term
partnerships
Open Communication and Information Sharing
Supplier Relationship Manager: Single point of contact (like an account executive
on the sales side) coordinates the relationship, semi-annual senior meetings, and
on-going planning and coordination.
Q4: Do suppliers have the capability to take
on challenging goals and targets?
Performance Management Strategic Cost Management
Innovation in Pipeline Industry
Union Gas Strategic Alignment
Alliance Partnership
Foothills Drilling – Suncor Relationship Guidelines
1. Create a continuous work environment
to stimulate operational excellence.
2. Become the preferred customer through
efficiency and high trust.
3. Target the best people and empower
decision making.
4. Recognize what is important to the
service companies and their people.
5. Negotiate rather than bid. Work with the
service companies as equals with an
equal voice.
6. Totally share business plans, scheduling
and problems.
7. Create a shared influence environment
to help create group ownership, interest
and motivation.
Foothills Drilling Process - BEFORE and AFTER
Before After Partnering
Q5: Do we promote trust through our actions with
suppliers?
Strategic Fit and Compatability Integrity and Transparency
Bringing it All Together:
Evolution of the Integrated Partner Concept
SRM = Ability to achieve higher orders of value
Continual improvement in TCO
Continuity of supply in tight markets
Risk mitigation
Deep supply market intelligence
Innovation in product and process
A result of Supplier Performance Management
and Market Sector Strategy
Aligned Strategic Focus: Leadership Support
Supplier conferences in America, Europe and Asia,
used to bring together engineering, marketing,
and purchasing
Supplier Awards – CPO spends ½ day at each
supplier’s location to present
Supplier of the Year
Quality of the Year
CI Award
Above and Beyond Award
Top 50 suppliers executives visit
HQ and meet CEO and C-Suite
to ensure alignment at the top
The John Deere Strategy 2014-2018
Every Business, Every Region, Every One of Us Can Make a Difference
Partner Advisory Council Strategic Intent
Create an environment where philosophies and best
practices are leveraged amongst Partner Organizations
Create a format by which Deere Strategies, Initiatives,
Goals, Expectations and Results are communicated to
Partner organisations
Create an structure for maximizing Deere Partner
Alignment in the area of Product Development, Quality,
Delivery/Asset Management and Cost
Create a two-way communication framework by which
opportunities/challenges are identified, communicated
and resolved in a timely and efficient manner
Source: Dan Kettler presentation, Jan 2014.
Summary – What it Takes to Drive Supplier-Led Innovation
Integrity, transparency,
and leadership support
Improved
communication,
information sharing
and trust
Performance metrics
focused on common
goals and commercial
outcomes
Strategic fit and aligned
focus to drive cost
savings and innovation
Q&A

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Leveraging Supplier Innovation

  • 2. Please note that your microphones have been muted for the duration of the webinar. Having technical issues? Should you have any technical issues, please let us know via the 'Questions' box on your GoToWebinar panel. Any questions for our Q&A? Send your questions through to us at any time via the 'Questions' box on your GoToWebinar panel. We'll then put them to Robert in the Q&A after the presentation! Welcome to the webinar
  • 3. Rob Handfield Executive Director of the Supply Chain Resource Co-Operative Bank of America University Distinguished Professor of Supply Chain Management
  • 4. Agenda The Pressure to Innovate What we know about supplier-led innovation What we don’t know about how to make it work Learning from the Best: 5 Key Questions To Ask Yourself Looking Forward
  • 5. Supply Chain Trends Future Supply Chain Trends - Importance
  • 6. Procurement is at an inflection point where the old “bag of tricks” no longer works. Opportunity for savings through leveraging of spend have been depleted? Analytics represents the next wave of opportunity. Supply chain innovation is on the horizon. A new set of procurement tools enabled by analytical innovation is required! INFLECTION POINT The Emerging Role of Procurement
  • 7. Degree of Supplier Influence Degree of Buying Company Influence
  • 8. Successful Partner Integration Significantly Improves Partnership Outcome SELF REPORTED RESULTS INTEGRATION IMPROVEMENT: + 11% Cost + 20% Cycle Time + 42% New Product Development Time + 14% Quality Improvement + 40% Technology Access Reported performance improvement results from selected companies: Quality: 0 to 52% annual improvement (25 firms) Cost: 0 to 47% annual dollar cost reduction (21 firms) Cycle Time: 0 to 191% annual improvement in cycle time (20 firms)
  • 9. Difference between Most Successful and Least Successful Partnership Projects Most vs. least successful cases of supplier integration Cost Quality Delivery Cycle Time Highly correlated success factors include: Supplier participation on buying companies team Direct cross-functional inter-company communication Design team’s consensus on project goals Top management commitment to integration by both buyer and supplier Clarity of metrics, performance targets and their joint development Most Successful -15.0% +40.0% -13.5% -25.0% Least Successful +5.0% -7.5% +0.0% +30.0% *Medians
  • 10. What You Might be Thinking Right Now… How do I get my suppliers to innovate? Which suppliers should I approach? How do I get people in my organization to buy-in to this?
  • 11. Question 1: Do we have an approach for identifying potential suppliers for innovation? Aligned Strategic Focus Demonstrated Record of Performance
  • 12. Finding New Suppliers Who Can Drive Innovation Sourcing portal Supplier intelligence database Significant driver in improving Intel’s market velocity and product development process
  • 13. Supply base segmentation is fundamental 200 Suppliers account for ~ 40% of R&M spend 1000 Suppliers account for ~ 80% of R&M spend 4000 Suppliers account for ~ 90% of R&M spend Tier 1 - Strategic Alliances/ Partnerships Tier 2 - Sector Critical Relationships Tier 3 - Sector/Local Relationships Tier 4 - Transactional Relationships No. of Suppliers Relationship Characteristics Criticality of supply – the supplier can “shut-down” our business Critical to our competitive advantage and growth Complexity of governance Leadership sponsorship Collaborative relationships Overlapping agendas Cost transparency & audit ability Frequency of performance reviews Longer term contracts
  • 14. It likely takes more than P2P to deliver base value from complex agreements, and incremental value is available throughout the SPM journey. Management - Enhanced Value Adding <2.5% Management - Performance Value Adding <2.5% Management - Assurance & Compliance } } }
  • 15. Question 2: Do we value, measure, and reward suppliers who are innovators? Product Development and Process Innovation
  • 16. Creating aligned partnerships in the supply base Drove collaboration between competing suppliers Developed a new CDMA chipset to compete with Qualcomm Established a new approach to collaborative development
  • 17. Actively supporting the process of idea generation P&G “Connect and Innovate” Approach Global Sourcing Principles Best Total Value Honest, Ethical and Fair Dealings Externally Linked Supply Solutions Competition and Collaboration Supplier Incumbency
  • 18. Q3: How well do we know our suppliers’ production capabilities and capacity? Process Agility and Continuous Improvement
  • 19. Working with suppliers to support innovation “Process Consulting” approach Willingness to commit to difficult physical product specifications and appearance Perseverance in meeting challenging customer demands determined the long-term partnerships
  • 20. Open Communication and Information Sharing Supplier Relationship Manager: Single point of contact (like an account executive on the sales side) coordinates the relationship, semi-annual senior meetings, and on-going planning and coordination.
  • 21. Q4: Do suppliers have the capability to take on challenging goals and targets? Performance Management Strategic Cost Management
  • 23. Union Gas Strategic Alignment Alliance Partnership
  • 24. Foothills Drilling – Suncor Relationship Guidelines 1. Create a continuous work environment to stimulate operational excellence. 2. Become the preferred customer through efficiency and high trust. 3. Target the best people and empower decision making. 4. Recognize what is important to the service companies and their people. 5. Negotiate rather than bid. Work with the service companies as equals with an equal voice. 6. Totally share business plans, scheduling and problems. 7. Create a shared influence environment to help create group ownership, interest and motivation.
  • 25. Foothills Drilling Process - BEFORE and AFTER Before After Partnering
  • 26. Q5: Do we promote trust through our actions with suppliers? Strategic Fit and Compatability Integrity and Transparency
  • 27. Bringing it All Together: Evolution of the Integrated Partner Concept SRM = Ability to achieve higher orders of value Continual improvement in TCO Continuity of supply in tight markets Risk mitigation Deep supply market intelligence Innovation in product and process A result of Supplier Performance Management and Market Sector Strategy
  • 28. Aligned Strategic Focus: Leadership Support Supplier conferences in America, Europe and Asia, used to bring together engineering, marketing, and purchasing Supplier Awards – CPO spends ½ day at each supplier’s location to present Supplier of the Year Quality of the Year CI Award Above and Beyond Award Top 50 suppliers executives visit HQ and meet CEO and C-Suite to ensure alignment at the top
  • 29. The John Deere Strategy 2014-2018 Every Business, Every Region, Every One of Us Can Make a Difference Partner Advisory Council Strategic Intent Create an environment where philosophies and best practices are leveraged amongst Partner Organizations Create a format by which Deere Strategies, Initiatives, Goals, Expectations and Results are communicated to Partner organisations Create an structure for maximizing Deere Partner Alignment in the area of Product Development, Quality, Delivery/Asset Management and Cost Create a two-way communication framework by which opportunities/challenges are identified, communicated and resolved in a timely and efficient manner Source: Dan Kettler presentation, Jan 2014.
  • 30. Summary – What it Takes to Drive Supplier-Led Innovation Integrity, transparency, and leadership support Improved communication, information sharing and trust Performance metrics focused on common goals and commercial outcomes Strategic fit and aligned focus to drive cost savings and innovation
  • 31. Q&A