Web Conversion Optimization is a service to optimize your website for more conversions. improving the web experience can bring in a lot of customers.

1. Case study on WCO
Web Conversion Optimization
Kalki fashion

2. Table of Content
• Objective of WCO
• High level findings
• Recommendation
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2013 Techved Consulting India Pvt. Ltd.

3. Objective
• To increase the conversion on the site
• To understand visitor’s click and scroll behaviour on the site
• Point out issues which come in the way of ease of use, effectiveness and
user satisfaction on the website.
http://www.techved.com/
2013 Techved Consulting India Pvt. Ltd.

4. High level findings
•
Navigation bar is getting more attention of the users than the search bar.
•
Since it’s a browser based site, navigation should be highlighted incomparision to
search. Also, priotising navigation items is important based on user’s click
•
According to users’ click behavior, the order of the most clicked navigation items
are Salwar Kameez, Sarees, Lehengas, saree blouses, whats new, kurtis, sale.
http://www.techved.com/
2013 Techved Consulting India Pvt. Ltd.

5. High level findings
• The location of the ‘Call to action’ button
is not fixed postioned that is why visitors mindset
takes time to comply with it.
• There is less visual clarity between the ‘Call to
action’ to some of the banners as it camouflages
with the background.
• The carousel arrow does not show up by
default. Most of the time, it makes users unaware
that they can slide to the next banner, specially
when they scroll down the page without
hovering on the banner.
http://www.techved.com/
2013 Techved Consulting India Pvt. Ltd.

6. High level findings
• There are less varieties of dresses
displayed on the homepage.
•
They are not categorized as well.
• The dresses do not show their names,
rather short descriptions have been mentioned.
• Unnecessary whiter space to the right
hand side which makes the page to look empty
http://www.techved.com/
2013 Techved Consulting India Pvt. Ltd.

7. Recommendations
•
For navigation, it is recommended to give less emphasis to the search bar compared to
navigation. One way of doing it, is using search glass instead of search button.
•
Also recommended to change the order of preference in the navigation bar. The critical
items need to be easily accessible by giving them priority over the other less important
items.
http://www.techved.com/
2013 Techved Consulting India Pvt. Ltd.

8. Recommendations
•
For ‘Call to action’ button, it is recommended :
 To fix the button at a constant position for all the banner images.
 To mention a light background around this call to action button or change the
color of the button so that it is clearly distinguished from the background image.
 To put the carousel arrow on the banner by default.
http://www.techved.com/
2013 Techved Consulting India Pvt. Ltd.

9. Recommendations
• Recommended to display more dresses
on the home page. To aggrandize the
available varieties by categorizing and
affording them in such categories.
• Carousels can be used to compromise
with the space.
• Unnecessary white space can be
occupied by measurement videos and
graphical representation of the text.
http://www.techved.com/
2013 Techved Consulting India Pvt. Ltd.

10. Thank You
Contact Us :
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© 2013 Techved Consulting India Pvt. Ltd.Pvt.
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© 2013 Techved ConsultingConsulting Ltd.Ltd. Ltd.
2013 Consulting India Pvt.