Do we each have a natural capacity for creativity? Can creativity be learned or enhanced? How do we ignite inventiveness? To be competitive in today’s world, it’s important to creatively respond to unanticipated challenges, make new connections, and adapt and continually improve. The good news is that our brains are built for creative problem solving, and it’s easy to discover and enhance our natural inventiveness. Just as scientists adopt scientific methods to design experiments and unravel the mysteries of the world, we need a complementary set of tools and techniques―creative thinking―when we want to invent rather than discover. We each have creative genius waiting to be unlocked! Join Audrey Marak to explore a set of methods and environmental factors you can use to enhance your imagination and increase your ability to create innovative ideas. It’s time to make creative thinking a core part of our development and to reinforce these lessons throughout our lives.
2. 4/27/2015
2
Tendency to generate or recognize ideas,
alternatives or possibilities
Human Motivation by Robert E Fraken
Act, idea or product that changes or
transforms an existing domain
Creativity – Flow and the Psychology of Discovery and
Invention by Mihaly Csikszentmihalyi
Novel, original
The process by which an idea or invention is
translated in a good or service
BusinessDictionary.com
Intersection of invention and insight leading
to the creation of social and economic value
National Innovation Initiative
Different way of using or adapting something
3. 4/27/2015
3
AmerisourceBergen Consulting Services - Confidential
We can't solve problems by using the same kind ofWe can't solve problems by using the same kind ofWe can't solve problems by using the same kind ofWe can't solve problems by using the same kind of
thinking we used when we created themthinking we used when we created themthinking we used when we created themthinking we used when we created them....
--Albert Einstein
4. 4/27/2015
4
“To be fully free to create, we must first find
the courage and willingness to let go:
Let go of the strategies that have worked for
us in the past...
Let go of our biases, the foundation of our
illusions...
Let go of our grievances, the root source of
our victimhood...
Let go of our so-often-denied fear of being
found unlovable.”
Orbiting the Giant Hairball by Gordon MacKenzie
.
5. 4/27/2015
5
Reframing is not a luxury; it’s a necessity.
Change your point of view
See the world from other perspectives
Ask “why”
7. 4/27/2015
7
Washington Post Pulitzer PrizeWashington Post Pulitzer PrizeWashington Post Pulitzer PrizeWashington Post Pulitzer Prize –––– Pearls Before BreakfastPearls Before BreakfastPearls Before BreakfastPearls Before Breakfast
Find Your Way: A Busker’s DocumentaryFind Your Way: A Busker’s DocumentaryFind Your Way: A Busker’s DocumentaryFind Your Way: A Busker’s Documentary
Combine
Arrange
Organize
Diversify
Build upon
Good artists copy, great artists steal.Good artists copy, great artists steal.Good artists copy, great artists steal.Good artists copy, great artists steal.
--Pablo Picasso
8. 4/27/2015
8
Important to the insight process
Ability to make separate ideas coexist
Overlap between unrelated thoughts
Printing press
Wright brothers
Velcro
Google search
Scotch tape
11. 4/27/2015
11
I am going to be toast when I get home.
He is like a rock.
I feel like a fish out of water.
There are plenty of fish in the sea.
She was as quiet as a mouse.
Life is like a box of chocolates.
Art is a lie that makes us realize the truth.Art is a lie that makes us realize the truth.Art is a lie that makes us realize the truth.Art is a lie that makes us realize the truth.
--Pablo Picasso
The superfluous is a very necessary thing.The superfluous is a very necessary thing.The superfluous is a very necessary thing.The superfluous is a very necessary thing.
--Voltaire
There is nothing so unthinkable as thoughtThere is nothing so unthinkable as thoughtThere is nothing so unthinkable as thoughtThere is nothing so unthinkable as thought
unless it be the entire absence of thought.unless it be the entire absence of thought.unless it be the entire absence of thought.unless it be the entire absence of thought.
--Samuel Butler
12. 4/27/2015
12
TRIZ – Theory of Inventive Problem Solving
Brainstorming
Reverse Brainstorming
Six Thinking Hats
Mind Mapping
What If?
13. 4/27/2015
13
Relies on the study of patterns of problems
and solutions
Somebody somewhere has already solved this
problem (or one similar to it)
40 inventive principles
◦ http://www.triz-
journal.com/archives/1997/07/b/index.html
Informal lateral thinking approach
Jolts us out of our usual thinking patterns
Opens possibilities
Breaks down assumptions
No evaluation of ideas
No criticism of ideas
14. 4/27/2015
14
How can we cause the
problem?
Generates reverse
solution ideas
Used when it’s difficult
to identify solutions to
the problem directly
Promotes thorough thinking
Provides focused parallel
thinking
Facilitates creativity and
collaboration
Edward de Bono
17. 4/27/2015
17
https://what-if.xkcd.com/
Amazon Best Sellers Rank: #5 in Books (Top 100 Books in 2014)Amazon Best Sellers Rank: #5 in Books (Top 100 Books in 2014)
#1 in Books >Literature & Fiction>US>Humor#1 in Books >Literature & Fiction>US>Humor
#1 in Books>Humor & Entertainment>Humor>Science#1 in Books>Humor & Entertainment>Humor>Science
19. 4/27/2015
19
Orville Wright did notOrville Wright did notOrville Wright did notOrville Wright did not
have a pilot’s licensehave a pilot’s licensehave a pilot’s licensehave a pilot’s license
Only one object appears in both pictures. Can you find it?
21. 4/27/2015
21
3rd Third
◦ 1st solution = obvious
◦ 2nd solution = more interesting
◦ 3rd solution = creative
Think Better: An Innovator’s Guide to Productive Thinking
by Tim Hurson
Sets expectations
Plays a role in
creative problem
solving
Affects team
dynamics
23. 4/27/2015
23
At your local library, they have these arranged
in ways that can make you cry, giggle, love,
hate, wonder, ponder, and understand. It’s
astonishing to see what these twenty-six
letters can do. In Shakespeare’s hands they
became Hamlet. Mark Twain wound them into
Huckleberry Finn. James Joyce twisted them
into Ulysses. Gibbon pounded them into The
Decline and Fall of the Roman Empire. John
Milton shaped them into Paradise Lost.
Ad created by Charles Piccirillo in 1960 to Promote National
Library week
24. 4/27/2015
24
@cookbook written by Maureen Evans
http://www.sixwordmemoirs.com/
You can discover
more about a person
in an hour of play
than in a year of
conversation.
--Plato
25. 4/27/2015
25
Done for its own sake
Voluntary
Fun and makes you feel good
Freedom from time
In the moment
Open to serendipity
Want to keep doing it
Essential to stay healthy, creative and
productive
Improves flexibility, adaptability and
resiliency
The truly great advances of this generation willThe truly great advances of this generation willThe truly great advances of this generation willThe truly great advances of this generation will
be made by those who can make outrageousbe made by those who can make outrageousbe made by those who can make outrageousbe made by those who can make outrageous
connections, and only a mind which knows howconnections, and only a mind which knows howconnections, and only a mind which knows howconnections, and only a mind which knows how
to play can do that.to play can do that.to play can do that.to play can do that.
--Nagle Jackson
26. 4/27/2015
26
ExperimentExperimentExperimentExperiment
I
Ii
Genius is the ability to make the most mistakes inGenius is the ability to make the most mistakes inGenius is the ability to make the most mistakes inGenius is the ability to make the most mistakes in
the shortest period of time.the shortest period of time.the shortest period of time.the shortest period of time.
Positive emotions relax rigidity
Attitude sparks creativity
Learn from errors
Mindsets are malleable
Whether you think you can, or you think you can’tWhether you think you can, or you think you can’tWhether you think you can, or you think you can’tWhether you think you can, or you think you can’t ----
you’re right.you’re right.you’re right.you’re right.
-- Henry Ford
27. 4/27/2015
27
Think Better: An Innovator’s Guide to Productive Thinking
Orbiting the Giant Hairball: A Corporate’s Fool Guide to Surviving
with Grace
Think Inside the Box
The Art of Innovation
InGenius: A Crash Course in Creativity
Play: How It Shapes the Brain, Opens the Imagination, and
Invigorates the Soul
Cracking Creativity: The Secrets of Creative Genius
The Art of Possibility
A Whole New Mind: Why Right-brainers Will Rule the Future
Imagine: How Creativity Works
Creative Confidence
How to Get Ideas
Six Thinking Hats
On Intelligence
The Innovators: How a Group of Hackers, Geniuses and Geeks
Created the Digital Revolution
Everything Connects: How to Transform and Lead in the Age of
Creativity, Innovation and Sustainability
The Gifts of Imperfection: Let Go of Who You Think You Should Be
and Embrace Who You Are
Zig Zag: The Surprising Path to Greater Creativity