5. Myth: Top 40 is for kids Take a look at who is listening to Pop Music… 84% of the audience is made up of 18-34 year olds! 46% is 25-44 (Only 12% are 12-17)
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9. Top 40 Gets The Numbers! Station 18-34 18-49 KBKS / SEATTLE #1 #4 KKRZ / PORTLAND #2 #2 KDWB / MINNEAPOLIS #1 #1 KDND / SACREMENTO #2 #2 KUDD / SALT LAKE #1 #2 KIIS / LOS ANGELES #1 #2 KWYL / RENO #1 #1 Sourse arbitron ratings / allaccess.com