Video advertising barometer analysing videos published in a given month by brands in the entertainment category worldwide. Focus on gaming, video on demand and theatrical releases.

1. REINVENTING VIDEO ADVERTISING
ENTERTAINMENT
BAROMETER
September 2015
- Theatrical & VOD
- Gaming
Data extracted on the 31th of August 2015

2. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Message
association
+29%
Increased
purchase intent
+5%
Ad awareness
impact over time
+53%
Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the most effective video
solution on the market. Teads’ award-winning inRead solution offers:

3. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length, shares,
comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Entertainment
Claire Holland: claire.holland@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv

4. METHODOLOGY & GLOSSARY
Views
YouTube views
Interactions
YouTube likes and comments + Facebook comments and
likes
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) per views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views+ comments + likes) + Facebook (shares+
likes + comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / Total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
BRANDS*KEY WORDS
THEATRICAL & VOD GAMES
*Note: The brands not displayed on the charts either didn’t have any activity on the
analysed channels or were not considered due to their low performance.

5. 44 Brands!
1,134 Videos
142,802,658 Views
2,235,650 Interactions!
YouTube, !
Facebook and !
Instagram !
channels!
Data as per the !
31st August 2015!
!
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially."
The data is extracted !
and manually evaluated !
through the
Teads Labs technology!
Theatrical & VOD and
Gaming brands!
Ranking per !
• Views from YouTube!
• Interaction rate!
• Aggregated views !
& interactions!
Interaction rate =
Facebook & YouTube
Interactions / YouTube views!
Aggregated rank = views +
interaction rate score!
Snapshot! Labs!
Theatrical &
VOD and!
Gaming! Score!
Ranking!Time!Channels!
METHODOLOGY & GLOSSARY

6. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

7. Theatrical
& VOD
Gaming
32 BRANDS, August 2015 data:
12 BRANDS, August 2015 data:
For theatrical and VOD brands, most of the clips were
videos of medium duration (1-3 minutes). Peaks of
interest were noticed before a movie’s release date, both
6 months (Deadpool, Zoolander 2) and 2 months out
from the release (The Last Witch Hunter). Finally, a peak
of activity is also noticed at the point of release (Hitman:
Agent 47, The Fantastic Four).
HBO (Sense8, Westland, Vinyl) and Netflix (The Narcos,
Longmire) followed a similar strategy to communicate
about their new series. On the other hand, behind-the-
scenes and making-of videos were preferred to
announce new seasons.
Gaming brands tend to include gamers more and more
into the game universe. Thus, the best performing videos
in gaming showed official trailers together with in-depth
information and playthroughs that highlight the games’
specificities in terms of plot and design. Therefore,
gaming videos are longer on average than theatrical and
VOD videos.
Particular attention is payed to game design in order to
make the gaming experience as immersive and
realistic as possible. Gamers’ choices throughout the
game may have an impact on the content of the scenario
(Until Dawn) or result in customized levels and missions
(Super Mario Maker) for the player to achieve.
Gamescom, the biggest European videogame fair, was held in
August. It contributed to raise all brands’ activity (30 more
videos were published) but did not prevent interactions from
dropping (1.1M less interactions).
Whereas YouTube is typically dedicated to teasers and
addresses a large audience, Instagram is more focused on the
fan community. The presence of gaming videos on the latter
remained low.
SUMMARY
For the second month in a row, theatrical and VOD brands
saw an overall decrease in terms of views and interactions.
The best performance goes to Deadpool (20th Century Fox)
and its three trailers which gathered 25,7M views and 723K
interactions. Marvel and Universal Pictures surpassed Sony
Pictures while Warner Bros, which ranked 1st in July,
dropped to the 13th position in August.
HBO gained ground this month, as August was a particularly
favourable time for launching new series.
Views represent YouTube views as extracted from the Teads Labs; the interaction rate is calculated as the sum
of YT and FB likes, comments and shares divided by YouTube Views.

8. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

9. REINVENTING VIDEO ADVERTISINGData extracted on the 31st of August 2015
ENTERTAINMENT
BAROMETER
2015
Theatrical & VOD

10. 10
13
3
5
1
13
POPULARITY MAPPING
Bubble size : Popularity
Compared to July, the top brands remained the
same: 20th Century Fox, Marvel, Universal
Pictures and Disney. Warner Bros, which
performed really well in July, dropped significantly.
Reduced brand activity in August also provided
lower-listed brands with the opportunity to
improve their ranking. Thus, the best evolutions
go to FilmFour (+5), Anchor Bay, and Vertigo
Films (+4) but none of those brands exceeded the
27th position.
HBO’s performance was also improved. The
brand was the 3rd most active this month, and its
new series (Vinyl, Westland) were successfully
introduced to viewers.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Performance
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
Activity
Disney
Marvel
20th Century Fox
Universal Pictures
FOX
Warner Bros
HBO
Paramount
Lionsgate
-50
0
50
100
150
200
250
-10,000,000 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000
5
9
10
12
1
3
2 2
4
6
8
11

11. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
• 20th Century Fox was by far the most successful brand in August, as the brand issued 8 out of the top 10 videos. In particular,
the 3 trailers for the action comics Deadpool all achieved top performances in terms of views and healthy interaction rates. The
film is set to be released in February 2016.
• Paramount Pictures’s rather short teaser for the comedy Zoolander 2 stands out with a very high interaction rate.
Source: YouTube and Teads Labs
25,241,270
12,332,033
8,090,071 7,588,415 7,196,778
4,618,014 4,287,171
2,540,354 1,831,551
962,989
2% 1%
2%
2%
0%
2%
1%
1% 0%
1%
0%
1%
1%
2%
2%
3%
3%
0
5000000
10000000
15000000
20000000
25000000
30000000
Deadpool | Red
Band Trailer [HD] |
20th Century FOX
Deadpool | Trailer
Trailer [HD] | 20th
Century FOX
Deadpool | Trailer
[HD] | 20th Century
FOX
Zoolander 2 -
Official Teaser
Ride Along 2 -
Official Trailer (HD)
The Martian |
Official Trailer [HD] |
20th Century FOX
Victor Frankenstein |
Official Trailer [HD] |
20th Century FOX
The Last Witch
Hunter (2015 Movie
- Vin Diesel) NEW
Official Trailer –
"Live Forever"
Hitman: Agent 47 |
Global Trailer [HD] |
20th Century FOX
Fantastic Four |
American Ninja
Warrior Sneak
Preview [HD] | 20th
Century FOX
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate
20th Century Fox
05/08/15
2:55
20th Century Fox
03/08/15
0:45
20th Century Fox
05/08/15
2:41
Paramount Pictures
02/08/15
1:59
Universal Pictures
13/08/15
2:34
20th Century Fox
19/08/15
3:09
20th Century Fox
18/08/15
2:18
20th Century Fox
06/08/15
2:31
20th Century Fox
06/08/15
2:41
20th Century Fox
04/08/15
4:08

12. 1,674,900
1,558,872
902,442
606,431
199,817 148,340 133,293 98,427 86,369 79,454
2% 2%
1%
1%
3%
1%
6%
4% 5%
11%
0%
2%
4%
6%
8%
10%
12%
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
Westworld: Tease
(HBO)
Vinyl: Tease (HBO) The Leftovers
Season 2: Trailer #1
(HBO)
HBO Miniseries:
Show Me a Hero –
Justice Trailer
(HBO)
Narcos - Official
Trailer 2 - Netflix
[HD]
SO YOU THINK
YOU CAN DANCE |
Alexia & Neptune:
Top 16 Perform +
Elimination | FOX
BROADCASTING
SO YOU THINK
YOU CAN DANCE |
Megz & Edson: Top
16 Perform +
Elimination | FOX
BROADCASTING
Longmire - Season
4 - Teaser Trailer -
Netflix [HD]
SO YOU THINK
YOU CAN DANCE |
Team Stage: Top 16
Perform +
Elimination | FOX
BROADCASTING
Dog in cast -
Amazon Prime TV
Commercial
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
The number of views was rather low for all brands, since the best video topped the ranking with only 1.7M views (vs. 3M in July).
HBO’s campaign for its upcoming series and new episodes, expected for the end of 2015, performed very well. Thus, 4 videos
published by the brand ranked in the top 10, gathering 86% of the views and 69% of the interactions in this ranking. On average,
series performed better than VOD movies, and trailers were published a rather long time in advance.
Despite a low number of views (200K), the official trailer for Netflix’s original crime and drama series The Narcos remains in the top
10. The series is to be released on October 28th. Finally, three videos out of Fox’s twelve extracts from its show So you think you
can dance made it to the top 10.
Source: YouTube and Teads Labs
HBO
10/08/15
0:31
HBO
06/08/15
1:01
HBO
05/08/15
1:51
HBO
05/08/15
1:51
Netflix
18/08/15
1:39
Fox
04/08/15
1:56
Netflix
14/08/15
1:15
Fox Broadcasting
04/08/15
1:53
Amazon
12/08/15
1:01
Fox Broadcasting
03/08/15
2:11

13. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
Disney Disney Pixar Disney Pixar Netflix Netflix Netflix 20th Century Fox Netflix Netflix
04/08/15 15/08/15 29/08/15 28/08/15 04/08/15 18/08/15 05/07/15 15/08/15 23/08/15
Disney was the most popular brand on Instagram this month, especially if considered together with Pixar. The top video
featured toys inspired by the Aladdin universe and gathered more than 8 times more interactions than all the other top videos
put together.
Netflix’s performance was as good in August as it was in July, with five of the brands’ videos appearing in the top 10. The
brand continued to build on a set of funny videos, as well as dedicating two creatives to its upcoming September
programming.
Disney Pixar
15/08/15
93,102
19,619 19,222
15,058 13,767
10,738 9,258 8,934 7,155 6,573
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
TOP VIDEOS PER INTERACTIONS
Soaring, tumbling,
freewheeling
through an endless
Tsum Tsum sky!
#TsumTsumTuesd
ay
Goodness
gracious, great
balls of Luxo!
#D23LuxoBall
#D23EXPO
Who's the best in
every way and
wants to sing this
song to say today
is
#NationalBowTieD
ay?
Ball is life for our
#D23EXPO fans.
#D23LuxoBall
Just one more.
Just one more.
Just one more.
Just one more.
#Friends
Time spent waiting
could be time
spent watching.
#OITNB #PSA
The meal that
says: I’m single,
but not quite ready
to mingle. #30Rock
#ThanksMeatCat
Witness the
beginning of a
happy ending. The
new #Deadpool
trailer is here! Link
in bio for the full
trailer.
Doctor, dinos,
soccer and
sororities. Some of
August’s
#NetflixPicks. #Part1
#ClubDeCuervos
#SororityRow
#ForAGoodTimeCall
…
End of world
buddies,
Hollywood
hubbies, caravans
of coke, jokes on
jokes on jokes,
and a pack of
pissed off dogs….

14. 46%
13%
8%
6% 5% 5% 5%
4% 3% 3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
20th Century
Fox
Universal
Pictures
Lionsgate Paramount Fox Sony Pictures HBO Dreamworks Warner Bros Marvel Others
SHARE OF VIEWS
Broadcasting
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 126,902,016
20th Century Fox gathered 46% share of views
(59K views), especially thanks to the three
Deadpool trailers. Fox Broadcasting, on the
other hand, gathered only 5% of share of views
with 199 videos published.
Warner Bros’s share of views dropped
dramatically (from 52% share of views in July to
3% in August). The brand had particularly
outperformed in July thanks to the trailers of
Batman VS. Superman and Suicide Squad.
Share of views = Brands’ YouTube views / Total views
____________________________________
Total number of interactions: 1,390,133
The number of interactions dropped by almost
three quarters in August compared to July (from
4M to 1.4M).
Paramount improved its performance in
interactions, rising from the 7th to the 2nd position
thanks to one single video (teaser for Zoolander
2). Warner Bros’s share of interactions was
reduced to almost nil and the brand left the top
10.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions
Videos:
Interactions:
62%
13%
6% 6% 4% 2% 2% 2% 1% 1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
20th Century
Fox
Paramount Fox HBO Universal
Pictures
Netflix Lionsgate Marvel Dreamworks Sony Pictures Others
SHARE OF INTERACTIONS
49 18 16 2 199 37 90 70 22 33 134
908K 186K 95K 87K 54K 31K 23K 22K 18K 12K ,26K

15. Six months before Deadpool’s theatrical release (expected on
the 5th of September 2016), 20th Century Fox published three
videos: an official trailer and two alternative versions. All of them
are already top videos, both in views and combined views and
interactions. The best one is the Red Band Trailer which was
watched over 25M times.
Deadpool | Red Band Trailer [HD] | 20th Century FOX
Date published: 05/08/15
Release date (Imdb): 05/02/16 (UK)
Number of days live: 26
Duration : 02:55
Views : 25,241,270
Interactions: 394,259
Interaction rate: 1.6%
TOP VIDEOS
Sense8 season 1 was released in June 2015. To prepare the
announcement of a second season, Netflix issued a behind-the-
scenes video in which the cast and producers explain their
personal vision of the story. Targeted at fans, the video achieved
the best interaction rate for this month (11.3%).
Sense8 - Behind-the-Scenes Clip - Netflix [HD]
Date published: 10/08/15
Release date (Imdb): 05/06/15
Number of days live: 21
Duration : 01:37
Views : 32,509
Interactions: 3,658
Interaction rate: 11.3%

16. Westworld is an upcoming science-fiction thriller TV series distributed by HBO.
While the exact release date remains unknown, the first teaser of the show
ranked 1st among series trailers and successfully aroused the audience’s
curiosity.
Westworld: Tease (HBO)
Trailer live date: 10/08/15
Release date (Imdb): 2016
Duration: 00:31
Views: 1,674,900
Interaction rate: 1.8%
The new teaser trailer for Vinyl, another promising HBO series, ranked as the 2nd
best video in combined views and interaction rate among series trailers.
Contributions from Martin Scorsese, Mick Jagger and Terence Winter were
particularly appreciated by viewers.
Vinyl: Tease (HBO)
Trailer live date: 06/088/15
Release date (Imdb): 13/11/15 (UK)
Duration: 01:01
Views: 1,558,872
Interaction rate: 1.9%
TOP VIDEOS
The first official trailer for Zoolander 2, the upcoming comedy sequel, stars Ben
Stiller as the man model Derek Zoolander. Distributed by Paramount Pictures,
the film is set to be released 6 months after this first YouTube trailer. It has
already reached the top 10 in combined views and interaction rate.
Zoolander 2 - Official Teaser
Trailer live date: 02/08/15
Release date (Imdb): 12/02/16 (US)
Duration: 01:59
Views: 7,588,415
Interaction rate: 2.5%

17. Fox Broadcasting
• Most active brand with 199 YouTube videos, 16 Facebook
publications and 3 Instagram publications (vs. 248 videos in July)
• Top videos for two TV shows: So You Think You Can Dance and
Masterchef.
TOP BRANDS
20th Century Fox
• Best brand in the general the ranking (vs. 3rd best brand in July)
• Videos focused on Hitman: Agent 47 (20 videos), the Fantastic
Four (9 videos).
• Best performance for Deadpool and The Martian.
Paramount
• Only 2 videos published but 2nd brand in terms of interactions
with 186K interactions (vs. 52k interactions in July).
• The brand’s success relies mainly on one video: the trailer for
Zoolander 2 (with 7.6M views and an interaction rate of 2.5%).
HBO
• Strongest VOD brand, holds the 5th position in the general
ranking
• Largest number of series published: Westworld, Vinyl, The
leftlovers, Show me a hero, The Brink, Ballers,…
• +53% increase in views compared to July (from 4.2M to 6.5M)
and 6 additional videos (from 84 to 90 videos)

18. Brand Video name Views Interaction Rate Video Length
20th Century Fox
Deadpool | Red Band Trailer [HD] | 20th Century
FOX
25,241,270 1.56% 02:55
20th Century Fox Deadpool | Trailer Trailer [HD] | 20th Century FOX 12,332,033 1.33% 00:45
20th Century Fox Deadpool | Trailer [HD] | 20th Century FOX 8,090,071 2.04% 02:41
Paramount Pictures Zoolander 2 - Official Teaser 7,588,415 2.46% 01:59
Universal Pictures Ride Along 2 - Official Trailer (HD) 7,196,778 0.35% 02:34
20th Century Fox
The Martian | Official Trailer [HD] | 20th Century
FOX
4,618,014 2.22% 03:09
20th Century Fox
Victor Frankenstein | Official Trailer [HD] | 20th
Century FOX
4,287,171 1.28% 02:18
Lionsgate Movies
The Last Witch Hunter (2015 Movie - Vin Diesel)
NEW Official Trailer – "Live Forever"
2,540,354 0.77% 02:31
20th Century Fox
Hitman: Agent 47 | Global Trailer [HD] | 20th
Century FOX
1,831,551 0.41% 02:41
20th Century Fox
Fantastic Four | American Ninja Warrior Sneak
Preview [HD] | 20th Century FOX
962,989 1.04% 04:06
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of July. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

19. Number of videos released (monthly) UK Film release date
TOP VIDEOS ACTIVITY ON SOCIAL MEDIA
3
1
1
Views: 45,663,374
Views: 7,588,415
Views: 4,711,979
Views: 4,711,979
Views: 7,588,415
US Film release date
05/02/2016
12/02/2016
30/09/2015 02/10/2015
09/09/2015
04/12/2015
12/02/2016
11/09/2015
25/11/2015
March April May June July August Sept … Dec Jan Feb
March April May June July August Sept … Dec Jan Feb
March April May June July August Sept Oct Nov Dec Jan
1 3
March April May June July August Sept Oct Nov Dec Jan
1
3
March April May June July August Sept Oct Nov Dec Jan

20. Brand Video name Views Interaction Rate Video Length
HBO Westworld: Tease (HBO) 1,674,900 1.83% 00:31
HBO Vinyl: Tease (HBO) 1,558,872 1.95% 01:01
HBO The Leftovers Season 2: Trailer #1 (HBO) 902,442 0.67% 01:51
HBO
HBO Miniseries: Show Me a Hero – Justice Trailer
(HBO)
606,341 0.87% 01:51
Netflix Narcos - Official Trailer 2 - Netflix [HD] 199,817 3.17% 01:39
Fox Broadcasting
SO YOU THINK YOU CAN DANCE | Megz &
Edson: Top 16 Perform + Elimination | FOX
BROADCASTING
133,493 5.73% 01:56
Netflix Longmire - Season 4 - Teaser Trailer - Netflix [HD] 98,427 4.22% 01:15
Amazon
Dog in cast - Amazon Prime TV Commercial
79,454 10.75% 01:01
Fox Broadcasting
SO YOU THINK YOU CAN DANCE | Team Stage:
Top 16 Perform + Elimination | FOX
BROADCASTING
86,369 5.14% 02:12
Fox Broadcasting
SO YOU THINK YOU CAN DANCE | Alexia &
Neptune: Top 16 Perform + Elimination | FOX
BROADCASTING
280,348 1.36% 01:53
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of July. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

21. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

22. REINVENTING VIDEO ADVERTISINGData extracted on the 31st of August 2015
ENTERTAINMENT
BAROMETER
2015
Gaming

23. Rockstar Games
EA Bethesda
Blizzard
Entertainment
Namco Bandai
Nintendo
PlayStation
Ubisoft
XBox
-50
0
50
100
150
200
-4000000-2000000 0 2000000 4000000 6000000 800000010000000120000001400000016000000
2 2
PlayStation keeps its leading position as the
best brand in terms of activity, popularity and
performance. Rockstar Games and Ubisoft
respectively rank 2nd and 3rd. These brands
kept the same level of activity as they had in
July.
Electronic Arts and Namco Bandai entered
the ranking, respectively at the 5th and 9th
position, thus impacting lower-listed brands
which left the ranking.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views + comments + likes) +
Facebook (shares + likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
TOP EVOLUTION – POPULARITY MAPPING
Performance
Bubble size : Popularity
Activity
1 19
3 3
4 4
5
8 8

24. 2,468,548
1,265,468 1,189,633
1,086,901
762,577
518,186
402,604 347,896 297,855 271,575
1%
1%
3%
3%
1%
2%
1%
2%
4%
3%
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
0
500000
1000000
1500000
2000000
2500000
3000000
UNCHARTED:
The Nathan
Drake Collection
(10/9/2015) -
Story Trailer |
PS4
Wii U - Let's
Watch! Super
Mario Maker
Overview!
Announcing The
Star Wars™
Limited Edition
PlayStation 4
Mafia III -
Worldwide Reveal
Trailer | PS4
Super Mario
Maker for Wii U -
The Build
Until Dawn -
Choices
(Interactive
Trailer) | PS4
Fallout 4 – Why
Details Matter
FINAL FANTASY
XV – Dawn Trailer
| PS4
Shovel Knight –
amiibo Reveal
Trailer
Dark Souls™ III –
Gameplay Reveal
Trailer
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate
Bandai Namco
04/08/2015
02:24
Bethesda
04/08/15
04:14
PlayStation
16/08/15
00:43
PlayStation
05/08/15
03:59
Nintendo
24/08/15
00:32
PlayStation
17/08/2015
02:25
PlayStation
05/08/15
03:14
Nintendo
28/08/2015
02;28
PlayStation
17/08/15
02:15
Nintendo
12/08/15
07:09
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
PlayStation published 5 of the 10 top videos. Nintendo comes second as the brand owns three of the best performing videos,
including a long creative (The Super Mario Maker Overview) showing how to play the game. All the other top videos were rather
short (2:30 minutes on average).
PlayStation’s three reveal trailers for Mafia III, Shovel Knight and Dark Souls III were the ones that triggered the most interactions.

25. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
• Gaming brands still have a limited Instagram presence. The platform is mostly used by brands to keep special bonds with
fans.
• Top videos from Ubisoft and Bethesda covered the Gamescom 2015 fair in Cologne, whereas Xbox celebrated its
millionth fan. The top Instagram video was published by PlayStation to announce the Black Ops 3 (Call of Duty) Beta
release.
Playstation Nintendo Ubisoft
22/07/15 29/08/15 07/08/15
Xbox
19/08/15
71,031
37,776
34,080
14,739 13,903 13,664
6,071
0
10000
20000
30000
40000
50000
60000
70000
80000
Good news! The Black
Ops 3 beta is now LIVE for
all PS4 owners, no pre-
order required. Get in
there, soldier.
To the #million fans who
keep us going even when
the coffee fails: #thankyou.
#Play it again. #Xbox
#XboxOne #Xbox360
#backwardscompatible
#gaming #vinyl #record
#recordplayer #turntable
The fans have spoken!
Find out what they think of
our fun #PAX booth in this
testimonial video:
We ❤️ Gamescom! This is General Pepper.
Reports indicate that fans
are loving #StarFoxZero
for #WiiU. Incoming
transmission:
Already excited for
#Gamescom 2077
#BGC2015 #Fallout
#Fallout4 [RP]
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Xbox
12/08/15
Nintendo
30/08/15
Bethesda
09/08/15

26. 61%
20%
7% 6% 4%
1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
PlayStation Nintendo Ubisoft NamcoBandaiGames BethesdaSoftworks blizzard ActivisionGames
SHARE OF INTERACTIONS
59%
25%
8%
5%
2% 1% 0%
0%
10%
20%
30%
40%
50%
60%
70%
PlayStation Nintendo Ubisoft BethesdaSoftworks NamcoBandaiGames blizzard RockstarGames
SHARE OF VIEWS
Total views: 21,181,218
Views increased by 6M in August compared to
July.
Playstation outperfoms the other brands, holding
59% of share of views. A quarter of the remaining
views are owned by Nintendo (25% share),
followed by Ubisoft which slightly improved its
position compared to July (reaching 8% share of
views).
Share of Views =
Brands’ YouTube views / Total views
_______________________________________
Total interactions: 287,272
Unlike the number of views, the number of
interactions decreased from 572K in July to 287K
in August.
As a result, PlayStation kept the first position
even though it owned three times less interactions
than in the previous month. Nintendo improved
its share (from 8.7% to 20%) with the same
number of interactions (59K).
Share of Interactions = Brands’ YouTube +
Facebook interactions / Total interactions
SHARE OF VIEWS & INTERACTIONS
Videos:
Interactions:
107 55 76 8 10 3 2
174,644 59,760 21,213 15,887 10,744 3,344 2,679

27. The best video in number of views was released by PlayStation.
The trailer for UNCHARTED: The Nathan Drake Collection
highlights the high quality graphics and gameplay created by the
Bluepoint Games team. The audience responded positively to
the video which achieved a rather high interaction rate.
UNCHARTED: The Nathan Drake Collection (10/9/2015) -
Story Trailer | PS4
Trailer live date: 17/07/15
Number of days live: 14
Duration : 02:15
Views: 2,468,548
Interactions: 12,623
Interaction rate: 3%
TOP VIDEOS
Dark Souls III is the latest game by Bandai Namco. This trailer
introduced the new game at the Gamescom 2015 forum in
Cologne. With an interaction rate of 5.9%, the game’s trailer
achieved the best interaction rate for this month.
Dark Souls III - PC/XB1/PS4 - The Fire Fades (English)
(Gamescom Trailer)
Trailer live date: 14/08/15
Number of days live: 17
Duration : 02:13
Views: 123,765
Interactions: 7,289
Interaction rate: 5.9%

28. Super Mario Maker Overview was the 3rd best video in terms of combined views and interaction
rate and 2nd best video in number of views. The long creative follows the release of a trailer for
the same game, which is set to go live on September 11th. The overview explains to fans how
to develop customised Super Mario levels and scenarios, which are the main asset of the
game.
Wii U - Let's Watch! Super Mario Maker Overview!
Duration : 07:09
Views: 1,265,468
Interaction rate: 1.3%
This video by Bandai Namco was issued at Gamescom 2015 for the game Naruto SUN Storm 4.
The creative holds the 2nd best interaction rate (5%). The trailer introduces the scenario and
characters of the video game in an action-packed short film, 6 months ahead of the games’
forecasted release date.
Naruto SUN Storm 4 - PC/XB1/PS4 - The New Age (English) (Gamescom Trailer)
Duration: 02:12
Views: 37,357
Interaction rate: 5.0%
TOP VIDEOS
Star Wars Battlefront turned out as the “winning outsider” at Gamescom this year. This
fact probably explains why the video, which announced the Star Wars Limited Edition for
PlayStation 4, topped the ranking in combined views and interaction rate.
Announcing The Star Wars™ Limited Edition PlayStation 4
Duration: 00:43
Views: 1,189,633
Interaction rate: 2.9%
Mafia III is a new, long-awaited PlayStation game. The release date has not been
communicated yet, but it is expected to be set in early 2016. This first official trailer ranked as
the 4th best video in number of views as well as in combined views and interaction rate.
Mafia III - Worldwide Reveal Trailer | PS4
Duration : 03:59
Views: 1,086,901
Interaction rate: 2.6%

29. PlayStation
• Leading position in the gaming sector: the brand gathered 59% share of
views (vs. 54% in July) and 61% of share of interactions
• Best brand in terms of activity, performance and popularity
• The brand’s success relies mainly on 2 videos: UNCHARTED: The Nathan
Drake Collection (10/9/2015) - Story Trailer | PS4 and Mafia III - Worldwide
Reveal Trailer | PS4.
Ubisoft
• Remained the 3rd best brand despite a drop in interactions (from 50K in July
to 21K in August)
• Assassin’s Creed syndicate gathered the largest number of views and
interactions.(36% of share of views and 28% of share of interactions).
TOP BRANDS
Nintendo
• 4th best brand in the general ranking, with 3 videos in the top 10 for
YouTube videos and 2 videos in the top 7 for Instagram videos.
• Gained 10K interactions compared to July
• The brand focused on Super Mario Maker and Splatspoon both on Wii U.
Bandai Namco
• Best interaction rate for Dark Souls III trailer.
• Most active brand on Facebook with 94 posts.
• Best number of views for Naruto Sun Storm 4 and Dragon Ball Xenoverse.

30. Brand Video name Views Interaction Rate Video Length
PlayStation
Announcing The Star Wars™ Limited Edition
PlayStation 4
1,189,633 2.9% 00:43
PlayStation
UNCHARTED: The Nathan Drake Collection
(10/9/2015) - Story Trailer | PS4
2,468,548 0.5% 2:15
Nintendo Wii U - Let's Watch! Super Mario Maker Overview! 1,265,468 1.3% 2:09
PlayStation Mafia III - Worldwide Reveal Trailer | PS4 1,086,901 2.6% 03:59
PlayStation Until Dawn - Choices (Interactive Trailer) | PS4 518,186 2.1% 02:25
Nintendo Super Mario Maker for Wii U - The Build 762,577 0.7% 00:32
Nintendo Shovel Knight – amiibo Reveal Trailer 297,835 3.9% 02:28
PlayStation FINAL FANTASY XV – Dawn Trailer | PS4 347,896 2.5% 03:14
Bandai Namco Dark Souls™ III – Gameplay Reveal Trailer 271,575 3.4% 02:24
Bethesda Fallout 4 – Why Details Matter 402,604 1.0% 04:14
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1/2)
Snapshot for the month of July. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

31. Brand Video name Views Interaction Rate Video Length
PlayStation
TRANSFORMERS: Devastation - Playable
Character Features | PS4, PS3
234,075 2.7% 02:16
PlayStation Street Fighter V - R. Mika Trailer | PS4 213,148 3.0% 01:15
Ubisoft
Assassin's Creed Syndicate - The Twins: Evie and
Jacob Frye Trailer [EUROPE]
339,833 0.9% 01:53
PlayStation Mad Max - Stronghold Trailer | PS4 204,527 1.5% 02:54
PlayStation
PlayStation Plus Free Games Lineup September
2015
178,306 1.8% 02:02
PlayStation Goat Simulator - Launch Trailer | PS4 157,058 2.2% 02:06
PlayStation Until Dawn - Launch Trailer | PS4 149,636 2.5% 01:15
PlayStation
Call of Duty: Black Ops III - Multiplayer Beta Trailer |
PS4, PS3
179,266 1.0% 01:17
Bandai Namco
Dark Souls III - PC/XB1/PS4 - The Fire Fades
(English) (Gamescom Trailer)
123,765 5.9% 02:13
PlayStation PlayStation Underground -- Until Dawn | PS4 179,891 0.8% 20:08
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2/2)
Snapshot for the month of July. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

32. Please contact :
claire.holland@teads.tv
GLOBAL INDUSTRY DIRECTOR – ENTERTAINMENT
insights@teads.tv
Visit Teads´ website: http://teads.tv/