1. Mobilize Understand Design Implement Manage
Objective Prepare for a successful Business Research and analyze elements Generate and test viable business Implement the business Adapt and modify the
Model Design Project needed for the business model model options model prototype in the business model in response
design effort field to market reaction
Focus Setting the stage Immersion Inquiry Execution Evolution
Description Create awareness of the need for The team immerses itself in Transform info from previous stages Implement selected Set up management
new business model, describe relevant knowledge: Customers, into business model prototypes that business model design structures to continuously
motivation behind the project technology and environment. can be explored and tested. After monitor, evaluate, and adapt
and establish a common language Collect information, interview intensive business model inquiry, or transform your business
experts, study potential select the most satisfactory business model.
customers, identify needs and model design.
problems.
Activities Frame project objectives Scan environment Brainstorm Communicate and Scan the environment
Test preliminary business Study potential customers Prototype involve Continuously assess
ideas Interview experts Test Execute your business model
Plan Research what has already Select Rejuvenate or rethink
Assemble team been tried (examples of your model
failure and their causes) Align business models
throughout the
enterprise
Manage synergies or
conflicts between
models
Critical Appropriate people, Deep understanding of Co-create with people from Best Practice Long-term perspective
Success experience and knowledge potential target markets across the organization project Proactiveness
factors Looking beyond the Ability to see beyond the status management Governance of business
traditional boundaries quo Ability and models
defining target markets Taking time to explore multiple willingness to
business ideas rapidly adapt the
business model
Align ‘old’ and
‘new’ business
models
Key Overestimating value if initial Over-researching: disconnect Watering down or suppressing Weak or fading Becoming a victim of
Dangers idea(s) between research and bold ideas momentum your own success,
objectives Falling in love with ideas too failing to adapt
Biased research because of quickly
pre-commitment to a certain
business idea.